Posted by Mark J. Miller on December 6, 2013 06:39 PM
Scotchy, Scotch, Scotch.. I Love Scotch
When comedian Will Ferrell dressed up as his Anchorman alter ego Ron Burgundy and shot a bunch of ridiculous commercials for the Dodge Durango, GM couldn’t have possibly predicted what it would do for the brand. In the month the ads launched, sales of Durango went up 59 percent compared with a year ago and its web traffic also took an 80 percent spike upward.
Plenty of other brands are hoping for the same kind of upward tick as they align with Ferrell before Anchorman 2 is released Dec. 18. One of them comes from liquor marketer Riviera Imports and is called "Great Odin's Raven Special Reserve,” named after one of Burgundy’s catch phrases. The word from Ad Age is that Riviera will ship out orders with stand-up displays of Burgundy to put up in stores. Prepare for a run on scotch, America.
If that weren’t enough, Anchorman 2-related products will also be coming from Ben & Jerry’s (Scotchy Scotch Scotch) and Jockey underwear. MillerCoors has also inked a deal to have its old-school Miller Lite cans appear in the film.Continue reading...
Posted by Mark J. Miller on November 8, 2013 07:02 PM
SABMiller India Enforcing Road Rules
Driving around India during the holiday season may get a bit noisy if SABMiller has its way. The company is handing out whistles so folks can make themselves heard to anyone who is breaking the rules of the road as part of its “Respect the Road” campaign.
“‘Respect the Road’ is India’s biggest don’t drink and drive campaign on the digital platform,” the company said. “Going beyond highlighting the perils of drunk driving, the Facebook page of the campaign will now also highlight dangerous and risky road behavior leading to road accidents and fatalities. The page will showcase whistle creatives and images of people blowing whistles at traffic offenders. The objective is to involve people and encourage them to participate in this campaign to address the issue of road safety.”
The campaign also includes a partnership with Piquor, a social-enabled photobooth installed in one of New Delhi's hotspots where night time revelers can snap a photo in the booth to make a pledge toward the campaign.Continue reading...
Posted by Dale Buss on August 20, 2013 09:25 AM
Apple plans to ship two new iPhone versions next month as it hires Nike FuelBand consultant.
JCPenney slows sales decline.
Walmart, Gap and other retailers meet to implement Bangladesh safety plan.
BMW studies placing assembly plant in Mexico.
Barnes & Noble declares truce with Simon & Schuster.
Best Buy registers profit growth from cost-cutting.
Coors Light rewards drinkers' "day-to-night" transitions in promo.
Cummins supplies Nissan with diesel engine for Titan pickups.
Flowers Foods sees Hostess business as incremental.
Furniture Brands gets survival advice.Continue reading...
Posted by Mark J. Miller on August 16, 2013 05:12 PM
Coors Light Draws Complaints Over 'Superior' Can Can
Coors Light is catching some grief for claims it has made about its new cans that debuted in May. The company says that it's "the world's most refreshing can" and gives "a smoother, more refreshing pour.”
AB-InBev complained to the National Advertising Division, but MillerCoors wouldn’t voluntarily take part in a review, so the complaint has been passed along to the Federal Trade Commission, a move AB-InBev applauds, according to the St. Louis Business Journal.
MillerCoors spokesman Jonathan Stern told AdAge that any statements about the can either "clearly are intended as acceptable marketing puffery" or have been borne out through testing. Despite that, the ads will be off the air by the end of September. Will that be enough to satisfy the world’s largest brewer after a summer of hearing that its cans weren’t the best in the world? It doesn’t look like it.Continue reading...
Posted by Dale Buss on August 14, 2013 09:22 AM
Taco Bell reveals Fiery as third flavor of Doritos Locos Tacos.
Coca-Cola defends safety of artificial sweeteners in new ad.
Adidas gains on Nike in China by balancing performance with fashion.
AB InBev disputes MillerCoors claims about superiority of Coors Light cans.
AOL apologizes over public firing of Patch director.
Absolut launches artistic redesign of flavored-vodka range.
Amazon hires for a secret N.J. warehouse, perhaps signaling New York grocery delivery.
Apple is pushed on buyback by Carl Icahn after he reveals $1.5 billion stake.
BMW uses humorous new campaign to boost diesel.
Chipotle faces shortage of "responsibly raised" meat.
Craigslist costs local newspapers $5 billion in classified-ad revenue.Continue reading...
Posted by Alicia Ciccone on July 26, 2013 06:27 PM
Americans Like Small Batch, Sweet Liquors
2012 saw a rise in liquor sales that many felt was indicative of a stronger economy, as more and more people are setting aside some cash for indulging and imbibing. However, as Ad Age notes, the top two trending liquors are quite different, and provide a unique picture of today's culture.
Small-batch browns, primarily Irish whiskey and single-malt scotch, and flavored vodka showed the most growth. Could the two liquors—and their fans—be any more different? Oddly enough, the boost in sales of both may be rooted in the same natural, health-conscious motivations.
Consumers are seeking out the basics, looking to "get in touch with what they believe to be a more real world," according to Melanie Howard of the Future Foundation. While there has been a surge in down-home, small batch distilleries cooking up great whiskey, flavored vodkas aren't exactly natural. But they are less caloric than all the sugary mixers one would use to mask the taste of straight, non-flavored vodka.Continue reading...
Posted by Mark J. Miller on July 12, 2013 06:15 PM
Dennis Rodman Debuts Bad Boy Vodka
The Retired NBA star has always been full of surprises. A little earlier this year, Rodman put himself squarely back on the cultural radar when he went to North Korea with the Harlem Globetrotters and ended up hanging out at Kim Jong Un’s place, talking basketball and other world issues.
Now Rodman, who never seems to shy away from a party, is back and he is aiming to be part of your party. Rodman, who has spent time in rehab (and on “Celebrity Rehab”) dealing with substance abuse, has released his own vodka, Bad Boy Vodka, that will be found on store shelves later this month, according to the Los Angeles Times.
"A perfect representation of whom and what I am all about," said Rodman in a press release. Not many people can say that about a vodka bottle.Continue reading...
Posted by Mark J. Miller on July 5, 2013 06:00 PM
United States of Booze
Pennsylvania has its Yuengling, and Tennessee has its Jack Daniel’s. California claims Sierra Nevada, and Colorado names Coors. Thrillist mapped out the top beer and alcohol brands by state—and it makes for one beautiful, boozy land of the free.
The Beer Institute gets into the geographic swing of things as well with its recent release of a list of the top five states that buy the most beer per capita in general: North Dakota, New Hampshire, Montana, South Dakota and Wisconsin. The states that purchase the least? Maryland, New York, New Jersey, Connecticut, and, not surprisingly, Utah, where a good number of the state’s population is Mormon, which does not allow alcohol consumption.
The Beer Institute also pointed out that last year’s Fourth of July was a banner time for beer sellers. In the two weeks that ended July 7 last year, beer sales were higher than any other food or beverage category measured by Nielsen. More than milk, bread, soda, baby formula—everything.Continue reading...