what girls want
Posted by Sheila Shayon on September 18, 2012 11:04 AM
The tween girl market wields unprecedented economic sway, social influence and digital aptitude. Why do you think Cynthia Rowley's latest brand collaboration is with JCPenney for a tween clothing line? FashionPlaytes, a digital design site aimed at tween girls, is hoping to inspire the next Rowley by giving her a virtual studio, showroom and sales channel to call her own.
The statistics alone speak to the clout of tween girls. According to NPD Group, 73% of girls ages six to eight go online an average of three hours per week, while 92% of girls between nine and 12 are online an average of five hours weekly. And it's not behind their parents backs (well, for the most part), either: “iGen’s parents belong to Generation X, who act as the invisible hand empowering and guiding the $150 billion a year that Tweens influence. The Gen X parent is raising a new type of young consumer that has more independence and financial prowess than any generation of kiddos to toddle along before them.”
Given the role that moms, in particular, take in influencing their daughter's choices — Rowley's dreampop JCP collection was inspired by her own daughters — it took an enterpreneurial mom to see the opportunity that the web provides to create a fashion-centric site for her own fashion-crazed offspring.
Sarah McIlroy, mother of two daughters and a son, started FashionPlaytes after her then five-year-old daughter asked to design her own clothes. McIlroy liked the idea but lacked the technical design skills, so she founded a site for tween girls to dream up their own clothing ideas and have them produced and shipped right to their door, from their own digital design studio.Continue reading...
Posted by Mark J. Miller on March 29, 2012 01:03 PM
Johnson & Johnson’s Band-Aids have been around since 1920 and it feels like its logo has been around even longer. But now the iconic brand owned by Johnson & Johnson is changing its look a wee bit, something that hasn’t happened since the ‘80s.
There’s a new logo coming soon to a scraped knee near you. It's designed by Kevin Dresser of the New York design firm Dresser Johnson. The challenge: Since the iconic Band-Aid logo has been around for so long, the hope with the redesign is to show that the adhesive bandage has “a new direction that represented the future of the brand.” So Dresser created “a bolder, more distinctive look that better stands out on drugstore shelves,” J&J's press release notes.
"My goal for the logo restoration was to create a timeless design," stated Dresser. "Band-Aid is an iconic American brand. I wanted to honor that heritage and at the same time create something that feels contemporary and modern."Continue reading...
Posted by Sheila Shayon on September 2, 2011 02:41 PM
The tents being assembled at Lincoln Center as Mercedes-Benz Fashion Week gears up to kick off next week in New York. The massive undertaking aims to be greener this time around by eliminating the noisy and odiferous diesel generators that provoked the ire of neighborhood residents in the spring.
Locals have complained that the chic circus burns as much diesel fuel for lighting, heating and blow dryers as three Broadway musicals combined. Going forward, the generators will (according to the New York Times) plug into nearby Fordham University and the David H. Koch Theater at Lincoln Center, requiring two fewer portable generators, while the remaining generators will run on a cleaner biodiesel fuel blend.
Also causing gripes as the fashion world gets ready to descend on New York to check out the Spring 2012 collections: what's being seen as overreaching by Tumblr to get brands to pony up for coverage by bloggers. It's all to do with a perceived faux pas by Tumblr’s fashion director, Rich Tong, who asked brands and agencies to pay select Tumblr bloggers to cover the events this year as opposed to previously when it was done gratis.Continue reading...
Posted by Caroline Smith on September 17, 2010 04:00 PM
Apparently, “basic” is the new black. The Spring/Summer 2011 Mercedes-Benz New York Fashion Week, which ended yesterday, demonstrated that designers are still courting recession-wary customers by offering signature pieces that translate beyond a single season.
Among fashion's old guard brands, Ralph Lauren returned to his Western roots, Francisco Costa for Calvin Klein presented sleek, simply-cut dresses, and Oscar de la Renta stuck to his fail-safe Upper East Side cocktail dresses—to a fault, some believed.
But amidst this return to familiar territory, several up-and-coming designers made their presence known in the tents. Over the last few years, Asian-American designers have been gaining in sartorial influence, with Michelle Obama favorite Jason Wu, Parsons grad Alexander Wang and Richard Chai, who together swept the 2010 CFDA Awards. This year, the up-and-comer to watch was Prabal Gurung, a CFDA-nominee who hails from Singapore, by way of Kathmandu. Click through to check out his collection, and more fresh faces on the catwalk this past week.Continue reading...
Posted by Shirley Brady on July 30, 2010 10:00 AM
Pop idol Justin Timberlake isn't just making mystifying ads to promote his Tequila label. He also shot a moody campaign for William Rast, the fashion collection he created with childhood friend and business partner Trace Ayala.
Target just announced that Timberlake's line of denim, outerwear and sportswear for men and women is coming to its stores and website with a capsule collection in December. The move marks the latest in Target's limited-edition collections, which extend not only to fashion but to Cynthia Rowley-embellished diapers and Ben & Jerry's ice-cream.
Timberlake, meanwhile, isn't the only rock star/designer making a splash this week — Oasis singer Liam Gallagher is bringing his eco-friendly apparel line, Pretty Green, to London's famed Carnaby Street.
Posted by Barry Silverstein on July 1, 2010 12:00 PM
Huggies' summer 2010 denim diapers appear to have sparked a trend.
Just when we thought we'd seen designer everything in Target stores, the retail chain has managed to score what may be its most creative designer tie-in yet. By the middle of this month, Target stores and Target.com will begin selling the first designer diaper from Pampers.
Yes, it's true. Procter & Gamble's diaper brand has collaborated with renowned fashion designer Cynthia Rowley to create a line of designer diapers.Continue reading...
Posted by Shirley Brady on July 1, 2010 08:30 AM
Microsoft is scrapping its social youth-aiming Kin phone after less than two months on the market.
AIG's chairman and CEO are at odds.
Amazon acquired deal-of-the-day site, Woot, which celebrates with $150 Kindle special. Kindle DX also slashes price.
Apple launches iAds today with Nissan, Citi, Unilever, AT&T, Best Buy, and Chanel.Continue reading...
Posted by Sara Zucker on March 10, 2010 07:08 AM
Disney's 'Rapunzel' will see a tough new makeover for male viewers. [LA Times]
Cutting back on discounts gave J.Crew an unexpected boost in sales. [WSJ]
Bank of America has put an end to overdraft fees on debit card purchases. [NY Times]
Twiggy, known for her modeling past, is designing a collection for HSN. [WWD]
Chile's recent earthquake negatively effected its wine industry. [Businessweek]
Cynthia Rowley has extended her clothing line to include bridesmaid dresses. [Vows]Continue reading...