truth in packaging
Posted by Abe Sauer on November 3, 2009 12:27 PM
"Opportunity" is right there, representing the "O," in any SWOT analysis. But sometimes, marketers mistake that "O" for "Opportunist." Such may be the case with Kellogg.
As the nation goes berserker from worries of H1N1 flu, a.k.a. swine flu, Kellogg started putting messaging on their cereal box packages claiming "Now helps support your child's IMMUNITY." That this messaging was on brands such as Cocoa Krispies raised eyebrows.
Coincidence? Maybe. Kellogg spokeswoman Susanne Norwitz protested, "It was not created to capitalize on the current H1N1 flu situation," claiming the marketing line was planned a year ago (probably true).Continue reading...