Posted by Dale Buss on August 8, 2013 08:17 AM
Google continues to steamroll competition in smartphones with Android software but loses round to Apple in patent war, which is seeking to keep Samsung phones off the shelf.
Groupon names co-founder as permanent CEO.
Walmart agrees to safety fixes at over 2,800 stores.
Dr Pepper Snapple Group says Texas bottling plant caught fire.
Fox Sports takes over US Golf Association deal from NBC.
Hilton signs up banks for IPO.
JPMorgan reveals it faces civil and criminal inquiries.
Jack in the Box leverages Vine.
Jamba Juice accelerates growth of fresh-juice platform.Continue reading...
Posted by Dale Buss on July 25, 2013 01:39 PM
PepsiCo is riding high on snacks and trying not to be brought low by its soft-drink business. But that doesn't mean the company is accepting the logic behind activist investor Nelson Peltz's attempts to get PepsiCo to spin off beverages and buy snack-happy Mondelez International.
Second-quarter food revenue in the Americas grew by 5 percent for PepsiCo while beverage revenues slumped by another 2 percent. Brands including Doritos and Tostitos, by Frito-Lay, drove PepsiCo's overall domestic growth, while its European business only chugged along and revenues in Asia, Africa and the Middle East combined, both beverages and food, grew by 6 percent.
Also, more evidence surfaced this week to bolster concerns recently expressed by PepsiCo CEO Indra Nooyi about the future of artificial sweeteners in beverages. Larry Young, CEO of Dr Pepper Snapple, agreed in a conference call that consumers "have concerns about artificial sweeteners." His company has lowered its sales outlook for the year.Continue reading...
sip on this
Posted by Dale Buss on June 25, 2013 01:42 PM
Coca-Cola is going back to the future in more ways than one—glass packaging is returning, and so is an attitude about Coke's role in the world.
Coke is a big participant in the return of glass bottles to the soda-packaging market. In an effort to proliferate the selection of packaging types and sizes for ever-pickier consumers around the globe, the company has helped make sales-growth rates in glass bottles outpace those of soda in much more common plastic bottles and aluminum cans, according to Nielsen per the Wall Street Journal. However, even in comeback mode, glass still accounts for just 2 percent of the $21 billion in US soft-drink sales tracked by Nielsen.
While PepsiCo and Dr Pepper Snapple Group also are participating in a trend spurred by a cool factor for younger consumers, nostalgia for older consumers and the fact that they can be sold at a higher profit margin, it's Coke—whose original glass bottle for Coca-Cola became one of the world's most iconic forms of packaging—whose moves have been most interesting.Continue reading...
Posted by Shirley Brady on January 14, 2013 07:43 PM
The Coca-Cola Company on Monday evening began airing a two-minute spot (watch below) on U.S. cable news networks. The subject, in a first for the company: America's obesity debate, in a bid to defend its brands ahead of looming beverage size controls in New York City and Cambridge, Mass.
The world's biggest beverage company debuted the "Coming Together" commercial during a prime-time ad buy on the highest-rated shows on CNN, Fox News and MSNBC "in hopes of flexing its marketing muscle in the debate over sodas and their impact on public health," the Associated Press reported. The theme ties into the company's "Live Positively" and "Open Happiness" campaigns.
"The well-being of our families and communities concerns everyone," Coca-Cola describes the spot. "And finding a solution will take continued effort from all of us. Watch to learn more about how we can all make a real difference. At Coca-Cola, we believe when people come together good things happen." A URL at the end of the spot promotes a website, coca-cola.com/cometogether, for more information.Continue reading...
sip on this
Posted by Mark J. Miller on October 8, 2012 06:25 PM
When Jon Stewart and Bill O’Reilly faced off Saturday in a mock debate, the topic of whether the government should decide what size soda consumers should drink was brought up and summarily dismissed, but there are plenty of other folks — like New York City Mayor Michael Bloomberg — who aren’t letting the issue go.
The just-passed law that Bloomberg pushed to help keep New Yorkers healthy by making it illegal to sell sodas larger than 16 oz. in many New York establishments will go into effect on March 12. And Bloomberg isn’t alone. A soda-tax measure was put on the ballot in Richmond, California, that would discourage consumers from drinking soda and collect money through a soda tax “for neighborhood gardens, recreation and other youth projects that would help fight childhood obesity,” BeyondChron.com reports.
Sick of being called a bad guy in the war against obesity, the American Beverage Association (and the soda giants it represents) today launched a "Calories Count" vending machine program that will start being distributed in the new year. The ABA's new initiative will help consumers identify lower-calorie sodas in vending machines by placing soda calorie counts right on the buttons of vending machines.Continue reading...
sip on this
Posted by Dale Buss on August 20, 2012 02:57 PM
Having shored up its flagship brand globally with the marketing momentum provided by its London Olympics sponsorship, Coke this fall will turn its attention to a category where it has been lagging -- even behind thirst-slaking archrival PepsiCo: ready-to-drink tea.
Fuze, a better-for-you juice brand that Coke acquired in the same era of diversification that landed it Vitaminwater several years ago, is becoming the recipient of Coke's decision to go harder after the fast-growing mainstream RTD tea segment in the U.S. market when its 20-year-long joint venture with Nestle to market Nestea in the U.S. comes to an end at the beginning of next year.
Independent Arizona leads the rising market with about a 40 percent share, followed by PepsiCo which fields the Brisk brand, Dr Pepper Snapple Group and Nestea. Coke would like a much bigger share of tea drinkers than has so far been afforded by its homegrown Gold Peak refrigerated brand and its acquisition of organic-tea expert Honest Tea a few years ago. Continue reading...
sip on this
Posted by Dale Buss on July 3, 2012 01:11 PM
If the battle between New York and Big Soda were a sumo wrestling match, it might shake the entire Eastern Seaboard. The two giants have only begun squaring off in a titanic battle for the gullets and obeisance of Manhattan residents and the moral high ground too, after Mayor Bloomberg's proposed ban on selling carbonated soft drinks above 16 ounces in regulated outlets in Gotham.
The American soft-drink industry is ramping up its campaign to fight New York's proposed restrictions on large sugary drinks. Now the city is in the midst of a public-comment period on the proposal ahead of a scheduled July 24th public hearing, and PepsiCo, Coca-Cola and allies aren't sugar-coating their words in letting it be known exactly what they think of Bloomberg's idea.Continue reading...
Posted by Dale Buss on May 25, 2012 05:01 PM
Coke does it. Pepsi does it. And now Snapple does too. Have their logos on glasses sitting in front of judges of high-profile reality-competition shows on TV, that is. Snapple hatched a deal to have its brand represented on bright yellow glasses that are sitting in front of the three-judge panel on NBC's America's Got Talent, which just launched its new season this week.
On American Idol on FOX, of course, Coca-Cola long has been a sponsor and gets to plop its logo on glasses that are nursed — or not — by judges Randy Jackson, Steven Tyler and Jennifer Lopez as they sit in front of them. Fox's similar show, the U.S. version of X Factor starring Simon Cowell, counts Pepsi as its major sponsor and so features Pepsi glasses in front of the judges.
That has left the AGT judges looking — well, thirsty by comparison. "But not any more," Regan Ebert, VP of marketing for the non-carbonated beverage portfolio for Dr Pepper Snapple Group, told brandchannel. "They'll be refreshed this season."Continue reading...