Posted by Dale Buss on December 9, 2013 12:04 PM
By now, it really doesn't matter if Anchorman 2: The Legend Continues is any good or not, or even if it appeals only to true Will Ferrell aficionados. Several days ahead of its release, the movie already could qualify for its own new category in any Hollywood awards show: Most Outrageously Successful Advance Promotion for a Film.
Ferrell, in his signature Anchorman burgundy--and Burgundy--garb has been everywhere promotionally, sometimes with fellow cast members including Steve Carrell, in one of the most overwhelmingly memorable integrated-marketing pre-launch campaigns in movie history. Or certainly Ron Burgundy might put it that way.
All the stuff with the Dodge Durango and horses and dancers turned out to be only a tease. Since that campaign began a few weeks ago, Burgundy also has been seen shilling for everything from Riviera Imports' "Great Odin's Raven Special Reserve" to Ben & Jerry's very real new flavor, "Scotchy Scotch Scotch" (which, surely to his dismay, contains no real alcohol). Continue reading...
Posted by Dale Buss on November 20, 2013 09:18 AM
Verizon unveils big-box superstores in bid to reinvent wireless.
Panera enters single-serve home-coffee market.
Johnson & Johnson agrees to artificial-hip settlement of at least $2.5 billion.
Bitcoin regulation is argued.
Burger King enters India via joint venture.
Dodge tests coattails of Ron Burgundy.
Ford plans to reveal all-new Mustang on Dec. 5 and said Edge concept at LA Auto Show provides glimpse of global SUV ambitions.
Home Depot registers 50 percent rise in digital sales and Lowe's net profit surges.
JCPenney loss widens but turnaround firms up.Continue reading...
Posted by Dale Buss on November 18, 2013 06:49 PM
The Muscles from Brussels has gotten plenty a movie workout with his martial-arts legerdemain. But seldom has Jean-Claude Van Damme had so many people see one of his physical feats of flexibility and strength so quickly as in the new ad for Volvo Truck's steering technology. At least 27 million people and rising have seen Volvo's new online-only ad in less than a week.
In the spot, Van Damme straddles the space between two Volvo trucks moving side by side and backward only by resting his feet on a side mirror of each truck. The stunt is meant to demonstrate the equilibrium and precision and reliability of the brand's new dynamic-steering system, as Van Damme "stands," all spread out, for what seems like interminable seconds in the video.
Yes, Van Damme ultimately was secured from a grisly accident by thin safety wires that aren't visible in the video. Van Damme’s feet aren’t lashed to the mirrors, video director Andreas Nilsson told the Wall Street Journal, "but we had him rigged so that if he would fall off he wouldn’t die obviously. We didn’t want to be responsible for killing the Muscles from Brussels.”Continue reading...
Posted by Dale Buss on November 6, 2013 07:27 PM
An under-appreciated aspect of the car business these days is the continued boom in customizing. Between the strong recovery of "stock" car sales in the US market and hand-wringing about Millennials taking the zing out of car ownership, it's possible to lose track of the fact that, for many Americans, customizing—or "tuning"—their rides remains a driving passion.
That fact is being restored this week at the 47th annual Specialty Equipment Market Association show and convention in Las Vegas, which show organizers have said promises to be their biggest ever. It's only open to people in the auto business, not the public—but if the customizing crowd and original-equipment auto brands didn't know there was a still-growing crowd of enthusiasts to buy the wares they're displaying, they wouldn't bother.
So Ford, for instance, is crowing about seeing its Mustang and F-Series named "Hottest Car" and "Hottest Truck" of the show. More Mustangs and F-Series are on display on the show floor than any other car or truck, the company said, leading to the award—and testifying to the popularity and appeal of each vehicle. And indeed, F-Series trucks remain America's most popular vehicle, and Ford is expected to launch a new 50th-anniversary version of the iconic Mustang sports car next year.Continue reading...
Posted by Dale Buss on November 5, 2013 03:53 PM
Ron Burgundy always knew he was made of potent stuff. Now Dodge's marketing moves and brand metrics are affirming the self-confidence of the Will Ferrell character from Anchorman—the star of the current series of TV and video ads for the Dodge Durango SUV and the returning star of the Anchorman 2 sequel that is due out from Paramount Pictures in December.
Dodge now is breaking out two new TV ads that feature Ferrell pitching the entire Dodge auto lineup—Dart, Durango, Charger and Challenger—as well as Durango, Marketing Daily reported. That's an aspect of the campaign the brand didn't previously report. And it still has most of 70 videos in the can with the Burgundy character riffing about Dodge, Durango, horsepower and all sorts of other things.
In the new ads, Ferrell's anchorman remains clueless, at points pronouncing "Dodge" as "Yodge," for instance, the publication reported. Two new spots also have come out with Ferrell promoting Durango per se.Continue reading...
Posted by Dale Buss on November 5, 2013 09:14 AM
Apple opens Arizona plant with 2,000 workers.
Frito-Lay tests chocolate-covered potato chips.
Johnson & Johnson pays $2 billion fine for false marketing of drugs.
AOL boosts ad sales but sees profits hurt by local news services.
Allen Edmonds sells to private-equity firm.
BlackBerry abandons sale process.
Christie's starts out new auction season badly.
Coca-Cola predicts personalized beverages using genomics.
DirecTV profit rises on more subscribers.
Dodge expands Ron Burgundy campaign to entire brand lineup.Continue reading...
Posted by Abe Sauer on October 8, 2013 11:02 AM
There may be no automotive brand that's doing a better job of marrying entertainment and marketing than Dodge.
And if there is a Hollywood A-lister who's doing a better job endorsing products while avoiding the stigma of being a walking billboard than Will Ferrell, we don't know who it is. So it almost seems inevitable that they would end up together.
Coming off an extraordinary coup that saw the Dodge Charger (aka the "Bravado Buffalo") play a major role in the blockbuster new video game Grand Theft Auto 5, Dodge has released a cross-platform campaign featuring Will Ferrell that ties into the upcoming release of Anchorman 2.Continue reading...
Posted by Dale Buss on July 25, 2013 07:02 PM
General Motors and Ford continue to head up the stubborn sales and financial recovery of the US auto industry. And now it increasingly looks like they've got many of the best products. If only Chrysler could keep up with them on all those fronts.
On the same day that GM posted second-quarter profits that beat analysts' estimates, the company achieved something else that ultimately could be much more significant. For the first time in 20 years, influential Consumer Reports named a domestic sedan as the best sedan it tested this year—and the winner was the seemingly unlikely Chevrolet Impala.
"It performs so well in so many different ways," Jake Fisher, director of automotive testing for the magazine, told the Detroit Free Press. "It really fires on all cylinders."Continue reading...