Be Glad This Isn't a Scratch & Sniff Ad

This quote caught our eyes in today's New York Times: "brands have not been compelled to spell out what Fluffy does in the litter box, and instead dwell on what the products do: reduce odor. Now, however, Arm & Hammer, which makes Multi-Cat and Super Scoop cat litters, is introducing a new variety, Double Duty, and to highlight its unique selling point, the brand decided there was no room for euphemism."

Yes, Arm & Hammer is now addressing feline species' feces with its new kitty litter and related commercial, above. Susan Logan, editor of Cat Fancy magazine, comments that while cat litter brands’ general odor-fighting claim is probably meant to suggest “they neutralize all odors,” the Double Duty approach “seems like a really good idea and something I would be interested in trying myself.” Abe Sauer's right; it is the silly season.