Posted by Dale Buss on November 26, 2013 09:22 AM
Just launched: Interbrand IQ - BRIC and Beyond
Coach moves into 'lifestyle' territory with opening of new flagship store in New York.
H&M aims to pay living wage for garment workers.
23andMe ordered to "discontinue marketing" DNA tests by FDA.
Anschutz Entertainment ousts CEO of concert promoter AEG Live.
Books-A-Million unveils book publishing on demand.
Chivas Regal runs first-ever branded web-video series.
Diageo set to sell most of Whyte & Mackay brand.
El Al launches low-cost airline 'Up.'
Godiva meets Chinese flavor demands.
Google tightens security to prevent government data snooping.
Hyundai's 2015 Genesis aims to burnish brand.Continue reading...
Posted by Barry Silverstein on October 23, 2013 04:41 PM
The brand graveyard is littered with those that have lost their way, primarily because they try to change who they are and what they stand for. As any brand marketer knows, it is exceedingly difficult to change the perception of an established brand.
Coach is a good example of that difficulty. Once renowned for its leather goods, the luxury brand has made a concerted effort this year to reinvent itself as a lifestyle brand with broader appeal beyond its signature wallets and handbags. The company has introduced an array of products, including footwear, women's apparel, jewelry, sunglasses, and watches. In an attempt to gain the attention of men, Coach even brought to market a luxury baseball glove with accompanying bat in July. (The bat has since been discontinued.) That gambit, at least, seems to be paying off, as sales of men's accessories—bags, driving gloves, and even alligator-wrapped flasks—have increased by 25 percent, according to Bloomberg Businessweek.
Unfortunately, the men's line has been about the only bright spot for the company. North America same-store sales dropped nearly 7 percent in the three months to September 28, and the company said to expect a similar skid through the end of the fiscal year, which closes in June 2014. Ironically, Coach continues to move its discounted handbags at its outlet stores, which account for 60 percent of North American sales (double the sales from seven years ago), according to Quartz. Of course, that simply reinforces the fact that Coach is really a one-product brand.Continue reading...
Posted by Dale Buss on October 23, 2013 09:17 AM
Mondelez invests $400 million in sustainability.
Facebook reverses stance on violent video.
Microsoft tests eyewear similar to Glass.
Amazon and eBay shake up shipping strategies.
American Honda settles class-action suit over oil-burning defect.
Apple targets Microsoft Office with free apps.
Caterpillar cuts 2013 forecast as mining orders drop.
Cheetos promises to TP any location in the world for new Halloween campaign.
Coach loses ground to luxury rivals.
Ford trims production of C-Max and Focus.Continue reading...
Posted by Mark J. Miller on September 30, 2013 02:48 PM
Part of JetBlue’s charm (and brand) is that all passengers are equal. There’s never been a first class that 'coach' consumers are banned from entering, and no off-limits bathrooms.
But that’s all changing next summer on flights between New York, San Francisco and Los Angeles as the brand introduces its Mint "premium section" that will feature “lie-flat seats, its own tapas-style menu, and even little 'suites' with doors to give passengers privacy,” as well as “customized amenity kits,” USA Today reports. The first flight featuring such ammenities will take off from New York's JFK airport on June 15, and head for the City of Angels.
"This is seismic because now, admittedly only on the transcontinental routes ... JetBlue is saying some passengers are going to be more important than others,'' Henry Harteveldt, a travel analyst with Hudson Crossing, told the paper. "This move is not one that comes with guaranteed success, nor is it one that comes without risk to the brand. ... There is a chance that some customers may look at this and say JetBlue is selling out.''Continue reading...
Posted by Abe Sauer on September 27, 2013 03:49 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: China's upcoming car problem… iPhone's "local boss" model is a success… stunts to sell property… Jolin's Swarovski music video… Liu Wen for Coach… Puma's unwanted endorsement… $40K of Barbies… bribery charges for everyone!… Bimbo's old bread… BA's panda plane... and more.Continue reading...
Posted by Mark J. Miller on August 5, 2013 03:27 PM
While its long been known as an "equal opportunity" airline, JetBlue is tired of missing out on all those lucrative upgrade fees that competing airlines have been taking advantage of for years. With that, the discount brand is flipping its image and introducing premium seats on some of its planes.
"It's a big change for us culturally," Scott Laurence, JetBlue's vice president of network planning, told the Wall Street Journal.
While it's known for its universally coach cabin, the new premium seats at the front of the plane will come with free alcoholic beverages and hot means, while on select flights, seats will convert into lie-flat beds, and some will even be “walled off from the aisle by sliding doors."Continue reading...
Posted by Dale Buss on July 31, 2013 09:20 AM
Tata is ranked No. 1 in Interbrand's Best Indian Brands 2013 report.
Yahoo and NBC team up to develop cross-platform sports shows.
Facebook plans to sell TV-style ads for $2.5 million each, as it moves into mobile games publishing.
Ford and Toby Keith ride again, as automaker announces plans to offer F-150 that rides on natural gas.
ABC leads rival networks in summer ratings.
Accenture is in talks about acquiring Booz & Co.
Air Products & Chemicals sees activist investor Bill Ackman take nearly a 10 percent stake in company.
BP fund for Gulf spill is running out.
Candia, a French milk brand, plans to set up shop in China to take advantage of consumer concerns.
CBS continues to court boomers.
Coach shuffles management after weak results.Continue reading...
Posted by Alicia Ciccone on July 30, 2013 09:42 AM
Apple investigating claims after worker group alleges abuses at Pegatron supplier.
Coach selling Reed Krackoff brand back to founder.
Google relaunches Zagat website and mobile apps, dropping paywall.
Aeroflot to launch Ryanair-esque budget airline.
Chobani kicks off PR agency review.
Fab lays off over 100 employees in Europe as it moves away from flash sales.
Hess to sell Energy Marketing unit to UK's Centrica for $1.03 billion.Continue reading...