Interbrand IQ: The Best Asian Brands Issue

rss

brand news

In the News: Facebook, Taco Bell, Time Warner and more

Posted by Dale Buss on March 7, 2013 09:18 AM

In the News

Facebook plans to announce facelift of its News Feed.

Taco Bell officially releases its Cool Ranch Doritos Locos Tacos today. 

Time Warner to spin off Time Inc. as CEO Laura Lang exits.

Adidas posts weaker earnings on Reebok.

Baskin-Robbins plans to triple franchise size in Australia with new partnership.

Birds Eye commended for healthy eating campaign.

Boeing needs to provide more answers on Dreamliner firest to Transportation Secretary Ray LaHood.

Costco backs minimum-wage increase.

Cracker Barrel adds lower-calorie items.

Dell sees buyout deal threatened by activist investor Carl Icahn.

DirecTV bemoans rising program costs.

Google expands Street View in Europe.

Jamba Juice looks to fresh juice to boost sales.

Lego eyes tie-up with "The Simpsons" on Fox.

Moe's Southwest Grill readies first national ad campaign. Continue reading...

brand news

In the News: Boeing, GE, Burberry and more

Posted by Dale Buss on February 19, 2013 08:53 AM

In the News

Boeing faces looming strike vote following Dreamliner tumult.

GE seeks inventions via social campaign.

Burberry lauded for London Fashion Week digital experience.

Amazon acts on controversy over German TV show about its workers.

Audi blocks use of GQ3 vehicle name by Qoros of China.

BP faces next bout of Gulf spill liability.

Cracker Barrel can't shake off activist shareholder.

Danone cuts 900 jobs in Europe.

Ferrari plans to price new supercar starting at 1 million euros.Continue reading...

brand wars

As Cracker Barrel Moves to Extend Its Brand, Kraft Says: Hold the Cheese

Posted by Dale Buss on February 5, 2013 04:55 PM

Kraft is moving to prevent Cracker Barrel restaurants from extending its store brand into American supermarkets, where Kraft's Cracker Barrel cheese brand has been a major player since 1954.

There was seemingly no big threat to Kraft or to its Cracker Barrel cheese trademark when Lebanon, Tenn.-based Cracker Barrel Old Country Store sold merely a few grocery items under the Cracker Barrel name at small general stores attached to most of its 600-some U.S. restaurants.

But now that Cracker Barrel has struck a major licensing agreement with the John Morrell Food Group to sell Cracker Barrel-branded food products through grocers and mass merchandisers, Kraft says it is concerned that the restaurant chain's brand expansion could create confusion among consumers — and thereby damage the Kraft line.Continue reading...

brand news

In the News: Boeing, Barnes & Noble, Dreamliner and more

Posted by Dale Buss on January 28, 2013 09:04 AM

In the News

Boeing sees Dreamliner pass a battery inspection in Japan but planes are still grounded, and company faces possiblity of a $5-billion writedown.

Barnes & Noble plans to close as many as one-third of its retail stores over next several years.

Daimler, Ford and Nisssan ink deal on fuel-cell cars.

ABC sees advertisers such as Hyundai and University of Phoenix connect with network for Oscars telecast.

Apple shares may not be as important as IBM stock in terms of a market bellwether.

CBS scores nearly $4 million for average Super Bowl spot.

Cracker Barrel rolls out plan to expand into groceries.Continue reading...

brand news

In the News: Hostess, Ikea, GM and more

Posted by Dale Buss on November 20, 2012 09:01 AM

In the News

Hostess Brands gets a stay of execution as company and union agrees to mediation today.

Ikea gets green light in India.

GM launches Springo sub-brand in China.

BMW shows off speed with tire-track promotion.

Best Buy posts loss as store sales drop.

Billabong Americas head considers buyout bid for company.

Campbell Soup builds giant Pinterest board out of classic green-bean casserole.Continue reading...

brand news

In the News: Pizza Hut, Toyota, Spotify and more

Posted by Dale Buss on October 10, 2012 09:02 AM

In the News

7-Eleven, JetBlue and Bliss go presidential with "poll" promotions as Pizza Hut comes up with a controversial dare ahead of next week's debate.

Toyota recalls 7.4 million vehicles globally for power-window glitch and 2.5 million Lexus vehicles, as it plugs Prius on the Home Shopping Network.

Samsung signs TV deal with Spotify.

BAE and EADS terminate merger talks.

Bain Capital buys maker of Craftsman Tools.

Ballmer touts new era at Microsoft as bonus trimmed.

Cadbury tells bishop it's not precious about purple.

Chevron is rejected by Supreme Court in Ecuadorian case.Continue reading...

repositioning

Cracker Barrel: Does Adding EV Charging to the Menu Enhance the Brand?

Posted by Dale Buss on June 19, 2012 01:02 PM

Cracker Barrel isn't the first roadside brand you think of when you think about cutting-edge technology. After all, the most prominent feature outside these restaurants that dot America's heartland are the rocking chairs that are for sale on the "front porch" of the Cracker Barrel entrance area before customers mosey in for chicken 'n' dumplings or other downhome hearty fare.

But that hasn't kept the Lebanon, Tenn.-based chain from trying to leapfrog not only the existing perception of its brand but automotive technology to attempt to round out its positioning. So Cracker Barrel is extending its 2010 commitment to providing electric-vehicle charging stations in the parking lots outside some of its restaurants.Continue reading...

brand news

In the News: Amazon, Disney, Unilever & more

Posted by Dale Buss on April 11, 2012 08:52 AM

AIG plunges back into U.S. real-estate investing.

Alcoa posts surprise profit after aluminum orders climb.

Amazon adds in-app purchases to woo developers away from Apple.

BJ's Wholesale Club grows locally produced program.

Best Buy CEO Brian Dunn quits amid "personal-conduct" probe.

Coty explores U.S. IPO potential.

Cracker Barrel adopts poison pill.

Denny's rolls up Millennial views with "Always Open" web series. Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein