Posted by Dale Buss on December 6, 2013 03:47 PM
India's sweet tooth has been growing lately to the tune of 18 percent average increases in candy sales annually, so it's no wonder that global giants including Mondelez and Hershey are targeting the sub-continent. In fact, Hershey has chosen India as the first country outside North America to launch the Jolly Rancher brand.
The first Jolly Rancher product will be lollipops, coming in three flavors: green apple, watermelon and mango. Hershey claimed in a statement that the mango variety was developed specifically for consumers in India and that, overall, the new Jolly Rancher products have been tailored "to appeal, specifically, to local palates with bold, fruity flavors that are unlike any other candy available in the market."
More than that, the company said, "The lollipops offer a long-lasting fruit-like taste experience that is distinct from the typical lollipop currently available in India." Sounds a lot like the taste-intense positioning that Jolly Ranchers has used generally.Continue reading...
Posted by Dale Buss on December 6, 2013 02:47 PM
Maybe the glum economic view in Europe is souring the perspectives of CPG-company CEOs there. Or maybe they're the ones most looking at the global economy without rose-colored glasses these days. In any event, both Unilever and Nestle have announced significant new moves that will bring about big new skinbacks in their portfolios—and marketing.
Unilever stunned followers of the company by announcing that it aims to cut the number of individual products it sells by a whopping 30 percent by the end of next year so that it can become more efficient and navigate a global economic slowdown that it admits it was slow to confront, according to Reuters.
As a result, the Anglo-Dutch maker of Ben & Jerry's ice cream, Lipton tea, Knorr soups and Dove personal-care products—among many other brands—is cutting about 2,000 jobs, including about 800 alone in marketing, and will continue to adjust its portfolio.Continue reading...
Posted by Dale Buss on September 27, 2013 09:33 AM
McDonald's draws praise for healthier-food initiative.
Barilla CEO apologizes for anti-gay comments.
BlackBerry loses nearly $1 billion in quarter as customers are urged to be cautious about company's future.
Allstate spreads "Mayhem" across social media.
Apple issues update for iOS 7 to fix lock-screen bug.
Bloomberg News shuffles management.
Chrysler fixes problem that had stalled output of new Jeep Cherokee.
Dove marketing execs take home 'Grand Brand Genius' award at Ad Week for viral 'Sketches' ad.
Dunkin' Donuts launches t-shirt design contest.
EA settles suit but pauses NCAA game over outcome.
Eight O'Clock Coffee launches TV spots after seven-year hiatus.Continue reading...
Posted by Sheila Shayon on September 25, 2013 07:12 PM
On the road to reduce its environmental footprint, Unilever has agreed to buy nearly three million gallons of algae-derived oil from Solazyme for use in its personal care products. The deal will contribute greatly to the CPG giant's goal to use only sustainable agricultural raw materials by 2020.
“This is the first oil that was jointly developed that’s going to a product sale,” Jonathan S. Wolfson, Solazyme’s CEO, told the New York Times. “We’ve laid out the path for years, and now we’re closing the first big loop about where a big chunk of this oil goes coming out of one of these plants.”
Solazyme's renewable products can replace or enhance oils currently derived from petroleum, plants and animal fats—with commercialization efforts that will lend well to industries including chemicals and fuels, nutrition, and skin and personal care.Continue reading...
Posted by Abe Sauer on September 6, 2013 12:38 PM
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: Victoria's Secret knock-offs... G. Patton SUV at the Chengdu Auto Expo… Xiaomi beats Apple… Coke… IKEA… drone deliveries… Samsonite sales… Jiang Wen goes Taobao… adult diapers... and more.Continue reading...
Posted by Dale Buss on July 19, 2013 09:12 AM
City of Detroit files largest municipal bankruptcy in US history.
CBS warns of possible Time Warner cable blackout.
Google suffers from continued ad-price declines as search goes mobile.
Dell races to sway investors on buyout.
Dove finds new way to probe women's self-image in new campaign.
Electrolux sees higher US demand.
Fiat sees orange become most popular color of its new EV.
GM delays next Chevrolet Cruze.
Honda wagers on new Fit hybrid variants in US.
Instagram seeks to become destination for political content.Continue reading...
Posted by Abe Sauer on July 15, 2013 04:04 PM
If I only have an A-cup breast, will you still love me? So asks a new Dove campaign in China.
On the heels of its success with the "Dove Real Beauty Sketches" campaign in the west, Dove is taking its self-esteem message to women in the world's most populous nation.
Interestingly, the campaign takes on a whole different set of baggage in China, where a gender imbalance and the stigma over "leftover women" make for a tricky environment for marketers—one where messaging runs the risk of exploitation, or even worse, being ignored in the din.Continue reading...
Posted by Dale Buss on June 11, 2013 09:16 AM
Lululemon CEO steps down.
Mondelez to launch coffee pods for rival Nespresso machine.
Google cuts illegal drug site search ads and videos.
Adidas sued by church over Adizero trademark.
American Airlines unveils post-merger top management team.
Apple allows iTunes Radio users to pay to avoid ads.
Boeing sees no jet bubble.
CBC apologizes for botched national radio rebranding.
Citibank could face $7 billion loss on currency swings, analyst says.
Comcast beefs up in-home Wi-Fi.
Dole Food gets buyout offer from CEO.Continue reading...