Smokey Robinson Rallies Celebs for Social Cause Marketing

Motown icon Smokey Robinson, social media savvy celeb activist? That's right, the iconic crooner known for hits such as I Heard it Through the Grapevine this week launched Smoke Alarm, described as a “a social media-based emergency broadcast system for causes.” 

Robinson is asking people to “Donate your social media feeds and help sound the alarm when projects need attention.” In partnership with ad agency Crispin Porter & Bogusky and David Clark, the idea is to create "Cause Swarm" as people contribute to specific causes activated by hitting "send" on a "Smoke Alarm" from his Robinson’s already active Twitter account, @Smokey_Robinson.

"I want to promote the basic idea that all people should have equal access to simple things like food, water and medicine. My inspiration comes from icons of equality I have known over the years, like Jackie Robinson, Rosa Parks and Martin Luther King Jr.,” said Robinson. "In this digital age, we have the tools to level the playing field for those in need, so I'm calling on my friends and fans to lend their voices to mine, so we can collectively make a difference."Continue reading...