Posted by Sheila Shayon on September 5, 2012 03:06 PM
The Advertising Club of New York is committing $700,000 to “I’mpart,” an initiative to support training programs in high school, college and post-college to promote greater diversity in advertising and marketing, industries notorious for poor inclusion of blacks, Latinos and Asians. “Diversity in advertising has crept into the news again. The gorilla in the room continues to make noise as everyone tries to ignore it.”
The 2010 census revealed that the U.S. now has more than 50 million Latinos, nearly 40 million African-Americans and almost 15 million Asians, and the paucity of representation and retention of these ethnicities in the C-level suites is alarming.Continue reading...
Posted by Dale Buss on July 19, 2012 09:01 AM
Apple reportedly ordered by judge to run "Samsung didn't copy the iPad" ads.
AT&T fires back at Verizon with shared-data plans.
Bank of America and Credit Suisse launch new cost cuts.
Capital One to pay $210 million in fines over deceptive credit practices.
Duke Energy pins CEO swap on handling of troubled Florida nuke plant.
Facebook to offer voter-registration platform in Washington state.
GM buyout plan poses deadline dilemma for retirees.
Hermes sales slowly rise.Continue reading...
Posted by Shirley Brady on March 23, 2012 09:01 AM
Apple's iPhone beats BlackBerry in its homeland; and could one day be made out of glass and function as a universal remote control.
AT&T sued over alleged deaf calls scam.
Bank of America tests rental program as alternative to foreclosure.
Bit.ly ranks U.S. news outlets.
Credit Suisse cuts CEO's pay 55%.
Dove launches self-esteem campaign in the U.K.
Etch A Sketch owner capitalizes on Romney-spurred attention.
Facebook strips privacy from new user policy, reportedly buys 750 patents from IBM.
FedEx called to task by Obama administration.Continue reading...
Posted by Dale Buss on December 21, 2011 09:07 AM
AOL hears strategy slammed by activist investor.
Ancestry.com uses humor in holiday-themed campaign.
Carnival Cruise campaign focuses on first-time cruisers.
CNN's Piers Morgan gets grilled in U.K. hacking probe.
Cracker Barrel shareholders reject activist investor's bid for board seat.
EA strikes again at Activision with new video game.
Facebook plans to begin placing ads in user news feeds.Continue reading...
Posted by Dale Buss on November 8, 2011 08:55 AM
Occupy Wall Street should be happy with news that Wall Street bonuses will be way down this year and some success for Bank Transfer Day, while protesters in New York will be serenaded by Crosby & Nash in free concert today.
American and Alaska airlines complete world's first commercial biofuel flights.
American Express lures digital commerce startups with $100M funds.
Australia passes carbon tax.
Best Buy refocuses global expansion plans in new strategy.
Carlos Slim draws protests in Mexico by offering free TV on the web.Continue reading...
Posted by Dale Buss on July 26, 2011 09:00 AM
Airbnb fetches $1 billion initial value.
Bentley ponders adding SUV.
Borders sees talks to save a few dozen stores fail.
Credit Suisse eyes layoffs.
EA Sports taps into college-football devotion.
Ford reports profit dip due to cost pressures.
GE moves its x-ray headquarters to China.Continue reading...
Posted by Dale Buss on July 18, 2011 09:00 AM
News Corp. shares tumble as company goes on PR offensive with print apology as News International's former head Rebekah Brooks was arrested Sunday, London's police chief quits and actor Jude Law claims his phone was hacked. Prime Minister David Cameron called in Parliament to deal with the scandal, as speculation rises about possible harm to Murdoch's US empire.
ABS by Alan Schwartz balks at design copyright protection.
Amana introduces new online shopping tool.
Australia's government launches campaign for carbon tax.
Borders faces liquidation.Continue reading...
Posted by Shirley Brady on January 11, 2011 07:00 PM
Almost nine months after the the massive oil spill in the U.S. Gulf of Mexico, a White House panel faulted BP and contractors, and called for a dramatic overhaul of the way the U.S. regulates off shore drilling.
GM CMO Joel Ewanick signs 2012 Olympic ad deal with NBC, becoming one of only two automakers (with BMW) at the London summer Olympics.
Credit Suisse plans to launch a stock market for long-term investors.
ESPN to see more love from advertisers in 2011.
Facebook paid $8.5M to acquire fb.com from the American Farm Bureau.
Glock pistol sales jump in wake of Arizona massacre.Continue reading...