place branding
Posted by Shirley Brady on July 5, 2011 11:00 AM

The British Tourist Authority is ramping up its tourism push ahead of the London Olympics in 2012. Visit Britain's "You're Invited" campaign, which "aims to increase the number of visitors (to the UK) by 4 million a year," according to Tourism Review. Below, check out the new spots featuring actors Rupert Everett, Dame Judi Dench and Dev Patel, along with model Twiggy and celebrity chef Jamie Oliver.Continue reading...
More about: Place Branding, Tourism, Campaigns, Advertising, Nation Branding, UK, London 2012, Olympics, Celebrities, Judi Dench, Rupert Everett, Dev Patel, Twiggy, Jamie Oliver