Best Global Green Brands 2014

car talk

Cadillac Hopes to Squeeze Sales—and Maybe a New Sub-Brand—Out of 2015 Escalade

Posted by Dale Buss on October 8, 2013 03:58 PM

It isn’t clear if Ludacris is lining up for a new 2015 Cadillac Escalade, but apparently Donald Trump is. And General Motors’ enthusiasm for the first major overhaul of its iconic chiseled and luxuriously appointed mammoth SUV in seven years even has executives considering ways to extend the Escalade franchise beyond a single vehicle, as good as it might be.

GM revealed the redesigned Escalade in New York at an appearance that included Trump’s endorsement as well as company marketers eager to highlight the sleeker exterior, interior wood trim, and quieter and larger inside of the new model. 

Prices of the current Escalade start at $63,475, and GM is looking for a 10 percent boost in sales of the new version beginning next year after Escalade sales have gradually declined over the last several years.Continue reading...

traveling brands

Trump Plans to Turn Iconic D.C. Landmark into Luxury, Bulletproof Hotel

Posted by Mark J. Miller on September 11, 2013 01:39 PM

Despite dozens of properties across the US and internationally, Donald Trump has never quite been able to crack the Washington, D.C. market—until now. 

Trump, his daughter Ivanka, and sons Don Jr. and Eric flew into D.C. Tuesday (on a private jet, naturally) to announce a $200 million investment that will turn the city's iconic 114-year-old Old Post Office into a 270-room luxury hotel that will feature presidential suites with bulletproof windows and a nine-story atrium lobby, according to USA Today

"Cost is no object, 'cause if it were, I wouldn't do it," Trump said, according to The Huffington Post. Trump, of course, has had for of his businesses declare bankruptcy in recent years, but he sounds pretty confident about this venture.Continue reading...

brand news

In the News: Apple, Aramark, Target and more

Posted by Dale Buss on September 11, 2013 09:19 AM

In the News

Apple gets license to run phones on China Mobile network.

Aramark files for $100 million IPO.

Target launches digital movie and TV service.

BMW fights SUV lead by Mercedes-Benz with new "Boss" version of X5.

Best Buy CEO sells shares to help pay for his divorce.

Four Seasons Hotels starts a food truck.

GM sees Canada sell part of its stake in automaker and perceives opportunity in Europe to push Chevy as value brand.

Gevalia launches frothy K-cups.

Google Play gets a new logo

Home Depot is accused of shaking down suspected shoplifters.

Intel unveils line of chips for wearable devices.

J&J reintroduces Tylenol.Continue reading...

see you in court

New York State AG Sues Trump Over Phony School, but The Donald Won't Go Quietly

Posted by Mark J. Miller on August 26, 2013 05:37 PM

Billy Crystal once joked that Donald Trump was the only person who could look at the New York City skyline and say, “Got it. Got it. Ain’t got it. Got it. Need it. Got it." Nowadays, though, the business magnate known for his strong personality (and other, whispier things) seems to pile up problems as quickly as real-estate deals.

His latest is a lawsuit from New York state’s attorney general, who is seeking $40 million in damages after over 5,000 people paid money to learn Trump's business acumen at his Trump Entrepreneur Institute, once known as Trump University (before it was discredited as such).Continue reading...

brand news

In the News: JCPenney, Facebook, Tesla and more

Posted by Dale Buss on April 3, 2013 09:01 AM

In the News

JCPenney slashes CEO Ron Johnson's pay, woos fashionistas with store-in-store bijoux bars.

Facebook dispute over Timeline trademark will go to jury trial; faces questions about new smartphone.

Tesla CEO Elon Musk will personally guarantee car buyback values as company introduces leasing.

A&W introduces Mini Polar Swirls via Vine.

Angelina Jolie opens school in Afghanistan funded by her jewelry collection.

Apple begins production of refreshed iPhone this quarter.Continue reading...

brand news

In the News: Apple, Discovery, Novartis and more

Posted by Shirley Brady on April 1, 2013 08:59 AM

In the News

Apple loses iPad Mini trademark, and finds a fan in Kim Jong-un as North Korea rattles saber and tensions rise with U.S., while increased China headaches include hacking threat and iPad regulation.

Discovery Communicationexpands global channel reach and launches scripted programming.

Novartis loses cancer drug patent battle in India.

Amazon buys Goodreads community-driven user reviews website.

AMC reveals new tagline and logo.

Armani hires Cate Blanchett for $10M campaign.

AT&T scores with March Madness Twitter campaign.Continue reading...

executive decision

Is Marissa Mayer's Flextime Ban Bad for Business, Morale and the Yahoo Brand?

Posted by Sheila Shayon on February 25, 2013 08:11 PM

It seems the great divide still exists—a great mother or a great worker. Now, two of the most powerful female executives have set their own standards for work/life balance, but there are faults to be had in both arguments.

Late last week, via an internal H.R. memo that was leaked to the press, Yahoo! CEO Marissa Mayer banned working from home. The Google transplant has been in the process of turning around embattled Yahoo! since taking over in July 2012, but her latest move is inspiring more backlash than anything. 

"Speed and quality are often sacrificed when we work from home," says an internal memo from HR director Jackie Reses, obtained by tech blog All Things D. "We need to be one Yahoo!, and that starts with physically being together."

“Even if that was what was previously agreed to with managers and HR, or was a part of the package to take a position, tough … It’s outrageous and a morale killer,” an employee told All Things D.Continue reading...

brand news

Brand News: NASCAR PR Crisis, Dish Network Daytona 500 'Memoriam' TV Ad

Posted by Shirley Brady on February 24, 2013 11:06 AM

NASCAR brand refresh thwarted by P.R. crisis and YouTube takedowns after Saturday's fan-injuring accident during Nationwide race, while Danica Patrick is poised to make history as first female driver in pole position at Daytona 500. Dish Network, meanwhile, released "Memoriam" Daytona 500 campaign yesterday for its Hopper ad-skipping feature, a campaign that Fox has refused to run and Dish is trying to circumvent.

Microsoft joins list of hacked brands as Internet Explorer 11 rumored and Toyota Racing creates trackside app for Microsoft Windows 8.

Huawei unveils "Make it Possible" global branding campaign for Ascend P2 at Mobile World Congress, where Orange unveils own-brand 4G smartphone.

Coca-Cola forms major co-branding partnership in the Middle East.

Donald Trump tells the Financial Times his brand is worth $8 billion.

Dunkin' Donuts tops Brand Keys loyalty index for seventh straight year.Continue reading...

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