Posted by Dale Buss on November 5, 2013 09:14 AM
Apple opens Arizona plant with 2,000 workers.
Frito-Lay tests chocolate-covered potato chips.
Johnson & Johnson pays $2 billion fine for false marketing of drugs.
AOL boosts ad sales but sees profits hurt by local news services.
Allen Edmonds sells to private-equity firm.
BlackBerry abandons sale process.
Christie's starts out new auction season badly.
Coca-Cola predicts personalized beverages using genomics.
DirecTV profit rises on more subscribers.
Dodge expands Ron Burgundy campaign to entire brand lineup.Continue reading...
Posted by Dale Buss on September 30, 2013 09:22 AM
Apple named world's most valuable brand, passing Coca-Cola, on Interbrand's Best Global Brands 2013 report.
JetBlue launches premium brand, Mint.
IKEA starts UK solar push.
AOL to start advertising on TV again.
BlackBerry starts selling unlocked phones direct to US buyers.
DirecTV plans to help finance indie films.
Ford sends the checks to soothe C-Max owners on fuel economy as company is said to retain CEO Alan Mulally's "absolute focus" despite reports about Microsoft job, while Ford prepares heir apparent.
GM can't keep up with demand for V-8 pickups.
Home Depot scales up Redbeacon service for small contracting jobs.
Intel invests in wearable device maker Recon.
JCPenney remains on the brink.Continue reading...
Posted by Dale Buss on September 24, 2013 07:12 PM
As Toyota and Lexus have regained footing in the US market and restocked their product portfolios, the brands' marketing has taken on new confidence as well. And like the rest of the auto industry, Toyota and Lexus are pursuing niches of American consumers with more verve than ever as they seek to squeeze every last sale out of a vibrant US car market.
One thing Toyota is doing now, for example, is experimenting with a partnership with DirecTV to zero in on would-be customers for the all-electric version of its RAV4 SUV. Even though Toyota essentially has given up on EVs as a high-volume proposition—in favor of flogging the Prius hybrid brand—the company is attempting to target tech-savvy early adopters in major California cities using DirecTV subscriber data to reach narrow slices of consumers.
"A national campaign doesn't make sense," Dionne Colvin, Toyota's national media marketing manager, told Automotive News. "But we do want to get the message out."Continue reading...
Posted by Mark J. Miller on August 7, 2013 07:16 PM
DirecTV will be broadcasting every Sunday NFL game this coming season through its new Sunday Ticket Max, which let's consumers view the games on their TV and smartphones,—for a fee, of course.
To help get fans to make the jump, DirecTV has employed football’s First Family—the Mannings—to help make the sell. Brothers Peyton, the quarterback for the Denver Broncos, and Eli, the quarterback for the New York Giants, and NFL-vet dad Archie all make appearances in a goofy new ad for the TV service.Continue reading...
let's make a deal
Posted by Sheila Shayon on June 3, 2013 12:46 PM
Say good-bye to low-ball bidding. After a handful of offers that severely under-valued video streaming giant Hulu, it looks as if those interested have keyed up their game.
The behind-closed-doors bidding war heated up over the weekend with bids of up to $1 billion from Yahoo, Time Warner and DirecTV as well as bids from Silver Lake Management, Guggenheim Digital, investment firm KKR and media executive Peter Chernin.
"Today, 89 million people in the US will watch 1.2 billion online videos,” notes VentureBeat. “By 2016, online video viewers are expected to double to 1.5 billion.” It's no doubt that whoever snatches up Hulu will have a very lucrative addition to the family. Hulu recently announced more than 4 million paid subscribers of Hulu Plus, its $7.99 per month subscription service that lets users watch content on mobile devices and set-top boxes not available to those with a free account. First-quarter 2013 saw nearly one million people sign up and combined subscriptions and ad revenues saw Hulu generate $695 million last year.Continue reading...
let's make a deal
Posted by Sheila Shayon on May 29, 2013 01:08 PM
While anticipation continues to build around the possible buyout of video streaming service Hulu, the price, however, is a bit underwhelming.
Despite its $2 billion valuation, the service is attracting bids from big players like Yahoo, DirecTV and Time Warner Cable somewhere in the $500 million to $800 million range—arguably a small amount of money compared to recent deals like Tumblr's $1.1 billion price tag and Instagram's $1 billion one. Yahoo’s bid (between $600 million and $800 million) is the largest so far while others, like Chernin Group, have issued a $500 million bid. Other companies interested in the service include private equity firms Guggenheim Digital, KKR & Co and Silverlake Partners.
One reason for the low-ball bids could be the fact that Hulu has been hemorrhaging market share to Google's YouTube as well as ad-supported services including LiveRail, Adap.TV, and BrightRoll. It served up only 1.4 million ads in April 2013, down 13 percent from 1.6 million video ads in March, according to comScore.Continue reading...
Posted by Dale Buss on May 20, 2013 09:17 AM
Yahoo agrees to buy Tumblr for $1.1 billion, but questions already arise about how new native ads will affect cachet.
Buick Motor Co. celebrates 110 years.
P&G launches major review of its advertising ROI.
Actavis acquires Warner Chilcott in $5 billion pharma deal.
Billabong sees brand value drop after failed buyout attempts.
Campbell Soup meets high earnings hopes.
Chrysler quality now rivals Toyota, exec claims.
DirecTV considers bid for Hulu.
Domino's debuts DVD that smells like pizza.
GM accelerates financial and operational streamlining, CFO says.
Google may allow branded apps for Glass.Continue reading...
Posted by Dale Buss on March 7, 2013 09:18 AM
Facebook plans to announce facelift of its News Feed.
Taco Bell officially releases its Cool Ranch Doritos Locos Tacos today.
Time Warner to spin off Time Inc. as CEO Laura Lang exits.
Adidas posts weaker earnings on Reebok.
Baskin-Robbins plans to triple franchise size in Australia with new partnership.
Birds Eye commended for healthy eating campaign.
Boeing needs to provide more answers on Dreamliner firest to Transportation Secretary Ray LaHood.
Costco backs minimum-wage increase.
Cracker Barrel adds lower-calorie items.
Dell sees buyout deal threatened by activist investor Carl Icahn.
DirecTV bemoans rising program costs.
Google expands Street View in Europe.
Jamba Juice looks to fresh juice to boost sales.
Lego eyes tie-up with "The Simpsons" on Fox.
Moe's Southwest Grill readies first national ad campaign. Continue reading...