Interbrand IQ: The Best Asian Brands Issue

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In the News: Walmart, Abercrombie & Fitch, Microsoft and more

Posted by Dale Buss on May 16, 2013 09:20 AM

In the News

Walmart posts mixed results, expects "challenging" quarter; earnings report also discloses $73M expenses related to foreign bribery probes.

Microsoft to Google: We need APIs to fix YouTube app.

Abercrombie & Fitch signs Bangladesh safety agreement as deadline passes for Gap deal.

Apple defends brand (but not Steve Jobs) in US book price-fixing suit.

Boeing and GE hunt for engine defect in 777s.

Campbell Soup uses digital marketing to target Millennials.

Capri-Sun targeted by German ad watchdog for misleading marketing.

Cisco profit is boosted by services.Continue reading...

brand news

In the News: IBM, AB InBev, Dell and more

Posted by Dale Buss on April 19, 2013 09:19 AM

In the News

IBM may sell part of its server unit to Lenovomisses estimates for first time since 2005 and struggles to deal with mobile computing shift.

AB InBev reportedly strikes deal with US on Modelo acquisition, as Busch heir resigns from NRA in wake of gun control bill's defeat in US Senate.

Dell sees Blackstone end its pursuit.

Adidas brings out "Boston Stands As One" t-shirt as CVS Caremark pledges to raise money for bombing victims, along with JetBlue and other companies.

Al Jazeera pushes back U.S. launch date.

Amazon may be unveiling mobile payments solution according to patent filing. 

The Atlantic magazine plans to launch paid digital content.

Avis taps celebrities to target "professionals" in new ad campaign.

BBC America and Twitter announce content-sharing partnership.

Boeing may see FAA clearance for Dreamliner as early as today.Continue reading...

brand strategy

Dish Network Vies for Sprint in 11th-Hour Bidding War

Posted by Sheila Shayon on April 15, 2013 02:41 PM

Dish Network, the No. 2 US satellite television provider, has submitted a 11th-hour merger proposal to Sprint Nextel Corporation for $25.5 billion, a gutsy move that challenges a near-complete aquisition of Sprint by Japan's SoftBank Corp.

“The DISH proposal clearly presents Sprint shareholders with a superior alternative to the pending SoftBank proposal,” said Charlie Ergen, Chairman of DISH Network in a company press release. “Sprint shareholders will benefit from a higher price with more cash while also creating the opportunity to participate more meaningfully in a combined DISH/Sprint with a significantly-enhanced strategic position and substantial synergies that are not attainable through the pending SoftBank proposal.”Continue reading...

brand news

In the News: Sprint, ConAgra, Nike and more

Posted by Dale Buss on April 15, 2013 09:03 AM

In the News

Charlie Ergen's Dish Network offers to buy Sprint for $25.5 billion in a bid to one up SoftBank.

ConAgra, Heinz and Nestle lead frozen food battle to reverse negative image.

Nike seeks to regain its edge with fewer ads following Tiger Woods stumble.

Dannon uses Greek-style to leapfrog Yoplait to top of U.S. yogurt business.

Apple clearly enters post-Jobs era.

Justin Bieber sparks controversy with Anne Frank comment.

Boeing sees new inspection order on its 737s.Continue reading...

brand news

Brand News: NASCAR PR Crisis, Dish Network Daytona 500 'Memoriam' TV Ad

Posted by Shirley Brady on February 24, 2013 11:06 AM

NASCAR brand refresh thwarted by P.R. crisis and YouTube takedowns after Saturday's fan-injuring accident during Nationwide race, while Danica Patrick is poised to make history as first female driver in pole position at Daytona 500. Dish Network, meanwhile, released "Memoriam" Daytona 500 campaign yesterday for its Hopper ad-skipping feature, a campaign that Fox has refused to run and Dish is trying to circumvent.

Microsoft joins list of hacked brands as Internet Explorer 11 rumored and Toyota Racing creates trackside app for Microsoft Windows 8.

Huawei unveils "Make it Possible" global branding campaign for Ascend P2 at Mobile World Congress, where Orange unveils own-brand 4G smartphone.

Coca-Cola forms major co-branding partnership in the Middle East.

Donald Trump tells the Financial Times his brand is worth $8 billion.

Dunkin' Donuts tops Brand Keys loyalty index for seventh straight year.Continue reading...

brand news

In the News: Yahoo!, GE, Boston Globe and more

Posted by Dale Buss on February 21, 2013 09:04 AM

In the News

Yahoo! teams up with Facebook for social site revamp as Marissa Mayer puts her stamp on the homepage.

GE sues Whirlpool over alleged price fixing in Europe.

New York Times puts Boston Globe on the block.

AB InBev updates Modela discussions with DOJ.

Alamo targets broader audience.

Apple files patent for slap version of rumored iWatch.

AT&T expands partnership with BMW.

Boeing plans to propose package of fixes for Dreamliner.

Burger King unveils new ads with a human element.Continue reading...

retail watch

Game Over: Blockbuster Goes Bust in UK as Retail Market Flounders

Posted by Barry Silverstein on February 13, 2013 05:40 PM

UK retailers are not having an easy time of it, as the systematic shuttering of 164 Blockbuster stores is added to the list of foundering UK businesess.

The high-profile failing of music retailer HMV—which operates some 240 stores in Britain, Ireland, Singapore and Hong Kong—has already shut down all 16 of its Irish posts. The chain's owner, Hilco Consumer Capital, which specializes in buying bankrupt brands and owns Borders and Polaroid, is expected to decide the fate of HMV's other stores sometime this month. HMV's woes came on the heels of the bankruptcy of Jessops, a UK camera retailer, last week.

For Blockbuster, whose U.S. retail arm has been belly-up since 2010, the closure of UK stores comes as no surprise.Continue reading...

brand news

In the News: Super Bowl 47, AB InBev, BP and more

Posted by Dale Buss on February 4, 2013 09:01 AM

In the News

Baltimore Ravens win the Super Bowl over the San Francisco 49ers, as critics and viewers evaluate Super Bowl commercialsand CBS deals with half-hour second-half blackout by honoring its high-priced ad units and advertisers take advantage of lull with social-media frenzy.

AB InBev faces familiar game plan in U.S. opposition to merger.

BP heads to next phase in Gulf spill litigation.

Bank of America faces fresh questions over Countrywide settlement.

Clearwire weighs merger offer from Dish Networks.

Coca-Cola uses Super Bowl campaign as springboard for year-long efforts.Continue reading...

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