Posted by Shirley Brady on April 17, 2012 09:56 AM
Apple's all-knowing Siri declines to verbally mangle "Zooey" (it's pronounced "Zoe") in a co-branded (above, for AT&T) new campaign for the iPhone 4S personal assistant, who Ms. Deschanel calls on to cater to her quirky whims. The commercial follows the actress/singer's previous "Fabric of our lives" promo for cotton, and her makeup campaigns for Rimmel London.
AT&T's celeb spot is launching head-to-head with another quirky brunette's mobile pitch: the new campaign for T-Mobile featuring Canadian model Carly Foulkes, who ditches her good girl in pink guise for a Ducati-driving "No More Mr. Nice Girl" black leather-clad babe in its new campaign — check it out below — while Siri also lends a hand to another celeb in a second new spot, featuring actor Samuel L. Jackson.Continue reading...
Posted by Dale Buss on April 9, 2012 08:59 AM
AOL sells patents to Microsoft.
AT&T spends big to support launch of Numia smartphone by Nokia as it staves off a walkout by its workers.
Augusta National leaves unsettled the question of membership of IBM CEO Virginia Rometty; Bubba Watson wins its Masters tournament in dramatic fashion.
Avon names new CEO from Johnson & Johnson.
CDC says anti-smoking ads prompt lots more "quit attempts."
Cotton launches new look.
Google plots web-domain buying spree.
Great Wolf Resorts sees sweetened offer to buy company.
Kia keeps brand humming in non-launch year. Continue reading...