Posted by Mark J. Miller on January 15, 2013 04:01 PM
Some 30-second blocks of Super Bowl airtime are being sold for as high as $4 million — a $500,000 increase from the top seller in last year's telecast, according to USA Today.
The research firm Kantar Media notes that the increase means that the price “is growing at three to five times the rate it did just a decade ago.”
"No one is holding a gun to the heads of these advertisers," Jon Swallen, chief research officer at Kantar, told USA Today. "Clearly, these are price increases the market is willing to bear." Swallen said he thinks the first 30-seconds-for-$5 million Super Bowl deal could air in 2016.
Those tuning in for the cola giants and other brand marketers suiting up for Game Day are in luck: The number of in-game ads has been going up, Swallen said.
One of the brands shelling out that kind of dough is M&M's, which had a much-heralded spot in the last year’s Super Bowl. M&M's won’t release its commercial or details of the ad in advance, according to a press release. However, the ad is tied to a new "Better With M" spot and social campaign that launched this week.Continue reading...
Posted by Dale Buss on January 15, 2013 09:01 AM
Ford tops Experian loyalty ranking as automaker earmarks "billions" for relaunching Lincoln — and may alter marque to please Chinese car buyers.
Apple stock slides on disappointing iPhone 5 sales.
Lance Armstrong creates buzz in advance of "emotional" TV confession with Oprah Winfrey.
Alibaba says founder is to leave CEO post.
BMW and Mercedes-Benz are chasing younger buyers.
Brandweek is being revived, at least in name.
Burberry says own-store sales rise but wholesale suffers.Continue reading...
Posted by Dale Buss on January 10, 2013 09:01 AM
AIG decides against joining federal lawsuit.
Boeing tries to defuse fears about Dreamliner.
Yum! Brands apologizes for KFC chicken probe in China.
ArcelorMittal plans to issue stock to cut debt of world's largest steelmaker.
Chrysler sees push from UAW for IPO.
Coca-Cola files claim in China against false fungicide rumors.
Dish Network looks at spectrum as prize in Clearwire gambit as FCC opens doors.
Ford doubles dividend with business humming.Continue reading...
House of the Rising Brand
Posted by Mark J. Miller on June 20, 2012 03:16 PM
Australians have been enjoying Pie Face bakery cafes since 2003. There are now 75 locations dotted along the continent’s eastern coastline.
It currently has a single store in the U.S., located in New York next to David Letterman's NYC home at the Ed Sullivan Theater just north of Times Square (hence its tagline, "From Bondi Beach to Broadway").
But don’t worry, Americans, your days of living without Pie Face's version of the humble Australia meat pie may be soon coming to an end.
Steve Wynn, the founder and CEO of Wynn Resorts who has been in the biz since 1963 when he took over his family’s Maryland bingo parlor, is investing $15 million into Pie Face to help the brand expand.
“Having met the Pie Face USA management team recently and having visited their first store in New York, I came to the conclusion that they were bright people with a bright concept,” Wynn stated. “I look forward to backing them as they expand throughout Manhattan and across the United States.”Continue reading...
Posted by Abe Sauer on June 19, 2012 11:53 AM
The Made In America Store is making the most out of a recent David Letterman complaint on his Late Show that "We can't even make our own back scratcher in America, why?" A press release announces, "In response, the Made In America Store has sent Letterman a Maple Landmark Back Scratcher, entirely made in America."
A new survey from Li-Ning, the Chinese athletic footwear and apparel company founded and named after China's most famous Olympic medal-winning gymnast, suggests that Americans might just be in the market for a Chinese-made back scratcher after all. In fact, the survey's highlight finding suggests that over 90 percent of US consumers are ready to buy a Chinese brand. Continue reading...
Posted by Dale Buss on February 15, 2012 03:42 PM
It's not like using sex to sell is a new idea, but something about the popularity of Sports Illustrated's annual swimsuit issue keeps inviting brand innovation by the digital marketers at SI and Time Inc.
For the 2012 edition, arriving in mailboxes, newsstands and tablets to eager readers this week, a couple of automakers are throwing some curves — in the form of promotions with their own bikini-clad models.
Lexus is running a campaign that matches the twists and turns in a depiction of a competitive driving course to the body curves of a swimsuit model. The objective: to spotlight the 2013 GS, the sporty sedan featured in the brand's Super Bowl ad and a key launch for Lexus's hopes of a sales comeback this year after last years's supply-chain woes. Previous swimsuit-issue model Tori Praver is the model in the Lexus campaign.Continue reading...
Posted by Dale Buss on January 13, 2012 09:03 AM
Apple suspends iPhone 4S sales in China after riot breaks out at Beijing launch.
Delta eyes bid for American Airlines, AFP says, and so do others.
MetLife cuts 4,300 jobs as company exits mortgage business.
BMW and Daimler plan to raise U.S. output.
Bank of America ponders retreat from some regions of U.S.
Best Buy sees fallout from holiday delivery foul-up.
CBS talks with David Letterman about a new contract.
CVS Caremark settles deceptive-pricing charges.
Chipotle plans to open second ShopHouse Asian restaurant.
Coca-Cola expands social marketing to Tumblr.Continue reading...
Posted by Michael Waltzer on September 8, 2011 07:30 PM
Following a viral campaign that drove sneaker-heads, movie buffs and Back to the Future fans crazy this week, Nike has confirmed that it's all to do with the release of its latest shoe — the Air Mag — and a good great cause.
The limited-edition shoe is based on Marty McFly's self-tying, glowing Nike kicks in Back to the Future II, the release is a fundraiser for the foundation of the actor of who played McFly, Michael J. Fox.
The "McFly's Closet" video at top was born to go viral, posted by a YouTube user calling himself DocEmmettBrown88 and featuring McFly's sneakers.
Watch Nike's Air Mag spot below and read about the build-up, timed (cleverly) to the Fashion Week and Fashion's Night Out frenzy revving up into high gear today.Continue reading...