chew on this
Posted by Dale Buss on December 12, 2013 06:16 PM
It may not be long before Buffalo Wild Wings introduces Cheetos-flavored chicken wings to rival Taco Bell's' Doritos Locos Tacos in harnessing flavors direct from a Frito-Lay bagged-chip brand. Because under the new deal struck by the popular restaurant chain and Frito-Lay parent PepsiCo, just about anything combining restaurant food and beverages and PepsiCo IP may be—and could appear—on the table.
The immediate impact of the deal is that PepsiCo beverages, including Pepsi and Mountain Dew, are to replace Coca-Cola as the beverage supplier to one of the nation's hottest restaurant chains.
But recognizing the continued decline in the relative value of soda sales compared with other faster-growing segments of its portfolio, PepsiCo made it clear that the company believes many other dimensions of its new deal with Buffalo Wild Wings could become valuable as well.Continue reading...
The Big Game
Posted by Dale Buss on November 4, 2013 04:47 PM
Last year SodaStream got stymied in its efforts to take direct aim at Coke and Pepsi with an ad during the Super Bowl. But this year the startup has promised to come right back at the soft-drink giants with an in-your-face spot during the next Big Game on February 2 at Met Life Stadium.
The difference, SodaStream International CEO Daniel Birnbaum told Advertising Age, is going to be that Fox is airing this year's telecast while CBS is the network that denied SodaStream's efforts to air an ad last year depicting exploding Coke and Pepsi bottles to dramatize SodaStream's environmental pitch about "saving" bottles.
"I hope that [Fox] will be a little more courageous than CBS, because CBS's behavior was just pathetic," Birnbaum told the magazine. "CBS chickened out and they just didn't want to take a risk of pissing off Coke and Pepsi who are big, big sponsors of theirs." The un-aired ad has since garnered over 4.9 million views on YouTube.Continue reading...
The Big Game
Posted by Dale Buss on October 31, 2013 03:47 PM
When it comes to Super Bowl advertising strategies, it's not exactly the fourth quarter yet. But merely three months before the Big Game on February 2 on Fox, it's certainly way past halftime.
And so, many brands have been locking down their approaches. In the case of some, the big thing is that they're returning, such as Chevrolet. Other brands will be whizzing past them on the way out of Super Bowl XLVIII in East Rutherford, N.J., including Cars.com and Subway.
Many others plan to stick with the crucial platform that they have made out of Super Bowl and related advertising, including Chrysler and Doritos. Yet others continue to defer from participating, such as Ford.Continue reading...
Posted by Dale Buss on October 18, 2013 05:43 PM
The zombie marketing meme seems to be lasting as long as the creatures themselves. Witness the unexpiring hookup between Hyundai USA and The Walking Dead, and a new campaign by—who else?—Diehard Batteries as the latest examples.
Maybe Sears learned something from its zombie-related marketing effort on behalf of its store brand three years ago. In any event, its clever new ad features a couple in distress, the requisite zombie horde, and an unlikely hero: the battery that starts the getaway truck presumably after years of sitting idle.
Meanwhile, Hyundai now has committed to an endless relationship with the hit zombie series The Walking Dead, which started its new season on AMC last weekend as the most popular show on US cable television.Continue reading...
Posted by Dale Buss on October 16, 2013 05:39 PM
The size and speed of the decline in consumption of Pepsi and even Diet Pepsi in the US market has taken PepsiCo by surprise. Good thing the diversified global snack giant has been able to rely on sales of carbonated soft drinks and other beverages abroad and on improving performance by its Frito-Lay snack business.
Those were among the main takeaways from PepsiCo's earnings report and executive conference call with securities analysts on Wednesday, as CEO Indra Nooyi provided some color behind a mostly positive showing of a 2 percent rise in overall second-quarter revenue, a 35 percent gain in net income including some special factors, and $900 million in productivity gains.
PepsiCo posted strong growth in Asia, the Middle East and Africa across the board and in its Americas-wide snack business. "We have performed well because our portfolio of brands are extensive and strong, our products are on trend and relatedly diverse," Nooyi said on the call. "And we have a broad geographic footprint."Continue reading...
Posted by Dale Buss on September 13, 2013 12:41 PM
Frito-Lay loves the response its "Crash the Super Bowl" crowdsourced ads get for Doritos when they run during the Big Game every year, but the brand isn't resting on its laurels. For Super Bowl XLVIII on February 2, the PepsiCo snack house is expanding the program in two important ways.
In its eighth year of the highly successful "Crash" campaign, Frito-Lay plans to open the contest to would-be commercial creators from around the world, all 46 national markets where the 70 varieties of Doritos are sold, eliminating its previous restriction to the United States. Since it began in 2007, the annual contest has invited only American consumers to create and submit 30-second homemade ads celebrating their love of Doritos.
And the ad with the most consumer votes online not only will run during the Super Bowl on Fox from Met Life Stadium but also will garner for the first time a huge cash prize for the creator: $1 million. Plus, that winner and the creator of the ad that Doritos selects as its favorite, which also will run during the game, will have the opportunity to work with Marvel Studios on the set of the next Avengers sequel.Continue reading...
The Big Game
Posted by Dale Buss on August 22, 2013 07:04 PM
The first kickoff isn't even for two weeks yet, but already Fox is drooling at the possiblities for the post-season of the National Football League. That's because it seems likely to fetch around $4 million from brands for a 30-second spot in its broadcast of Super Bowl XLVIII on February 2, and it has already sold about 85 percent of its advertising inventory for the game.
That price wouldn't necessarily set a record, because CBS said it sold some ads for $4 million in its recent broadcast of the Super Bowl, according to Variety. But the figures do suggest that advertisers continue to covet the world's biggest marketing stage in part because it's the most-watched live event on the globe—and shows watched live on the TV screen keep disappearing.
"It's incredible the way people are attached to live sports, and certainly the NFL is the top of that," Neil Mulcahy, executive vice president of sales for Fox Sports Media Group, told the publication. "You know exactly the audience you're getting. You can figure out the kind of return on investment, becase it's always there."Continue reading...
Posted by Sheila Shayon on August 20, 2013 11:49 AM
The Seattle Police Department may just be the most clever—and coolest—bunch of law enforcers out there. The rain-soaked city recently celebrated Hempfest, the largest marijuana festival in the world, and instead of raining on the parade with pot-safety pamphlets and a hard-as-nails attitude, the department cooked up a pretty awesome, stoner-approved plan.
Dubbed #OperationOrangeFingers, the department handed out snack bags of Doritos adorned with stickers that featured a short list of reminders for marijuana enthusiasts, including: "Don't drive while high"; "Don't give, sell, or shotgun weed to people under 21"; and "Do listen to Dark Side of the Moon at a reasonable volume." The sticker also included a URL with information on the state's new laws regarding recreational marijuana use.Continue reading...