Posted by Dale Buss on April 4, 2013 09:37 AM
Arthur Frommer buys back travel book brand from Google, which acquired it with big plans last August.
Facebook readies for rumored phone event today.
Apple's futuristic campus project runs late and $2 billion overbudget.
BlackBerry turns mobile website into "test drive" of new Z10 phone, kills off BBM music service.
CVS and Rite-Aid target allergy season.
ConAgra boosts ad spending as commodity costs drop.
Detroit Electric launches Tesla rival.Continue reading...
Posted by Shirley Brady on April 1, 2013 08:59 AM
Apple loses iPad Mini trademark, and finds a fan in Kim Jong-un as North Korea rattles saber and tensions rise with U.S., while increased China headaches include hacking threat and iPad regulation.
Discovery Communications expands global channel reach and launches scripted programming.
Novartis loses cancer drug patent battle in India.
Amazon buys Goodreads community-driven user reviews website.
AMC reveals new tagline and logo.
Armani hires Cate Blanchett for $10M campaign.
AT&T scores with March Madness Twitter campaign.Continue reading...
brands with a cause
Posted by Sheila Shayon on March 22, 2013 12:26 PM
Somewhere, a world exists where more people have access to smartphones than toilets. Oh, wait. That's us.
Today marks the 20th annual World Water Day, observed on March 22 since 1993 when the United Nations General Assembly declared a global effort to improve access to clean water. Today, hundreds of multinational brands, political figures, celebrities and NGO's are offering up innovative ways to participate.
While Americans are drinking more water than ever before, the rest of the world's water crisis is becoming increasingly pressing, making it to the agenda of the 2012 World Economic Forum in Davos. That's when a report ranked water among the top five global factors equal in impact to systemic financial failure and fiscal imbalance, with 2.7 billion people affected by water shortages, compounded by climate change and a global population nearing 8 billion.
Two official meetings—in The Hague, The Netherlands and at the U.N. Headquarters in New York City—are taking place today to facilitate a global conversation on water cooperation, this year's theme, but hundreds of initiatives have launched across the globe in support of the effort.
In keeping with the theme of 2013 being the year of water cooperations, we've found some inspiring examples of the type of public-private partnerships spurring sustainable innovation to address the world's water crisis.Continue reading...
Posted by Dale Buss on January 25, 2013 09:01 AM
AOL plans to distribute Discovery channels as its Huffington Post flip flops on Goldman Sachs.
Animal Planet finds room for Geico and other advertisers in annual Super Bowl "Puppy Bowl."
Ann Taylor brings back actress Kate Hudson as ambassador and designer.
Apple plans to offer broader guidance on earnings as it must fight to maintain dominance of iPhone.
Audi releases Super Bowl commercial with alternate endings for YouTube voting.
Boeing faces of extended inquiry by authorities into Dreamliner fires.
Bristol settles Hepatitis C claims.
Burger King drops firm that supplied horse meat in UK.Continue reading...
Posted by Sheila Shayon on January 18, 2013 07:54 PM
As Lance Armstrong’s personal brand and fortune hits the skids, Oprah Winfrey’s OWN and partner Discovery Communications are reaping the benefits.
The question is to what extent the interview with the disgraced cyclist will serve as a turning point for her eponymous network, which launched on Jan. 1, 2011.
Discovery has invested more than $400 million in OWN, and says the channel will turn a profit for the first time in the second half of 2013.
OWN is turning a corner on per-subscriber fees from some of the biggest U.S. cable and satellite operators, with a reach of 83 million homes and the contractual ability to boost those subscriber fees two years post-launch now kicking in.
So is OWN finally ready for prime time, and will the Armstrong exclusive enhance the network's performance?Continue reading...
Posted by Dale Buss on January 18, 2013 09:03 AM
Oprah Winfrey and Discovery's OWN TV channel sets ad premium Lance Armstrong TV confession while his personal brand redemption bid is seen as falling short.
AT&T takes $10 billion pension charge against earnings.
Amazon launches music store for Apple devices.
Ameriprise Financial taps Tommy Lee Jones for encore.
Aston-Martin seeks development partner to build high-end engines.
Boeing grounding of Dreamliner forces airlines to scramble.
Chrysler nears deal to restart in-house financing.Continue reading...
Posted by Dale Buss on December 17, 2012 09:01 AM
Toyota sets to reclaim world sales crown as GMand Volkswagen vie for No. 2 and hints at elimination of Matrix model.
Domino's Pizza founder sues over Obamacare contraception coverage mandate.
McDonald's tries to get franchisees to stay open on Christmas.
Akamai taps co-founder as new CEO.
Burger King works with franchisee to expand in Mexico.
Chobani nears openingof huge new factory in Idaho.
Cosi uses pop-up unit in Chicago to test growth ideas.
Cox cable TV guide offers personalized recommendations in U.S. first.
Discover Communications makes key European deals.
Facebook counts on big deal with Walmart.Continue reading...
Posted by Dale Buss on November 28, 2012 09:02 AM
CNN seen naming Jeff Zucker, former head of NBCUniversal, as its chief.
Groupon sees board meet on new CEO.
LinkedIn wants to solve world's skills gap.
Aldi stretches brand promise for hunger challenge.
Angry Birds sparks export boom from Finland.
Apple continues shakeup over iOS 6 maps app mishap as brand hit with patent suit over headphones.Continue reading...