sip on this
Posted by Dale Buss on October 16, 2013 10:53 AM
Buffeted by what CEO Muhtar Kent called "headwinds" and aided by "tailwinds" around the world, Coca-Cola reported a good but not great third quarter and vowed once again to meet its target of doubling 2010 revenues by 2020.
Meanwhile, PepsiCo today reported a 1.5 percent revenue increase for the period while US beverage sales slid by 2 percent.
While much of the attention to the Coke brand these days is how marketers wrangle with the obesity issue, sales of the globe's leading soft-drink brand still grew 2 percent by volume during the period. About 70 percent of the company's sales are soft drinks.
Overall sales volumes including non-soda drinks such as teas and bottled waters grew by 2 percent in the United States. But it was emerging economies that gave Coca-Cola enough momentum to post a 4 percent rise in earnings per share for the period, in line with analysts' expectations.Continue reading...
movers and shakers
Posted by Mark J. Miller on October 2, 2013 02:43 PM
American designer Marc Jacobs has been at the helm of Paris-based Louis Vuitton for 16 years, but on the final day of Paris Fashion Week, he's made it pretty clear that he will be ending his run in order to focus on his own eponymous brand and take it public, confirming rumors that have been swirling around the industry for weeks.
But while the 50-year-old Jacobs won't be leading the age-old fashion house, Louis Vuitton Moet Hennessy will remain in close contact since it owns a large stake in Jacobs' own brand.
"We're doing what's good for Marc and the future of his company," Louis Vuitton Chief Executive Michael Burke told the Wall Street Journal. "Marc's wish is to take it to the next level." The IPO will come sometime in the next three years.Continue reading...
Posted by Dale Buss on August 15, 2013 10:47 AM
Coca-Cola continues to adjust its defensive crouch with the publication of a new ad meant to shore up consumer confidence in the artificial sweeteners in its diet drinks.
Regular Coke sales were down by 2 percent in the first half, continuing a long slide. But it turns out that it's not just sugary soft drinks Americans are growing uncomfortable about; it's diet drinks as well. Though switching to Diet Coke is a typical gambit by those who want fewer calories but don't want to give up Coca-Cola altogether, sales of the company's diet sodas actually fell 6 percent by volume during the first half, three times the rate of decline for its regular drinks.
Coke's research determined that consumer hesitance over aspartame, the sweetener in Diet Coke, is largely to blame even though the chemical sweetener has been around for decades. Still, Nutritionists and consumer advocates are raising doubts about the long-term effects of aspartame.Continue reading...
Posted by Dale Buss on May 3, 2013 09:15 AM
Apple dodges $9 billion in US taxes with bond deal.
Google named Advertiser of the Year.
Volkswagen makes $10 million donation to the National Mall.
Adidas sales drop on weakening Reebok brand.
Barnes & Noble begins support of Google apps on Nook.
Beam sales rise because of "formula run" on Maker's Mark.
Diet Coke slims down its vending machines.
Ford adds jobs and raises capacity to make pick-up trucks.
Geritol seeks new life with younger consumers.
Huffington Post brings rapid-response "native" ads to its home page.Continue reading...
sip on this
Posted by Dale Buss on April 19, 2013 02:43 PM
PepsiCo continues to ramp up marketing investments for its core brands including Pepsi, Gatorade, Lay's and Quaker. And so while first-quarter earnings showed a drop of 5 percent from a year earlier, the increased advertising outlays may be the harbinger of future top- and bottom-line payoffs from brands that critics say were underexposed for years.
Besides, PepsiCo CEO Indra Nooyi said this week, the additional marketing investments—which she promised for last year to the tune of an additional half-billion in global expenditures on core brands—are being offset by the fruits of the company's $3-billion productivity program.
"With the productivity we're unlocking, we're able to invest in growth drivers like advertising and new-product launches to simultaneously drive margin improvement," she told analysts on a conference call, according to Advertising Age. But, she cautioned, "Any growth we achieve in one area takes from another area where we compete."Continue reading...
Posted by Alicia Ciccone on April 11, 2013 08:12 PM
Pepsi isn't the only cola brand that has a songstress on its payroll. Diet Coke has been busy collaborating with golden-girl Taylor Swift for the next installment of its "Stay Extraordinary" campaign.
Debuting during the American Idol broadcast on FOX Thursday night, Swift's new spot, "Music That Moves," highlight's the Grammy-winner's unique approach to song writing. Created by Droga5, the spot captures Swift in her natural element, penning lyrics whenever inspiration strikes—with a Diet Coke in hand, of course.Continue reading...
Posted by Dale Buss on March 29, 2013 03:16 PM
Converging with a major trend in branding, Diet Pepsi asked HGTV star designer Vern Yip to come up with a new limited-edition mini-can that will invite consumers to "Sip in Style" this spring. The soon-to-hit shelves can continues the brands' multi-platform "Love Every Sip" campaign that has starred Sofia Vergara in TV ads.
While arguably Yip comprises only a "light" instance of the phenomenon, Diet Pepsi's collaboration with him also adds to the growing number of partnerships between celebrities and brands to fill or originate "creative director" spots, including Alicia Keys and BlackBerry, Swizz Beatz and Reebok, Marc Jacobs and Diet Coke, Polaroid and Lady Gaga, Bud Light Platinum and Justin Timberlake and Intel and Will.i.am.Continue reading...
Posted by Sheila Shayon on March 24, 2013 09:03 PM
Pepsi is redesigning its 16 and 20-ounce bottles for the first time since 1977 — one in a series of recent moves (see: the recent Super Bowl halftime show sponsorship and related landmark partnership with superstar Beyonce) as PepsiCo attempts to revitalize its flagship brand after a few mis-steps that led to the brand losing market share to rival Coca-Cola's Diet Coke brand in 2011.
The new design features a swirled grip on the bottom portion of the bottle, a shorter label edged in a "cola-colored" border and an enlarged version of its current globe logo and applies to Pepsi, Diet Pepsi, Pepsi Max and Pepsi Next.
"This new bottle is the next milestone in Pepsi's Live For Now marketing campaign," stated Angelique Krembs, VP of marketing for the Pepsi trademark. "Our single serve bottle is the most visible and tangible connection point we have with our consumers, and we love how the new bottle expresses our brand DNA."
"We started with single serve, because it is the package you're seen drinking and holding," Krembs told Ad Age. "The longer-term view is this new design system would eventually hit all touch points beyond packaging, to be honest, but certainly all other package types, as it applies."
According to PepsiCo's press release, "The new bottle's bold swirl and elevated profile reflect the brand's attributes and youthful spirit, capturing the excitement of now for Pepsi consumers. The etched, grip-able bottom allows consumers to have a more stimulating, tactile interaction with the bottle itself."Continue reading...