brandcameo

Stark Contrast: Iron Man 3's Audi Deal Complicates Product Placement

Posted by Abe Sauer on March 12, 2013 10:31 AM

"Whenever Stark hangs up his suit, the technically-adept billionaire can be seen in the film behind the wheel of the all-electric R8 e-tron sports car prototype," reads the Audi press release announcing the brand's partnership with the upcoming Iron Man 3.

Iron Man's alter ego, Tony Stark, was last seen driving an Acura NSX roadster in 2012's The Avengers. In Iron Man (2008) and Iron Man 2 (2010), Stark drove Audi R8s. A spokesman at Acura's parent company, Honda, told Bloomberg that its role as the official vehicle of SHIELD (and the brand's relationship with Marvel) remain "unchanged."

"This is a strategic collaboration for us," said Loren Angelo, a marketing executive with Audi of America. "Similar to the position of the R8 as an innovation leader, Iron Man's character consistently evolved throughout the trilogy as he masterminds new trends."

In addition to swapping Stark's Acura for an Audi S7 in the third installment, Audi's Iron Man 3 deal will go beyond the R8 e-tron.Continue reading...

sip on this

Starbucks Fends Off Dunkin', McDonald's with Square, Passbook Mobile Moves

Posted by Mark J. Miller on October 5, 2012 10:31 AM

Starbucks is facing increasing competition from all quarters, including Dunkin' Donuts and McDonald's, so the giant of the coffee biz is hoping to increase its market share with innovative new products and brand extensions, with a major focus on mobile going forward.

On the brand extension front, the java giant just started selling its single-serve coffee and espresso maker Verismo online. The caffeinated masses are apparently into it. Cliff Burrows, president of the Americas for Starbucks, says that sales of the machine have “exceeded expectations.” Starbucks is now rolling the product out to 4,300 stores and should finish having them in place in the next few weeks.

“Innovation is so important to us,” Burrows told the Houston Chronicle. “In 2009 we introduced ready-brew instant coffee. This summer we introduced Refreshers, energy drinks made from green coffee extract. We make them hand-crafted, sell them in cans and as instant beverages. Our innovation is ongoing.”Continue reading...

china

Putting the Moon in Mooncakes: China's Branded Festival Fare Explodes

Posted by Abe Sauer on September 5, 2012 10:05 AM

One mooncake wears a thong. Another, called the "full monty," is a bare buttocks. One other mooncake, called "spread my cheeks," is exactly what it says.

The very unconventional line of mooncakes comes from Hong Kong's cheeky design maves at lifestyle brand/retailer G.O.D. (short for "Goods of Desire") and it, according to Jingdaily.com, "puts the 'moon' in mooncakes."Continue reading...

app watch

American Express iPhone App Serves Up Local Offers

Posted by Sheila Shayon on May 15, 2012 04:04 PM

In its latest social spending salvo, American Express has launched a mobile offer engine, a “spend graph”  for U.S. cardmembers that recommends and ranks local merchant offers real-time based on spending history and location.

“We developed our mobile offer engine with three key points of differentiation in mind: relevance, convenience and value,” stated Josh Silverman, president of the U.S. Consumer Services Group at American Express. 

Piloted via the "My Offers" feature on the American Express iPhone app, local offer recommendations will be concentrated in Los Angeles and New York City with an overlay of nationwide merchants such as Baskin-Robbins and Dunkin' Donuts.  

“My Offers” leverages the Smart Offer technology that powers the company's card sync programs with Facebook, Twitter and Foursquare connecting merchants and Cardmembers.

"In an increasingly crowded marketplace, where consumers are bombarded with daily deals, we saw an opportunity to help our Cardmembers save time as well as money by curating meaningful offers for them," added Silverman.

Users can download or update the iPhone app to see "Offers Available for You," along with a dashboard that shows offers added to their card, expiration dates, and savings delivered via a statement credit within three to five days. The brand has also enhanced its Go Social entry tool for SMB’s.Continue reading...

brandcameo

At the Movies: Bad Teacher, Good Product Placement

Posted by Abe Sauer on June 24, 2011 06:00 PM

It is not a question of if Cars 2 will win the weekend box office or by how much; the question is how many weekends will it dominate?

We have already looked at the slew of brand partnerships Cars 2 has lined up for cross-promotional marketing purposes, and the brands actually appearing in the film, both fake, and real fake. And of course we will have a complete write up on the product placements within Cars 2 on Monday.

So instead let's see what we can learn about product placement from a bad teacher.Continue reading...

brand news

In the News: Twitter Goes World Cup Loco

Posted by Shirley Brady on June 15, 2010 08:00 AM

Twitter uses World Cup to launch new location feature, Twitter Places, and overwhelms site.

CNN to add Eliot Spitzer in Campbell Brown's spot, Piers Morgan to replace Larry King?

News Corp. has been rebuffed following a bid to acquire all of BSkyB.

Virgin Gaming, a new site, launches at E3.Continue reading...

up and away

JetBlue Customers: Are You Experienced?

Posted by Sheila Shayon on May 11, 2010 09:56 AM

JetBlue not only offered $10 flights yesterday in honor of its 10th anniversary – it also launched a "digital brand experience" that aims to communicate the essence of its brand just by clicking on experience.jetblue.com.

It's a little reminiscent of HBO's Webby-award winning HBO Imagine digital brand showcase, except HBO employed actors and a 360-degree format to highlight its strengths in scripted, narrative storytelling.

JetBlue's site puts the focus on customers, with four fans telling their stories in response to JetBlue's call-out on YouTube (above), Facebook and the brand's other marketing channels.

The chosen customers highlight their favorite amenities or airline features, such as space, time, play, treat, leather seats, DirecTV, “Shut-Eye Service” on transcontinental flights, the Dunkin Donuts, and those ubiquitous free Terra Blues potato chips.Continue reading...

brand extensions

Subway To Begin Serving Breakfast

Posted by Sara Zucker on March 25, 2010 03:10 PM

Subway plans to launch a line of breakfast items for a new menu. Considering the success companies such as Dunkin Donuts and Starbucks have had in the breakfast food category, the seemingly ubiquitous sandwich franchise intends to boost sales and reach a new demographic of time-strapped consumers on their way to work.

According to Wallet Pop, customers at Subway's national locations can expect calorie-conscious choices like “egg whites, Black Forest ham and whole-wheat English muffins” as well as breakfast sandwiches with eggs from free-range chickens. “Subway's new animal welfare policy will help improve conditions for animals within its supply chain and throughout the nation," said the Humane Society of the United States' corporate outreach director, Matthew Prescott.Continue reading...

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