Interbrand IQ: The Best Asian Brands Issue

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In the News: Aereo, iPhone 5S, Billabong and more

Posted by Dale Buss on April 9, 2013 09:03 AM

In the News

Aereo TV streaming service from Barry Diller faces showdown with News Corp.'s Rupert Murdoch, who threatens to take FOX cable-only, as Intel cooks up its vision of future of TV.

Apple, which can now trademark iPad mini in U.S. and captured 74% of mobile app revenue in Q1, reportedly will release new iPhone 5S in "at least" two screen sizes.

Billabong in talks to sell out for $300 million.

Airbus juggles order book to meet record demand for A320neo Jet.

AT&T joins Boeing in backing U.S. cyber bill facing privacy fight.

Audi promotes in-vehicle Wi-Fi in new TV campaign.Continue reading...

brand ambassadors

L'Oreal Wrinkles Nose at Claims It's Dropping Aishwarya Rai

Posted by Shirley Brady on January 10, 2011 09:30 AM

What a kerfuffle a year-end promo can make. L'Oreal's recent new year promo, above, sparked rumors that it was replacing global brand ambassador Aishwarya Rai, the Bollywood actress and former Miss World, with younger Indian actress/model Freida Pinto, who rose to fame in the Oscar-winning Slumdog Millionaire.

Perish the thought, per this statement by the cosmetics giant: 

"We are shocked and surprised to read in some sections of the media/press about Ms. Aishwarya Rai Bachchan being replaced as the face of L'Oreal Paris... Ms. Aishwarya Rai Bachchan continues to be our valued spokesperson, as she has since 2000. While she remains an integral part of the L'Oreal Paris world wide Dream Team, she was unfortunately unavailable for our New Year commercial shoot due to prior commitments. She is one of the most iconic women of our times and is certainly the face of L'Oreal Paris internationally and in India for a range of products which include campaigns for Total Repair 5, Excellence Crème, Color Riche, Hydrafresh."

Other current L'Oreal celebrity endorsers include Beyonce, Diane Kruger, Jane Fonda, Rachel Weisz, Gerard Butler, Eva Longoria and Jennifer Lopez.

brand news

Headline Roundup: Mulligan

Posted by Stephanie Startz on December 18, 2009 09:02 AM

RIM posts strong sales, Palm's figures dip. [WSJ]

Firestone tires rekindles its relationship with Major League Baseball. [NY Times]

Infant deaths are linked to Simplicity brand cribs. [NY Times]

Buoyed by a stronger brand and efficiency, Coke raises 2009 earnings estimate. [WaPo]

Chrysler expects brand image makeover to take two years. [WSJ]

The PGA Tour estimates Tigergate will cost the association $220M. [Warc]Continue reading...

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