Interbrand IQ: The Best Asian Brands Issue

rss

fashion therapy

Fashion Watch: Burberry's A/W Campaign, Levi's New Brand President

Posted by Shirley Brady on May 29, 2012 02:35 PM

Burberry released the campaign for its Autumn/Winter 2012 collection, starring British actress Gabriella Wilde and musician Roo Panes. The black and white campaign, shot by fashion legend Mario Testino, uses London as the backdrop. "We wanted to play with everything that’s at the heart of the Burberry world – celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way," explained Burberry chief creative officer Christopher Bailey.

In other fashion/luxury news today:Continue reading...

brand news

Dr. Martens Turns 50, Rocks Out

Posted by Abe Sauer on March 31, 2010 06:43 PM

Sure, the occasion may happen to occur on April 1, but this is not a joke. The Dr. Martens brand is 50 years old.

To commemorate its half-century mark, the Dr. Martens brand is doing something a little old school. Literally old school. On April 1, the brand's flagship store in London's Covent Garden will sell several colors of its iconic "1460" model, eight-eyelet boots, for just... £14.60.  The 1460s were first boot style sold by the brand in 1960.

To some, Dr. Martens' age may appear to be a liability in the fashion industry. This is especially true of a brand that seems to do very little to change with the times. Others however will recognize Dr. Martens' stubborn approach to its image the exact characteristic that has made it iconic and ageless. Yet, the challenge the brand faces is one of its own success. Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein