Posted by Dale Buss on January 2, 2015 11:22 AM
When Herschend Family Entertainment acquired the Harlem Globetrotters last year, the Atlanta-based operator of major theme parks, aquariums and other attractions nationwide saw the potential of the venerable basketball and entertainment brand. Long before there was Dude Perfect, there was the Harlem Globetrotters—and as the Globies, as fans call the trick shot-spinning basketball stars, near their 90th anniversary in 2016, Herschend is helping take them to the next level.
Winter is high season for the Globetrotters, whose multiple squads are just beginning their intensive schedule of appearances at arenas big and small around the country. That's the opposite of high season for Herschend, which also owns and operates iconic Middle American parks including Dollywood in Tennessee and Silver Dollar City in Branson, Missouri.
That was just one of the advantages for Herschend of tapping into the Globetrotters' brand and mystique.Continue reading...
Posted by Mark J. Miller on February 17, 2012 04:01 PM
After Whitney Houston’s unfortunate death last Saturday, anyone turning on a TV or radio got to hear her signature tune, “I Will Always Love You,” countless times, whether it was Jennifer Hudson singing it on the Grammys or Amber Riley performing it, apparently coincidentally, on the Valentine’s Day episode of Glee on FOX.
Of course Houston had a slew of other massive hits, such as “How Will I Know,” “The Greatest Love of All,” and “I Want to Dance With Somebody (Who Loves Me),” but the fact that one tune kept spilling out of the speakers over and over again didn’t speak well of her brand’s ability to stick around for generations to come.
Metro reports that Houston, whose funeral is taking place on Saturday (with a live-stream for fans via the Associated Press), has a chance to “have a legacy that can outlive our collective memory of her somewhat tainted past” of drug and alcohol abuse. That legacy may lie in the hands of marketing pros “who specialize in the act of ‘sanitizing’ the image of a deceased celebrity."Continue reading...
Posted by Stephanie Startz on November 16, 2009 07:43 PM
After Captain Morgan stunt, the NFL announces strict fines for ambush marketing. [AdAges]
Christian group announces boycott of Gap Inc. over holiday ads. [BrandWeek]
Can you control your brand online? [Harvard Business]
Dolly Parton endorses Internet Explorer 8 and the Web Slices feature. [CNET]