Posted by Mark J. Miller on September 2, 2014 05:12 PM
Bill Gates and Jennifer Lopez have done it. Martha Stewart and Donald Trump have, too. Your friends and neighbors have probably shown off their efforts on social media. Perhaps even you have done it.
“It,” of course, is the ALS Ice Bucket Challenge, the viral awareness campaign that has raised over $100 million towards research for ALS, also known as Lou Gehrig’s Disease.
The Challenge, which was briefly the focus of a US Patent and Trademark Office application that has since been pulled, is still going strong on social media channels around the globe, and in turn is inspiring other causes to attempt to adopt viral, "Challenge"-inspired campaigns.Continue reading...
Posted by Jerome McDonnell on August 6, 2014 11:42 AM
Brands should know better than to stand in the way of The Donald. The real estate magnate turned political pundit recently filed a lawsuit that demands that his name, "Trump," be removed from the facade of two of his former Atlantic City casinos, of which Trump himself no longer has any ownership.
The lawsuit against Trump Entertainment Resorts, a descendant of the corporation he once owned, is being charged to remove the Trump name from its properties and business name "because it has allowed its two Atlantic City casinos, the Trump Plaza and the Trump Taj Mahal, to fall into disrepair, tarnishing his personal brand and confusing customers," according to CBS News.
Trump Plaza, which is set to close in September, is just one piece of the crisis unfolding in debt-stricken Atlantic City, and Trump, who went through three bankruptcies while in AC, clearly wants to wash his hands of the seaside resort town.Continue reading...
Posted by Dale Buss on October 8, 2013 03:58 PM
It isn’t clear if Ludacris is lining up for a new 2015 Cadillac Escalade, but apparently Donald Trump is. And General Motors’ enthusiasm for the first major overhaul of its iconic chiseled and luxuriously appointed mammoth SUV in seven years even has executives considering ways to extend the Escalade franchise beyond a single vehicle, as good as it might be.
GM revealed the redesigned Escalade in New York at an appearance that included Trump’s endorsement as well as company marketers eager to highlight the sleeker exterior, interior wood trim, and quieter and larger inside of the new model.
Prices of the current Escalade start at $63,475, and GM is looking for a 10 percent boost in sales of the new version beginning next year after Escalade sales have gradually declined over the last several years.Continue reading...
Posted by Mark J. Miller on September 11, 2013 01:39 PM
Despite dozens of properties across the US and internationally, Donald Trump has never quite been able to crack the Washington, D.C. market—until now.
Trump, his daughter Ivanka, and sons Don Jr. and Eric flew into D.C. Tuesday (on a private jet, naturally) to announce a $200 million investment that will turn the city's iconic 114-year-old Old Post Office into a 270-room luxury hotel that will feature presidential suites with bulletproof windows and a nine-story atrium lobby, according to USA Today.
"Cost is no object, 'cause if it were, I wouldn't do it," Trump said, according to The Huffington Post. Trump, of course, has had for of his businesses declare bankruptcy in recent years, but he sounds pretty confident about this venture.Continue reading...
Posted by Dale Buss on September 11, 2013 09:19 AM
Apple gets license to run phones on China Mobile network.
Aramark files for $100 million IPO.
Target launches digital movie and TV service.
BMW fights SUV lead by Mercedes-Benz with new "Boss" version of X5.
Best Buy CEO sells shares to help pay for his divorce.
Four Seasons Hotels starts a food truck.
GM sees Canada sell part of its stake in automaker and perceives opportunity in Europe to push Chevy as value brand.
Gevalia launches frothy K-cups.
Google Play gets a new logo.
Home Depot is accused of shaking down suspected shoplifters.
Intel unveils line of chips for wearable devices.
J&J reintroduces Tylenol.Continue reading...
see you in court
Posted by Mark J. Miller on August 26, 2013 05:37 PM
Billy Crystal once joked that Donald Trump was the only person who could look at the New York City skyline and say, “Got it. Got it. Ain’t got it. Got it. Need it. Got it." Nowadays, though, the business magnate known for his strong personality (and other, whispier things) seems to pile up problems as quickly as real-estate deals.
His latest is a lawsuit from New York state’s attorney general, who is seeking $40 million in damages after over 5,000 people paid money to learn Trump's business acumen at his Trump Entrepreneur Institute, once known as Trump University (before it was discredited as such).Continue reading...
Posted by Dale Buss on April 3, 2013 09:01 AM
JCPenney slashes CEO Ron Johnson's pay, woos fashionistas with store-in-store bijoux bars.
Facebook dispute over Timeline trademark will go to jury trial; faces questions about new smartphone.
Tesla CEO Elon Musk will personally guarantee car buyback values as company introduces leasing.
A&W introduces Mini Polar Swirls via Vine.
Angelina Jolie opens school in Afghanistan funded by her jewelry collection.
Apple begins production of refreshed iPhone this quarter.Continue reading...
Posted by Shirley Brady on April 1, 2013 08:59 AM
Apple loses iPad Mini trademark, and finds a fan in Kim Jong-un as North Korea rattles saber and tensions rise with U.S., while increased China headaches include hacking threat and iPad regulation.
Discovery Communications expands global channel reach and launches scripted programming.
Novartis loses cancer drug patent battle in India.
Amazon buys Goodreads community-driven user reviews website.
AMC reveals new tagline and logo.
Armani hires Cate Blanchett for $10M campaign.
AT&T scores with March Madness Twitter campaign.Continue reading...