Best Global Green Brands 2014

branded entertainment

Denny's Taps Jason Bateman and Will Arnett for Original Web Comedy Series

Posted by Shirley Brady on March 7, 2011 10:00 AM

Last June, Jason Bateman and Will Arnett introduced DumbDumb, a production company backed by Ben Silverman's Electus to create original web comedies for brands, starting with Orbit gum.

Add Denny's to that roster with Always Open with David Koechner, a new web series that reinforces its "America's Diner is Always Open" campaign. It stars Koechner — who you may recognize from his recurring role on NBC's The Office — chatting with a cast of fellow comics that includes Bateman and Arnett, plus Kristen Bell, Sarah Silverman, Amy Poehler, and Will Forte.

Watch the trailer above, and the first episode below.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements