Posted by Sheila Shayon on December 6, 2013 05:17 PM
Twitter has jumped into programmatics with the release of its Tailored Audiences ad retargeting feature.
"Twitter is very talented at releasing features that are incredibly simple to buy into," Nathaniel Perez, global head of social experience at SapientNitro, told Adweek. "Retargeting will be ... a dramatic improvement to media buyers' existing holiday plans."
Beta clients including Delta Airlines and HubSpot have reported engagement improvement with retargeted ads, but December is testing time on a broad public stage. Tailored audiences lets advertisers target users who have visited their website or "shown an interest," and find new people in the market for a product, using Twitter partners Adara, AdRoll, BlueKai, Chango, DataXu, Dstillery, Lotame, Quantcast,ValueClick and [x+1] to do so.
In a blog post, Twitter called it a "way to define your own groups of existing and target customers, and connect with them on Twitter.”Continue reading...
Posted by Dale Buss on November 12, 2013 03:42 PM
With the completion of an antitrust agreement with the federal government to shed dozens of slots at airports in major cities around the country, especially Washington Reagan and New York LaGuardia, American Airlines and US Airways are cleared for the takeoff of their merger to create a third heavyweight airline network in the US market to compete with Delta and United.
The $11 billion merger still must clear final, expected approval of the court handling American's bankruptcy, which is slated for this month. Final government approval of the merger now is expected by mid-December. And by early January the two brands essentially expect to become one in their customer-facing operations and communications.
"This is a common-sense solution which addresses regulatory concerns," Tom Horton, CEO of American and incoming chairman of the combined company, told a conference call. "It will benefit customers, [our] people and investors. It's a win-win-win."Continue reading...
Posted by Mark J. Miller on October 1, 2013 06:41 PM
The digital age is saving airline pilots from lugging around the pile of manuals and maps they used to, with American and United Airlines investing in iPads as the pilots' digital flight bag. But not everyone is privvy to the leading brand's tablets.
Delta pilots, too, are converting flight bags to digital, but the pilots aren't very happy with the airline's choice of provider. Delta struck a deal with Microsoft for 11,000 Surface 2 tablets rather than distributing iPads, the tablet of the world’s new # Best Global Brand, Apple.
But Delta's decisions don't take into account its pilot's favorite tech brands, and instead are focused on the $13 million in fuel and other costs that the airline will save annually now that the crew doesn't have to lug the heavy manuals on board.Continue reading...
Posted by Sheila Shayon on April 9, 2013 06:56 PM
Who knew The Weather Channel was such a hot commodity?
It turns out that the cable network's online and mobile properties are hot beds for advertising trends and a launch pad for hyperlocal marketing initiatives for major advertisers like Taco Bell, Delta Airlines and Jeep.
Twitter and The Weather Channel (TWC) have developed a weather-based ad-targeting product, leveraging 60 percent in the twitterverse that accesses the microblogger via smartphone, to receive Promoted Tweets related to… weather. “Based on certain forecasts, Taco Bell, Seamless, Delta Airlines, Farmers, Goodyear and others have fallen in line with Ace Hardware, targeting nearby consumers via mobile ad networks such as MoPub and Jumptap and—in a lot of cases—TWC's popular smartphone app,” notes AdWeek.Continue reading...
Posted by Mark J. Miller on November 4, 2011 09:56 AM
One of the most beloved demographics in America today is members of the military and their families. Every politician has at least one in his or her back pocket. Every major arena and stadium honors them. Every major city memorializes them. Every flag waves thanks to them.
Celebrating Veterans Day on November 11 is another way Americans show their thanks and respect for those who have taken part in something that the rest of us – no matter how much we saturate ourselves with films and books and conversations – can never fully understand: the everyday battles of war or, at the very least, the preparation for it.
This year, 7-Eleven is showing its love for all active, veteran and retired U.S. military personnel and their immediate families, by offering free, small Slurpee drinks between 11 a.m. and 7 p.m.Continue reading...
Posted by Shirley Brady on August 1, 2011 06:00 PM
U.S. House is expected to pass debt ceiling bill tonight, with the Senate set to vote Tuesday.
Amazon launches AmazonLocal daily deals in Groupon's hometown of Chicago; launches MyHabit app to compete with Gilt Groupe; beefs up streaming offering to compete with Hulu by adding Universal titles; and looks to expand Kindle library.
Apple iPhone 5 now rumored for October; Apple TV lets users buy TV shows with streaming update; and Apple blocks Samsung tablet release in Australia.
Twitter confirms "significant" ($800M?) funding round led by Russia's DST Global; adds Dutch and Indonesian local sites; and opens NYC office.
Adobe bows to Apple and builds Flash alternative.
Airbnb looks to defuse user security concerns by offering $50,000 guarantee to homeowners.
Allstate to shut banking unit, posts $620M in losses on tornado claims.Continue reading...
Posted by Dale Buss on July 27, 2011 09:00 AM
Aetna rises despite drop in demand for medical care.
Boeing beats estimates, boosts outlook.
Borders woes parsed in post-mortems.
Delta Airlines cuts capacity on rising fuel costs.
Disney and Marvel team for Captain America game, while Disney looks to shore up Bollywood business with UTV ownership.
Dow Chemical quarterly profit up 74%.
Dunkin' Brands CEO says IPO a byproduct of "unbelievable buzz."Continue reading...
brand and bottle
Posted by Jennifer Sokolowsky on July 15, 2011 05:30 PM
While nothing comes for free in economy class on U.S. airlines anymore – not even the peanuts – airlines are trying to woo business- and first-class customers by upping the quality of the complimentary wine they serve en route.
The Associated Press reports that United, American and Delta are among the airlines that have sommeliers to pick out the wines that passengers in the expensive seats will sip, taking into account such factors as reduced sense of taste and smell in flight, menu pairings and the flight’s destination.
Delta is also training its flight attendants to be able to talk knowledgeably with passengers about in-flight wine options. Flying coach? No sommelier here, and be prepared to pay for your plonk.Continue reading...