chew on this
Posted by Dale Buss on September 27, 2013 10:52 AM
McDonald's biggest nod toward better-for-you food is already placating some critics, and there's another benefit: Helping kids and their parents eat healthier fare at its restaurants may boost chain sales results that have become tepid lately in the US market.
In cooperation with a Bill Clinton-backed nonprofit, McDonald's has announced a sweeping new commitment to better-for-you eating that includes promoting only water, milk and juice rather than soft drinks for Happy Meals on its menu boards and in advertising, emphasizing nutrition in its packaging and advertising for kids, and offering side salads and fruit to accompany its value meals.
"We think we can influence the purchase of fruits and veggies," McDonald's CEO Don Thompson told the Wall Street Journal. "We have a leadership role and we can be part of a solution. The average person eats at McDonald's three times a month."Continue reading...
chew on this
Posted by Dale Buss on July 10, 2012 11:09 AM
It's a dilemma as old as the first wild stalk of broccoli: How do you get a child to eat it? The latest twist on the ancient battle for kids' gullets is a new campaign by Birds Eye, the frozen-vegetable giant, with Nickelodeon and the Partnership for a Healthier America.
As part of an initiative that launched in May called "GenVeg" — for Generation Vegetable, of course — Bird's Eye is marketing directly to children through a cross-promotional partnership with the popular kids TV show iCarly. The centerpiece of the co-branded campaign is a contest, "iCarly Cooks with Birds Eye," in which kids visiting the Nick.com website will be encouraged to develop wacky new recipes for vegetables. The contest kicked off Monday with a video featuring Jennette McCurdy, one of the stars of the show.
"We're hoping that will add to the cachet with kids, and we're also filming a commercial with kids that will be airing on Nickelodeon," Alan Creveling, Bird's Eye brand manager, told brandchannel. "It's a very Nickelodeon way: putting kids in charge of things."Continue reading...