2014 Brandcameo Product Placement Awards

brand news

In the News: JCPenney, Dole Foods, Lincoln and more

Posted by Dale Buss on August 13, 2013 09:34 AM

In the News

JCPenney sees divisive director and largest shareholder Bill Ackman resign from board as George Soros backs CEO.

Dole Food agrees to $1.2-billion buyout.

Lincoln tutors car dealers on how to sell luxury to younger generation.

AOL firing of Patch executive gets messy.

BlackBerry ponders sale to Canadian institutions.

Chipotle and Jack in the Box settle trademark lawsuit.

Corona sponsors Marc Anthony tour.

eBay trials personalized fashion recommendations. 

Facebook adds tie-in with OpenTable restaurant bookings. 

Gap woos Gen Y with denim campaign.Continue reading...

brand news

In the News: Nike, Netflix, Walmart and more

Posted by Dale Buss on May 29, 2013 09:12 AM

In the News

Nike drops Livestrong lines after 2013 holidays.

Netflix sees stock tank as poor reviews of new Arrested Development come in.

Walmart pleads guilty to illegal dumping.

Airbus tackles flaws in superjumbo jet.

Amazon launches men's grooming platform.

Apple hints at producing wearable devices as CEO Tim Cook insists company's innovation streak hasn't run out.

Chevrolet unveils social media effort for L.A. Galaxy sponsorship and says its new Corvette is the most powerful ever.

Comedy Central gets temporary lifting of ban in India.

Coty files for IPO of up to $1 billion.

Dell approaches heated phase of buyout battle.

GoDaddy gets ready for new domains.Continue reading...

brand news

In the News: Uniqlo, Renault, ESPN and more

Posted by Dale Buss on May 28, 2013 09:24 AM

In the News

Uniqlo kept out of Bangladesh safety pact by owner Fast Retailing.

Renault suffers blow from failure of Better Place EV startup.

ESPN layoffs underscore sports-network battle and soaring rights fees.

Acura eyes emerging markets.

BMW hints at bringing out super-luxury coupe with a Pininfarina touch.

BuzzFeed, CNN and YouTube plan online-video channel.

Club Med buyout sees large role for Chinese investors.Continue reading...

brand news

In the News: SAP, Coca-Cola, Disney and more

Posted by Dale Buss on May 8, 2013 09:15 AM

In the News

SAP moves into cloud computing as brand projects $10B boost from banking software.

Coca-Cola plans to invest $2 billion in Florida orange groves.

Disney second quarter soars 32% on theme parks, ESPN ad sales as company withdraws trademark application for Dia de los Muertos.

Alibaba IPO anticipation grows on revenue surge.

American Airlines launches Klout-based promo.

AOL profits boosted by advertising.

AT&T presses case in lower bandwidth spectrum case.

Bitcoin startups begin to attract real cash.

Burger King makes bold move with delivery expansion.Continue reading...

brand news

In the News: Nokia, Audi, Method and more

Posted by Dale Buss on September 5, 2012 09:07 AM

In the News

Nokia faces key test under new CEO, launches mobile streaming music in US and expanded app library as part of today's reveal of Windows Phone 8 Lumia devices. HTC's Windows Phone series will also be branded under 8 series following Samsung's mobile rebranding move.

Audi to build plant in Mexico as automaker markets S series with NFL tie-in.

Method sold to European green-cleaning rival Ecover.

3M drops planned acquisition of Avery Dennison under U.S. antitrust threat.

Amazon adds movies to streaming service in new challenge to Netflix.

American Airlines can reject pacts with pilots, judge says.

Apple is embarrassed by data leak ahead of iPhone 5 reveal on Sept. 12.

AT&T and Texas to test text-to-911 safety initiative.

Best Buy's new CEO hits the store floor in first week.

BP dinged as U.S. reiterates gross negligence charge in oil spill.Continue reading...

brand news

In the News: Facebook IPO, Yahoo, HP and more

Posted by Dale Buss on May 18, 2012 09:01 AM

In the News

Facebook heads into IPO today with record pricing and a strategy to raise money, not hype, WSJ says — but also with persistent questions among brand marketers about the value of advertising, among other challenges. Meanwhile, average investors face long odds on a big Facebook payday, which will make Bono the richest rock star and Mark Zuckerberg richer than Google's co-founders.

Yahoo names new executive team as Alibaba deal apparently looms.

HP plans to slash workforce by up to 30,000, WSJ says.

Bud Light is drawing online buzz from Millennials.

Amazon to sell ads on Kindle Fire welcome screen.

Barneys New York relaunches website.

Coca-Cola bests Pom Wonderful in court in latest round of long-running labeling dispute.Continue reading...

brand targets

Coty Moving On After Getting the Brush-Off from Avon

Posted by Mark J. Miller on May 15, 2012 05:05 PM

Avon's board has run out of time to accept a $10.7 billion takeover bid from makeup giant Coty, because the latter is withdrawing its offer and moving on.

Coty has made a few attempts in recent months to purchase Avon, but the struggling company kept telling umming and hawing. Coty, in the press release announcing it had rescinded its offer after Avon refused to call, commented, "While we are disappointed, we wish you success in pursuing your standalone turnaround strategy."

While the pair aren't likely to kiss and make-up, the news didn’t go over well with investors. The Wall Street Journal reports that Avon Products shares took a 9.8% fall Tuesday morning.

”Avon's annual profit has shrank in each of its last three years, and its first-quarter results contained further disappointment, as margins fell yet again and executives warned that results in the U.S. and Brazil will weaken further still,” the Journal adds.

The one positive thing Avon is hanging onto right now is that it has a new CEO, Sherilyn McCoy, who came over from Johnson & Johnson late last month to try and lead the company back to more stable ground.Continue reading...

brand news

In the News: CEO Stumbles, a Well-Lit Kindle, Facebook IPO Frenzy

Posted by Dale Buss on May 15, 2012 08:50 AM

In the News

Best BuyJPMorganYahoo CEO stumbles put ethics and mismanagement in the spotlight. JPMorgan closes ranks around embattled CEO Jamie Dimon as mega-loss is probed; and Yahoo's interim CEO Ross Levinsohn reportedly close to getting role permanently.

Amazon reportedly prepping front-lit Kindle for July.

Facebook eyes historic $12 billion to $15 billion IPO windfall and up to $104 billion valuation.

Activision Blizzard goes back to the future for new games.

Apple plans iCloud upgrade, and thinner laptops with Intel chips.

Baidu enters China's crowded low-cost smartphone market.

BMW touts "ultimate service" in new campaign.

Budweiser strikes deal with Jay-Z for annual concert.Continue reading...

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