brand news
Posted by Dale Buss on May 29, 2013 09:12 AM

Nike drops Livestrong lines after 2013 holidays.
Netflix sees stock tank as poor reviews of new Arrested Development come in.
Walmart pleads guilty to illegal dumping.
Airbus tackles flaws in superjumbo jet.
Amazon launches men's grooming platform.
Apple hints at producing wearable devices as CEO Tim Cook insists company's innovation streak hasn't run out.
Chevrolet unveils social media effort for L.A. Galaxy sponsorship and says its new Corvette is the most powerful ever.
Comedy Central gets temporary lifting of ban in India.
Coty files for IPO of up to $1 billion.
Dell approaches heated phase of buyout battle.
GoDaddy gets ready for new domains.Continue reading...
More about: Brand News, Nike, Netflix, Walmart, Airbus, Amazon, Apple, Arrested Development, Bacardi, Chevrolet, Chevrolet Corvette, Comedy Central, Tim Cook, Corona, Coty, Dell, Facebook, GoDaddy, Google, KPMG, Kellogg, Kellogg Frosted Mini Wheats, L.A. Galaxy, Livestrong, Nokia, Ogilvy Paris, Shaquille O'Neal, Pandora, Pernod Richard, Porsche, Sears, Shuanghui Group, Smithfield Foods, SoftBank, SprintNextel, Target, Tiffany's, Wendy's
brand news
Posted by Dale Buss on April 22, 2013 09:31 AM

Dirce Navarro de Camargo, Brazil's richest woman and owner of Havaianas, dies at 100.
Apple faces criticism over Siri's long memory as market expects it to report profit drop.
Nutrisystem joins forces with Walmart in retail push.
Amazon asks viewers for help in selecting which pilots to turn into original TV series.
Ahold donates a half-million dollars to Boston fund.
Boeing will see timeline of Dreamliner return to skies vary widely around globe.
Chipotle sees expansion of US investigation into its hiring.
Clorox aims to expand market for Green Works beyond niche.
Coach fights to keep its cachet as competition rises.
Comedy Central plans to use Twitter to host comedy festival.Continue reading...
More about: Brand News, Apple, Nutrisystem, Amazon, Ahold, Boeing, Chipotle, Clorox, Coach, Comedy Central, Tom Cruise, Darden Restaraunts, Dirce Navarro de Camargo, Dodge, Dreamliner, Facebook, Home, GM, Google, Green Works, RG3, Robert Griffin III, Haagen-Dazs, Havaianas, Jeep, LG Display, McDonald's, Migros, NBC, Nespresso, Oblivion, Olive Garden, Pearle Vision, Pilot Flying J, Today Show, Toyota, Toyota Prius, Twitter, Universal Pictures, Walmart
brand news
Posted by Dale Buss on October 29, 2012 09:04 AM

Google Nexus NYC tablet launch delayed by Hurricane Sandy, sells out online.
Pearson and Bertelsmann strike deal to combine Penguin and Random House publishing houses, thwarting News Corp.
Honda cuts full-year outlook over anti-Japan sentiment in China.
Audi repeats goal to match 2011 operating profit in 2012.
British Airways launches customer recognition program.
Burger King third-quarter net income falls, still beats estimates.
Burt's Bees "deflakes" with billboard and video campaign.
Cadillac raises prices in bid for luxury credibility.Continue reading...
More about: Brand News, Audi, Bertelsmann, Burger King, Burt's Bees, Cadillac, Carlsberg, Chick-fil-A, Chrysler, Comedy Central, Cracker Jack, Dunkin' Brands, Fiat, Ford, Frito-Lay, Google, Honda, J&J, MTV, Microsoft, Nexus, News Corp., Nokia, Orient-Express Hotels, Oshkosh Truck, Pearson, Penguin, PepsiCo, Quaker, Random House, SpaceX, Tata Group, UBS, Univision, Verizon, Viacom, Visteon, Walmart, Windows 8, Hurricane Sandy
political season
Posted by Shirley Brady on October 9, 2012 02:02 PM

Despite being effectively fired by Mitt Romney during the first presidential candidates' debate, Big Bird doesn't need the president going to bat for him. Obama's campaign released a TV commercial (description: "According to Mitt Romney, it's not Wall Street you have to worry about, it's Sesame Street") criticizing Romney for making the Sesame Street star, as the brand ambassador of PBS and the federally-funded Corporation for Public Broadcasting, Public Enemy #1. The Sesame Workshop wasn't amused, responding:
Sesame Workshop is a nonpartisan, nonprofit organization and we do not endorse candidates or participate in political campaigns. We have approved no campaign ads, and, as is our general practice, have requested that both campaigns remove Sesame Street characters and trademarks from their campaign materials.
That's right — the president of the United States was schooled by puppets, but his campaign still has not taken down the offending video, despite the request, by this writing. Whether Sesame Workshop's lawyers sends a cease and desist letter (unlikely) remains to be seen.Continue reading...
More about: Advertising, Election, Sesame Street, Big Bird, PBS, Corporation for Public Broadcasting, Barack Obama, Politics, Mitt Romney, Comedy, TV, Comedy Central, Jon Stewart, The Daily Show
afternoon snack
Posted by Michael Waltzer on October 5, 2012 02:53 PM

"It's time to get the dough out of politics." Maybe not in real life but we know that's at least how Stephen Colbert and Ben & Jerry's feels about it — by showing it (or tasting it).
The latest edition of "AmeriCone Dream" ice cream, first released as a tie-in with the Comedy Central wag back in 2007, is timed to the upcoming U.S. elections. This “2012 Collectable Election Year PACkage!” is also complete with election streamers, an Uncle Sam hat, red, white and blue motif and messaging around the company’s social mission to "Get The Dough Out" of politics, as cofounder/activist Ben Cohen has been promoting.
The container pays homage to Colbert’s own Super PAC, labeled on its lid skirt: “SUPERPACK!” and clearly noted (just in case you miss the PAC reference) on the front: “2012 Collectable Election Year PACkage!” The reverse side (see below) includes Colbert's editing notes and signature.Continue reading...
More about: Ben & Jerry's, Stephen Colbert, Election, Unilever, Ice Cream, Celebrities, Politics, Humor, SNL, Jimmy Fallon, Media, Co-Branding, Comedy Central
brand news
Posted by Shirley Brady on August 16, 2012 08:44 AM

Comedy Central partners with Urban Outfitters on Indecision 2012 collection.
7-11, Walmart, Target and other big retailers team up on mobile wallet to combat Google Wallet.
Apple reportedly in talks with U.S. cable operators to develop a set-top box; and takes a swing at Amazon.
Johnson & Johnson launches ingredient transparency website for baby and beauty products as J&J removes formaldehyde from products.
Bumbo foam child seats recalled following injuries.
Calvin Klein sued by Lululemon for alleged patent infringement.
Chick-fil-A uproar may have inspired gunman.Continue reading...
More about: Brand News, Amazon, Apple, Apple TV, BBC, Bumbo, Calvin Klein, Chick-fil-A, Comedy Central, Dish Network, Evolution Fresh, Facebook, Fifty Shades of Grey, Ford, Getty Images, Google, Google Wallet, GSK, Hennessy, HP, HTC, J&J, Johnson & Johnson, Lenovo, Lululemon, Maybach, Mercedes-Benz, Mitre, Monsanto, New York Times, News Corp., NFL, Pelican, Peppa Pig, PepsiCo, Peugeot, Priceline.com, Samsung, Scooby Doo, Sony, Standard Chartered, Starbucks, Target, TCBY, TheKnot.com, Toys R Us, Urban Outfitters, Vat 69, Vogue, Walmart, Warner Bros., WWE, Prop 37, GMO, Mark Johnson, William Shatner, Futura, China
generation why
Posted by Dale Buss on July 19, 2012 12:02 PM
The Millennial generation is hugely important to the future of brands and culture. And many of the characteristics of this group — representing about 75 million people just in the U.S., ranging from 18 to 32 years old — have emerged pretty clearly.
"Generation Y" is fascinated by digital technology, but not so much by cars; it's by far the "greenest" age cohort in the United States; they value collaboration and informality above rugged individualism and corporate conformity; and — to marketers' chagrin — they're not exactly flush with cash, suffering more than any other generation from the Great Recession and the not-so-hot economic recovery following it.
That's why Newsweek has come up with a new handle for the generation that, the magazine argues, "have been screwed by their parents' fiscal profligacy and economic mismanagement." Hence the moniker, "Generation Screwed." And the best way to appeal to them? Humor. And money.Continue reading...
More about: KFC, Comedy Central, Advertising, Branded Entertainment, Video, Digital, Contests, Millennials, QSR, Yum! Brands, Newsweek, Gen Y
brand news
Posted by Dale Buss on July 9, 2012 09:01 AM

PepsiCo expands into yogurt sales in the U.S. under Muller brand.
Marks & Spencer CEO's lack of fashion cred criticized as retailer overtaken by rival Next.
Valentino luxury brand in talks to be sold.
AT&T cuts ad spending.
Amazon sparks fears with "robo-pricing."
Billabong hits choppy waters.
Boeing expands new-orders lead over Airbus.Continue reading...
More about: Brand News, A&E, AT&T, Amazon, Amerigroup, Apple, Billabong, BlackBerry, Boeing, CKE Restaurants, Carl's Jr., Comcast, Comedy Central, Duke Energy, ESPN, Facebook, Fifty Shades, Hardee's, Hugo Boss, Hulu, Marks & Spencer, Mercedes-Benz, Next, PepsiCo, Random House, RIM, Samsung, Taco Bell, Tesco, Valentino, WellPoint, Wimbledon, Yahoo, Zipcar, Roger Federer, Chow Yun-Fat