Posted by Dale Buss on June 3, 2013 04:47 PM
The good news on the sales front kept rolling in for Chrysler today, which posted an 11 percent increase in May sales over a year ago, comprising its best May in six years. The company and its brands have kept asserting their way in the continuing US auto-industry recovery.
But the great monthly result hid a couple of unsettling facts for the company overall and the brands its dealers sell: Chrysler, Dodge, Jeep, Ram and Fiat.
First, most of the load in terms of sales increases is being carried these days by only five of the company's 21 vehicle lines: the completely overhauled Jeep Grand Cherokee, the all-new Dodge Dart, the trendy Jeep Wrangler, an unlikely winner in Dodge Charger and the new Ram pickup which is benefiting from the US housing recovery.Continue reading...
Posted by Abe Sauer on May 9, 2013 12:35 PM
A staggering 33-million-plus likes can be found at The Fast and Furious 6 Facebook page. By comparison, Iron Man 3's page has fewer than half of that. Star Trek: Into Darkness? Just 2.7 million. The much anticipated Superman reboot Man of Steel comes in with just 621,000. The Fast and Furious franchise isn't just a blockbuster, money-generating film series—its a lifestyle franchise. It's the perfect marriage of big balls, small bikinis, bad guys with good hearts and, most importantly, automobile porn. It is, in no understated terms, America's id.
Dodge is once again partnering with that id, continuing what might be one of the most successful product placement partnerships in film history. This time Dodge is hoping to rub some Furious id off on its Dart and Challenger models. And it might. But Fast and Furious will always be about the Charger.Continue reading...
Posted by Sheila Shayon on April 15, 2013 06:36 PM
Syfy and Dodge are taking TV and gaming to new bandwidth with an exclusive dual-screen brand partnership. The branded entertainment will tie together Syfy's new series Defiance and Dodge's auto lineup.
Dodge’s Charger and Dart are featured in the television show debuting April 15 while the Dodge Challenger stars in the online video game which launched April 2 on PS3, Xbox and PCs.
Two Dodge Chargers, with exterior modifications befitting a futuristic storyline, are the hero vehicles driven by main character Nolan (Grant Bowler), Defiance’s "law-keeper," and by the sixth episode, they become main characters in the story. "While 'Defiance' is set in the year 2046, the featured Dodge Charger stays true to its DNA,” said Tim Kuniskis, President and CEO Dodge Brand in a press release. “It has timeless performance and technological capabilities needed to survive in a futuristic world, while the Challenger video game integration allows enthusiasts to interact with the iconic muscle car in ways they might not have imagined possible."Continue reading...
Posted by Abe Sauer on March 12, 2013 10:31 AM
"Whenever Stark hangs up his suit, the technically-adept billionaire can be seen in the film behind the wheel of the all-electric R8 e-tron sports car prototype," reads the Audi press release announcing the brand's partnership with the upcoming Iron Man 3.
Iron Man's alter ego, Tony Stark, was last seen driving an Acura NSX roadster in 2012's The Avengers. In Iron Man (2008) and Iron Man 2 (2010), Stark drove Audi R8s. A spokesman at Acura's parent company, Honda, told Bloomberg that its role as the official vehicle of SHIELD (and the brand's relationship with Marvel) remain "unchanged."
"This is a strategic collaboration for us," said Loren Angelo, a marketing executive with Audi of America. "Similar to the position of the R8 as an innovation leader, Iron Man's character consistently evolved throughout the trilogy as he masterminds new trends."
In addition to swapping Stark's Acura for an Audi S7 in the third installment, Audi's Iron Man 3 deal will go beyond the R8 e-tron.Continue reading...
follow the money
Posted by Dale Buss on February 8, 2010 04:57 PM
Cars.com: The online brand’s ad tapped into consumers’ primordial fears with the compelling story of a prodigious superman who could perform miraculous feats dauntlessly – but was afraid to buy a car, a process that made him “just as nervous as the rest of us.” Cars.com is there to hold our hands. Genius.
Posted by Dale Buss on November 10, 2009 09:42 AM
Fiat CEO Sergio Marchionne dropped a two-inch thick binder on attendees at his briefing on the future of the Chrysler Group at the American company’s headquarters in suburban Detroit – his newly hatched five-year plan. But the plan Marchionne unveiled for Chrysler didn’t impress dealers, analysts and journalists who attended as anything near a foregone conclusion.
Many want to give Marchionne the benefit of the doubt about a long-term “brand roadmap” that foresees new Fiat-designed cars taking over the Chrysler fleet beginning in 2012. The problem is: How does Chrysler get from here to there? Drawing paths in the dirt?Continue reading...