Apple's all-knowing Siri declines to verbally mangle "Zooey" (it's pronounced "Zoe") in a co-branded (above, for AT&T) new campaign for the iPhone 4S personal assistant, who Ms. Deschanel calls on to cater to her quirky whims. The commercial follows the actress/singer's previous "Fabric of our lives" promo for cotton, and her makeup campaigns for Rimmel London.

AT&T's celeb spot is launching head-to-head with another quirky brunette's mobile pitch: the new campaign for T-Mobile featuring Canadian model Carly Foulkes, who ditches her good girl in pink guise for a Ducati-driving "No More Mr. Nice Girl" black leather-clad babe in its new campaign — check it out below — while Siri also lends a hand to another celeb in a second new spot, featuring actor Samuel L. Jackson.Continue reading...

AOL sells patents to Microsoft.

AT&T spends big to support launch of Numia smartphone by Nokia as it staves off a walkout by its workers.

Augusta National leaves unsettled the question of membership of IBM CEO Virginia Rometty; Bubba Watson wins its Masters tournament in dramatic fashion.

Avon names new CEO from Johnson & Johnson.

CDC says anti-smoking ads prompt lots more "quit attempts."

Cotton launches new look.

Google plots web-domain buying spree.

Great Wolf Resorts sees sweetened offer to buy company.

Kia keeps brand humming in non-launch year. Continue reading...