brand news
Posted by Dale Buss on May 2, 2013 09:12 AM

DreamWorks acquires Awesomeness TV, a YouTube teen network.
Walmart retools e-commerce and mobile.
Facebook says 30 percent of revenue now comes from mobile ads.
Boeing moves to upgrade popular 777 passenger jet.
Bud Light launches Music First initiative.
CBS scores big from Super Bowl ad revenues.
Cablevision adds Glenn Beck's network.
Del Taco emphasizes freshness of its food in campaign.
Disney rethinks role in Bangladesh supply after building collapse and deaths.Continue reading...
More about: Brand News, DreamWorks, AwesomnessTV, Walmart, Facebook, Glenn Beck, BMW, Boeing, Boeing 777, Bud Light, Bud Light Music First, CBS, Cablevision, Del Taco, Disney, Doritos Locos Tacos, Enterprise, Ford, Ford F-150, GM, Gillette, IBM, Iron Man 3, Lenovo, McDonald's, Mercedes-Benz, Mtn Des, Nissan, PepsiCo, Schick, Super Bowl, Taco Bell, Unilever, VW, YouTube
brand news
Posted by Dale Buss on December 13, 2012 09:04 AM

Google releases new map app for Apple iPhone, shuts down shopping search in China, and makes porn harder to find, as CEO defends tax avoidance.
Apple settles European e-book price-fixing probe with publishers.
Applebee's interviews creator of #HireKevin campaign.
BMW and Boeing plan to collaborate on making carbon fiber.
Barclays joins industry cost-cutting wave, eliminating 2,000 jobs.
Berkshire Hathaway plans rare buyback of holder's stock.Continue reading...
More about: Brand News, Always, Apple, Applebee's, BMW, Barclays, Berkshire Hathaway, Boeing, Cargill, Carl's Jr., Caterpillar, Chobani, CoinStar, Deutsche Bank, Dish Network, DreamWorks, Facebook, Foxconn, Google, Hardee's, Honda, iPhone, Jaguar Land Rover, L'Oreal, Lexus, Lockheed Martin, McAfee, Microsoft, Mitsubishi Aircraft, News Corp., Nissan, P&G, Porsche, PSA/Peugeot-Citroen, Redbox, SolarCity, Southern Comfort, Subaru, Suntory, Toyota, Toys R Us, UNESCO, Verizon, Truvia, Walmart, Zara, Jamie Oliver
brand news
Posted by Dale Buss on December 10, 2012 09:05 AM

Apple joins Google in $500M+ bid for Kodak patents; smacked by USPTO as 'Steve Jobs Patent' for iPhones and iPads deemed invalid and Siri secrets revealed.
Diageo seen as unlikely to bid for Beam following UK report that drinks giant talked to Suntory about joint bid.
Barnes & Noble cuts Nook price from $99 to $79.
Michael Bloomberg weighs making bid for The Financial Times, which includes the paper and a half-interest in The Economist.
Caribou Coffee celebrates 20th anniversary.
Carlos Slim brings Telcel brand to U.S. for Mexico calls.
CVS Caremark reportedly aims to acquire drug-store chain in Brazil.
Chili's begins soft rollout of new menu items.
Darden Restaurants looks to retool value proposition for its Olive Garden and Red Lobster restaurants.Continue reading...
More about: Brand News, A123 Systems, Apple, Barnes & Noble, Beam, Beyonce, Bloomberg, BuzzFeed, CVS Caremark, Chili's, Darden Restaurants, Diageo, Dreamworks, Duff Beer, Einstein Noah, Element Hotels, Fiat, Financial Times, Foxconn, FT, Fisher Nuts, Fox, Google, Hershey, Hyatt, IBM, Indian Motorcyle, Instagram, Jim Beam, Kodak, McDonald's, Microsoft, Nook, Novartis, Old Navy, Olive Garden, PPR, Pepsi, Qeelin, Red Lobster, Samsung, Siri, Starwood, Suntory, T-Mobile, Telcel, The Economist, Twitter, Wall Street Journal, Wanxiang, Windows, Yahoo, YouTube, Carlos Slim, Ivanka Trump
branding together
Posted by Shirley Brady on November 13, 2012 10:00 AM
McDonald's US released this holiday TV commercial today, touting its Happy Meal tie-in with Dreamwork's Rise of the Guardians animated feature, hitting theaters on Nov. 21.
Meanwhile, it's heating up down under, where McDonald's is launching its new "Do Summer" campaign with limited-time menu items in Australia and New Zealand: the Blazing Omelette McMuffin for breakfast; the Smoky BBQ Bandit, boasting "100% Aussie beef, golden onion rings and smoky BBQ sauce;" and "with a new fiery chilli-coated patty and Peri-Peri style Mayo," the new Scorcher Peri-Peri chicken sandwich. Check out those spots below.Continue reading...
More about: McDonald's, QSR, Happy Meal, Kids, Co-Branding, Movies, Entertainment, Dreamworks, Rise of the Guardians, Toys, Holiday, Advertising, US, Australia, New Zealand, Limited Edition
brand news
Posted by Dale Buss on September 10, 2012 09:02 AM

BP sells Gulf of Mexico oil fields for $5.5 billion to help pay for spill settlement while Petrobras seeks partner for development of its Gulf sites.
HP expands workforce reduction to 29,000 positions.
AIG will see U.S. slash its stake to become minority shareholder with $18 billion sell-off.
Apple cuts reliance on Samsung for iPhone chips as iPhone 5 mania and rumor mill heat up.
Audi threatens BMW's seven-year luxury auto crown.
Google charges retailers in growing competition with Amazon, as Google Fiber launch site takes off and Google Glasses hit the runway at New York Fashion Week.
NBC faces Paralympic TV deal scrutiny while the UK celebrates the end of the summer of the Olympics with London 2012 parade.Continue reading...
More about: Brand News, AIG, Advertising Age, Amazon, Apple, ArcelorMittal, Audi, BMW, BP, Justin Bieber, Darden Restaurants, DreamWorks, Facebook, Flipboard, Glamour, Google, Google Fiber, Google Glasses, Heineken, Honda, Hooters, HP, iPhone, Japan Airlines, Johnnie Walker, Kindle Fire, Kmart, Levi's, NBC, Nokia, Oscar Mayer, Petrobras, Rakuten, Samsung, Sears, Sony, Taco Bell, Toys R Us, Twitter, United Steelworkers, Warby Parker, London 2012, Olympics
brand news
Posted by Dale Buss on August 21, 2012 09:01 AM
Apple becomes biggest-capitalized company in U.S. history.
Augusta National admits first women: Condi Rice and an investment banker.
Barnes & Noble to offer Nook in U.K.
Best Buy suspends outlook amid slump and copes with tepid reception for new CEO.
Dreamworks inks distribution deal with Fox.
Facebook sees another early investor leave.
Heineken succeeds in Asia Pacific Breweries bid.
Liberty Media wants control of SiriusXM.
McDonald's pushes mobile-payments cooperation with PayPal.
Nike sets new store rules for security because of rabid shoe fans as the company tests price limits with new $300 shoe from LeBron James.
Walmart makes layaway available a month earlier for holidays.
Yum! Brands likely to recover financially, analyst says.
More about: Brand News, Apple, Asia Pacific Breweries, Augusta National, Barnes & Noble, Best Buy, Dreamworks, Facebook, Heineken, LeBron James, Liberty Media, McDonald's, Nike, Nook, PayPal, Condi Rice, SiriusXM, Walmart, Yum! Brands
brandcameo
Posted by Abe Sauer on August 8, 2012 01:21 PM
When one thinks of Target, it's certainly fitting to imagine the retailer as an outlet for the teenage girls that form the bulk of The Hunger Games' most dedicated fan base. What may not be so fitting to the Target brand and clientele are the terms like "14-carat gold replicas" and "$999 each." Yet, this is what Target is dangling as one of the marquee features of its exclusive Hunger Games DVD release event.Continue reading...
More about: Brandcameo, Product Placement, Movies, Entertainment, Merchandise, Licensing, The Hunger Games, The Lorax, Twilight, GE, Target, Retail, DVD, Fans, AMC, The Walking Dead, DreamWorks, Star Wars, George Lucas
brand news
Posted by Dale Buss on August 8, 2012 09:02 AM

American Airlines faces record safety penalty, tests hotel baggage delivery service.
Amazon sees pay-off from locker service, looks to acquire more patents.
Apple shelves "Genius" TV campaign, puts former designer on the stand against Samsung and plans to beef up security.
AT&T sees 20,000 employees go on strike.
Bank of America brings discounts to bank statements.
Chiquita seeks new CEO as Undercover Boss star exits.
Chrysler’s Dodge pulls out of NASCAR.Continue reading...
More about: Brand News, Amazon, American Airlines, Apple, AT&T, Bank of America, CAIR, Chiquita, Chrysler, Crumbs, Dean Foods, Deloitte, Disney, Dodge, DreamWorks, eBay, Facebook, GM, GNC, HTC, Heineken, Hershey's, Horizon, Hyatt, Hyundai, J.Crew, Liberty Media, McDonald's, NASCAR, News Corp., Pfizer, Ragu, Saab, Samsung, Scott, Silk, Sony, Springfield, Square, Standard Chartered, Starbucks, Starz, Tesco, Tiger Beer, Vilebrequin, Walmart, Whole Foods, Mark Wahlberg, China