brand news

Brand News: Google and Barnes & Noble, Chrysler, Budweiser and more

Posted by Dale Buss on August 7, 2014 09:28 AM

TOP STORIES

Google rewards encrypted sites in search as it joins forces with Barnes & Noble to take on Amazon same-day delivery, now expanding to six more cities. Amazon, meanwhile, found to play favorites with brands in new L2 omnichannel retail report.

Bank of America nears $16 billion to $17 billion settlement with US Justice Department on pre-crash mortgage misconduct.

Deutsche Telekom rejects Iliad bid in the wake of failed Sprint/T-Mobile deal. 

Budweiser hypes Bud Light Party Town content campaign with Whatever, USA news reports with The Onion.

Chrysler CEO Sergio Marchionne takes shot at robust supplier profitability as company taps comedians for Dodge Dart campaign.Continue reading...

brand news

Brand News: NYT, Dixons Carphone, McDonald's and more

Posted by Shirley Brady on May 15, 2014 08:28 AM

TOP 5 STORIES

Brands to Watch

The New York Times ousts its first female executive editor as Le Monde's female top editor resigns.

Dixons and Carphone Warehouse to merge in the UK as Dixons Carphone.

McDonald's, Burger King and other fast food brands brace for walkouts across U.S. and globally.

Univision and T-Mobile partner on co-branded Hispanic wireless service.

Walmart profit hit by severe winter weather as Asda unit restructures and warehouse workers win back pay.

ALSO IN THE NEWS:

Amazon wants to charge more for "access to its pipes."

Apple and Samsung compete for "atom-thick patents" as Apple's Beats deal may be announced next week.

Beefeater celebrates modern London with limited-edition packaging.

BMW and Toyota's Lexus reportedly partner on "supercar."Continue reading...

brand news

In the News: Ford, Apple, GM and more

Posted by Dale Buss on December 5, 2013 09:22 AM

In the News

Ford introduces new Mustang today as global vehicle.

Apple and China Mobile sign deal to sell iPhone as Carl Icahn softens stance on Apple's cash.

GM drops Chevrolet from mainstream European market and sells remaining stake in Ally.

AT&T and T-Mobile weigh bids for Verizon wireless spectrum.

Facebook admits organic reach is falling short and urges marketers to buy ads.

Fox says Super Bowl ad inventory is sold out.

FTC is perplexed after native-ad workshop.

General Mills is pouring Cheerios into the Super Bowl.

JCPenney sacrifices profit in volume push.Continue reading...

brand news

In the News: Deutsche Telekom, The Masters, Toyota and more

Posted by Dale Buss on April 11, 2013 09:16 AM

In the News

Deutsche Telekom raises bid for MetroPCS.

The Masters begins at Augusta National today with Tiger Woods again among the favorites.

Toyota and other Japanese automakers recall 3.4 million vehicles over Takata airbag.

Applebee's led first-quarter social media engagement by restaurants.

Barnes & Noble rebrands self-publishing platform PubIt! as Nook Press as it continues to invest in future of Nook brand.

Justin Bieber backs a debit card for teens, from parents.

ConocoPhillips suspends Arctic drilling plan.

Daimler says worsening Europe puts its 2013 profit outlook in doubt.

Dell plans to double sales outlets in China.Continue reading...

brand news

In the News: Subway, Google, Amazon and more

Posted by Dale Buss on March 29, 2013 09:15 AM

In the News

Subway named top QSR brand in new study. 

Google tests same-day delivery business.

Amazon plans to acquire Goodreads book site.

AOL teams up with coach Phil Jackson to punk Twitter.

Apple faces heightened oversight in China.

Audi aims at Mercedes-Benz CLA with new A3 sedan.

Deutsche Telekom runs into opposition over proposed merger of T-Mobile with MetroPCS.

eBay says it is "now playing offense."

FX pitches new FXX channel at Millennials.Continue reading...

branding together

T-Mobile and MetroPCS Cleared for Merger

Posted by Mark J. Miller on March 12, 2013 05:59 PM

T-Mobile has been trying to find a dancing partner for some time now. Back in 2011, it came close to finding the perfect mate when it flirted with being bought by AT&T for $39 million only to have the whole thing shot down.

But things went their way Tuesday when the U.S. Department of Justice and the FCC approved a merger between Deutsche Telekom’s T-Mobile and MetroPCS, making the twosome into the fourth-largest wireless carrier in the States and ready to do battle with AT&T and Verizon Wireless, Nasdaq.com reports.

Fourth largest may sound pretty big, but its 42 million subscribers are about half of what each of the Big Two have, according to the Philadelphia Inquirer.Continue reading...

mobile brands

AT&T, IBM and Other Brands Move Into Connected City at Mobile World Congress

Posted by Mark J. Miller on February 18, 2013 12:44 PM

Across the globe, people everywhere are pulling out their cell phones and tablets and e-readers—in buses and trains, in hallways and doorways, on beaches and ski lifts, in bedrooms and in bathrooms. Everywhere, the world is turning to look at mobile devices. Those devices may be getting all the attention out in the world, but the mobile world is much deeper than that, of course, and will have many ramifications for how the world lives.

The mobile world will be taking a close look at itself when the annual Mobile World Congress opens in Barcelona on Feb. 25th. To kick things off, the mobile world’s major association, the GSMA, will showcase how it expects mobile will change in the future by building a “Connected City” that expands on last year's connected house exhibit by featuring everything from a town hall, department store, and apartment to an electrical store, hotel, cafe and lounge, and a car showroom, among other things. With each location, different brands and innovations will be featured.

At MWC's fully connected city street, AT&T will showcase how people can manage their energy consumption and home security. Deutsche Telekom and IBM will show off how their using mobile help create better public transportation as well as  energy, security and water management. Aston Martin will show off a bike that features embedded sensors that communicate with an on-board computer to help athletes get a slew of data on how they are performing.Continue reading...

branded entertainment

Deutsche Telekom Brings "Move On" Interactive Road Movie to Big Screen

Posted by Shirley Brady on November 7, 2012 10:05 AM

Deutsche Telekom's Cannes Lions-winning film project called "Move On," described as "a road movie like no other, because it is inspired by film fans from all over Europe" has made its big screen debut, premiering last night in Berlin. The branded entertainment project, which started unfolding online in May as part of its "Life is for Sharing" banner, was directed by Asger Leth and features actor Mads Mikkelsen (who starred in Casino Royale, The Three Musketeers, Monsters vs. Aliens and Clash of the Titans) on a secret mission in eight episodes, each taking place in a different European country and incorporating fans. Samsung and Volkswagen also supported the project, which you can check out at move-on-film.com.

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