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Houston, We Have a Problem: The Challenges Facing Whitney Houston's Post-Mortem Earning Power

Posted by Mark J. Miller on February 17, 2012 04:01 PM

After Whitney Houston’s unfortunate death last Saturday, anyone turning on a TV or radio got to hear her signature tune, “I Will Always Love You,” countless times, whether it was Jennifer Hudson singing it on the Grammys or Amber Riley performing it, apparently coincidentally, on the Valentine’s Day episode of Glee on FOX.

Of course Houston had a slew of other massive hits, such as “How Will I Know,” “The Greatest Love of All,” and “I Want to Dance With Somebody (Who Loves Me),” but the fact that one tune kept spilling out of the speakers over and over again didn’t speak well of her brand’s ability to stick around for generations to come.

Metro reports that Houston, whose funeral is taking place on Saturday (with a live-stream for fans via the Associated Press), has a chance to “have a legacy that can outlive our collective memory of her somewhat tainted past” of drug and alcohol abuse. That legacy may lie in the hands of marketing pros “who specialize in the act of ‘sanitizing’ the image of a deceased celebrity."Continue reading...

close of business

Around The Web: Brands On The Web

Posted by Stephanie Startz on November 16, 2009 07:43 PM

After Captain Morgan stunt, the NFL announces strict fines for ambush marketing. [AdAges]

Christian group announces boycott of Gap Inc. over holiday ads. [BrandWeek]

Can you control your brand online? [Harvard Business]

Dolly Parton endorses Internet Explorer 8 and the Web Slices feature. [CNET]

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