SuperValu, the third-largest food-retailing chain in the U.S., may own a number of grocery chains, but it would like shoppers to start noticing something that is the same about its businesses: the store brand for all of them is the same. 

Owner of such grocery store chains as Albertson’s, Jewel-Osco, and Cub Foods, the Minnesota-based SuperValu is consolidating all of its private-label in-store brands under the name Everyday Essentials and hopes to have the project completed by February, according to the Chicago Tribune.Continue reading...

One of the more promising product segments of late has been store brands, also known as private-label products, driven by consumer demand for value. Last October, a Consumer Reports study indicated that store brands can save consumers as much as 30 percent over brand name products — a welcome relief for the recession-weary.

The latest entries in the store brands category will test a market that has been largely untapped, so to speak: value-priced beer.Continue reading...