Interbrand IQ: The Best Asian Brands Issue

rss

brand news

In the News: BMW, AP, Sony and more

Posted by Dale Buss on May 14, 2013 09:26 AM

In the News

BMW is investing 3 billion euros in EVs and marketing

AP execs outraged over government probe of phone records.

Sony is targeted for breakup by American investor.

Airbus aims to steal limelight from Boeing at upcoming Paris Air Show.

Amazon workers go on strike in Germany.

BNP Paribas eyes mobile and online banking.

Citibank says "no fees" means "never."

Coach approached Tory Burch about a deal.

Coca-Cola faces claim that Coke top-secret recipe has been found.Continue reading...

china

Canon Phones Batman to Help Boost China Sales

Posted by Abe Sauer on April 9, 2013 10:37 AM

The Dark Knight Rises was a blockbuster, but as the final installent of a trilogy, the future of the Batman series was unclear—until now. The next installment for the genre-redefining Dark Knight is as a spokesperson for Canon cameras in China.

In a series of new ads, the Dark Knight promotes Cannon's line of point and shoot digital cameras, with the superhero personally using—from his utility belt no less—the IXUS model. "Out of the darkness comes color" reads the tagline, meant to draw attention to the brand's superior image capture in low light. Canon has even built a special Dark Knight microsite to promote the partnership.Continue reading...

auto motive

Kia Turns Up the Fun Factor With Reality Show, Market-Share Gains

Posted by Dale Buss on March 12, 2013 01:17 PM

Kia has forged a reality-show sponsorship with Univision as a way of tapping into its fast-growing appeal to Hispanic consumers and as the latest initiative in its efforts to become a brand known more for fun than for fuel economy.

The partnership is around the beauty pageant show Nuestra Belleza Latina, of which Kia will become the official automotive partner. Among many tie-ins on the air, online and everywhere else will be the season's winner receiving a 2014 Forte compact sedan.

It's the biggest product integration and promotion that Kia has done with Univision, Michael Sprague, Kia's executive vice president of marketing, told Marketing Daily. Hispanics now account for more than 9 percent of all Kia buyers in the U.S., and that number is growing. Kia's efforts to reach out to this market also include activations around high-profile soccer matches.Continue reading...

brand news

In the News: AIG, T-Mobile, Boeing and more

Posted by Dale Buss on October 3, 2012 08:47 AM

In the News

AIG unveils new corporate logo as part of rebranding.

Sprint left behind as T-Mobile talks about merging with MetroPCS.

Boeing lowers global forecast as GE calls for inspections of certain Boeing models with its engines.

Air Canada debuts plans for low-cost carrier.

Airtime startup by Napster founders stumbles.

Alexander McQueen show sets Paris abuzz.

American Airlines finds seat problems on six aircraft.

Better Place CEO resigns from EV-charging-station startup.Continue reading...

brand news

In the News: Amazon, Ford, Samsung and more

Posted by Shirley Brady on September 6, 2012 08:34 AM

In the News

Amazon teases new Kindle Fire devices during NFL kick-off while Kobo unveils new range of "e-readers for everyone."

Albertsons scales back retail operation with store closures.

Andy Roddick retires after U.S. Open loss, as Roger Federer is knocked out and loses world #1 title.

Ben & Jerry's sues over x-rated Ben & Cherry's.

Bentley moves US management team to VW HQ.

Bill Clinton helps seal Barack Obama nomination at DNC convention.

Billabong attracts $700 million bid from Bain Capital.

BP unveils new technology to boost oil production.Continue reading...

china

China Bites: Disney, Apple, Xiaomi, Batman, Robots and 'House Slaves'

Posted by Abe Sauer on July 20, 2012 01:06 PM

China is the second latest economy in the world, every significant brand's future is impacted by its growth (or collapse!); but who's got the time?! Check out our weekly hotpot of reads that will make you look like a keen China observer during any conversation about China. Above, a 2012 Comic-Con promo for DC Comics' three-part series, Batman in Shanghai, ahead of The Dark Knight Rises Aug. 30 opening in China. And below: the iPad makes a quiet arrival, Adidas no longer "Made in China," the NBA, "House Slaves," robots (ROBOTS!) and more.Continue reading...

trademark wars

Did 20th Century Fox Try to Trademark 'Gotham' behind DC's Back?

Posted by Abe Sauer on July 17, 2012 11:49 AM

The Dark Knight Rises' opening this week makes it as good a time as any to ask, do you know what the difference is between Gotham and Gotham City?

The former term associated with Batman/Bruce Wayne's hometown is not trademarked. But a recent filing by the Twentieth Century Fox Film Corporation aims to change that. It also raises questions about why the filing wasn't made by DC Comics or Dark Knight movie studio, Warner Bros.Continue reading...

that's entertainment

Vampires, Zombies and Hobbits, Oh My! Comic-Con 2012 Gets Rolling

Posted by Sheila Shayon on July 12, 2012 02:05 PM

The annual San Diego Comic-Con (SDCC) kicks off today, and as ever, it's a massive promotional platform for brands.

Founded as the "Golden State Comic Book Convention" in 1970 by a group of San Diegan comic book fans, the annual fanfest has evolved to include video games, toys and other forms of genre entertainment. That's why Hollywood beats a path south to the show every year — to generate buzz among the estimated 250,000 comic book, sci-fi, fantasy, anime, and video game fans hitting town for the four day pop-culture fix.

One of the biggest movies being touted this year: The Twilight Saga: Breaking Dawn - Part 2, which marks the cast's last appearance as Kristen Stewart, Robert Pattinson and Taylor Lautner hyping the Nov. 16th final bow with a 1pm ET (above) panel. Also red-hot: Iron Man 3, with Robert Downey Jr. and co-stars on hand to promote the movie scheduled for May 3rd of next year.Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein