brands with a cause
Posted by Sheila Shayon on November 6, 2013 11:39 AM
Starbucks plans to hire at least 10,000 military veterans and active-duty spouses by 2018 as part of a global expansion plan that calls for 500,000 employees companywide, up from 200,000 today.
"The more than one million transitioning US veterans and almost one and half million military spouses—with their diverse background and experience—share our mission-driven sensibility and work ethic and can build long-term careers at Starbucks as they return home," Starbucks CEO Howard Schultz said in a press release.
In addition, five new and existing US Starbucks cafes on or near military bases will begin donating 10 cents from every transaction, with a minimum annual gift of $100,000, to non-profit organizations that help veterans re-enter the workforce such as Operation GoodJobs and Vested in Vets.Continue reading...
Posted by Sheila Shayon on July 26, 2013 11:49 AM
L’Oreal is teaming up with Walgreens and Duane Reade stores in New York City in an effort to test the connection between mobile coupons and real-time purchases.
L’Oreal coupons will be offered through mobile/social makeup app, Pretty in my Pocket (PRIMP), which leverages the existing relationship between ad startup Sparkfly and Walgreens' and Duane Reade's POS-providers. L’Oreal will be able to mine data from every consumer purchase via barcodes and connect it to their PRIMP profile.
Female owned and operated, PRIMP launched in late 2012, incentivizing in-store purchases with redeemable ‘Perks’ while enabling brands and retailers to track sales online and offline.Continue reading...
Posted by Dale Buss on May 14, 2013 09:26 AM
BMW is investing 3 billion euros in EVs and marketing.
AP execs outraged over government probe of phone records.
Sony is targeted for breakup by American investor.
Airbus aims to steal limelight from Boeing at upcoming Paris Air Show.
Amazon workers go on strike in Germany.
BNP Paribas eyes mobile and online banking.
Citibank says "no fees" means "never."
Coach approached Tory Burch about a deal.
Coca-Cola faces claim that Coke top-secret recipe has been found.Continue reading...
Posted by Mark J. Miller on November 6, 2012 12:02 PM
What brand doesn't want to look environmentally conscious and earth-friendly? And we're not just talking about the predicted rise in plug-in hybrid cars for Ford and Toyota or the recent increase in vegetarian and vegan businesses. Now mass-market pharmacy Walgreens is getting into the act.
The drug store chain this week launched its own Ology brand that features 25 environmentally friendly products, such as “tissues, toilet paper and paper towels made from bamboo and cane sugar husks instead of tree pulp” as well as “laundry detergent with fewer chemicals than regular brands, shampoos and conditioners for both children and adults, compact fluorescent light bulbs, and glass and all-purpose household cleaners,” according to Crain's Chicago Business.
"There's a growing trend of moms and households looking for safer products with fewer chemicals," Maurice Alkemade, Walgreen's VP of retail brands and global sourcing, told Crain's. "A lot of national brands are pushing to take out these chemicals, but we're the first affordable and widely available line to do it. We believe we can lead and own this platform."Continue reading...
Posted by Dale Buss on June 19, 2012 04:04 PM
Walgreen Co, the largest drugstore company in the U.S., has gone transcontinental with its acquisition of a 45-percent stake in Boots, the U.K.-based drug-store giant, for $6.7 billion.
The two companies also are looking to a full merger in three years for further $9.5 billion, plus the assumption of Boots' then-outstanding debt. Combined they'll have 11,000 stores in 12 countries, prompting Walgreen's press release headline, "Walgreens and Alliance Boots Form Strategic Partnership to Create the First Global Pharmacy-Led, Health and Wellbeing Enterprise."
The deal represents another in a growing string of incursions by relatively healthy American companies into an ailing European economic scene, to the tune of about $43 billion overall so far this year. Alliance Boots Executive Chairman Stefano Pessina, meanwhile, has finally struck the big deal he was seeking in order to "transform" the business and future of becoming a global healthcare leader.Continue reading...
Posted by Abe Sauer on June 11, 2012 11:51 AM
Film: Madagascar 3 (DreamWorks Animation)
Total Products Spotted: 8
Standout Placement: Cirque du Soleil (by implication)
Most Memorable Placement (positive): Ducati
Most Memorable Placement (negative): HP
Other Product Placements: Airbus, Central Park Zoo, Duane Reade, Ferrari, New York Knicks, Central Park Zoo
Overall Product Placement Integration Grade (1-10): 4
Comments: There are some odd observations to be made about the products and brand names found in Madagascar 3. Most odd is that the most obvious brandcameo (Cirque du Soleil), while explicitly hinted at, is never mentioned by name — even though knowledge of that name is assumed of the audience.Continue reading...
Posted by Sheila Shayon on April 6, 2012 11:01 AM
The timeRAZOR app was a big hit at the South by Southwest Interactive festival in Austin last month as the self-branded answer to the classic SXSWi syndrome of FOMO (acronym alert: "fear of missing out"). The geo-social app, with its "never-miss-out platform" is described as “the final solution to browsing, locating, and attending events for users on a nationwide platform.”
Today (apparently) being Beauty Day (happy Beauty Day!), L’Oreal Vichy, DUANEreade and timeRAZOR are teaming up with Vichy beauty advisors at ten Duane Reade drugstores in Manhattan to offer one-on-one skin analysis.
"The Distillery," timeRAZOR’s event selection engine, aggregates over 300,000 events daily, geo-tags them, then customizes the data by user preference. Leveraging people’s attraction to “exclusive” experiences, the app offers specials and limited-quantity promotions that can be used or cashed in from a user’s location.Continue reading...
Posted by Sheila Shayon on August 16, 2011 04:11 PM
Walgreens has launched Nice!, its new private label brand, as part of the CPG giant’s retail strategy to claim more real estate and mindframe in the increasingly competitive category. The label uses the tagline “smart. quality. everyday.”
Nice! is a... nice companion to the Good & Delish private label, developed earlier for Duane Reade (which Walgreens owns). Its initial sku’s include dried fruit, white rice, baking soda, canned soup, tomato sauce, tea bags and macaroni & cheese.
“You will see a lot of transition within Walgreens brand portfolio over the next 12 to 18 months,” said Maurice Alkemade, divisional vice president, general merchandise manager for private brands in an article for the trade publication Private Label magazine.Continue reading...