Posted by Dale Buss on September 27, 2013 09:33 AM
McDonald's draws praise for healthier-food initiative.
Barilla CEO apologizes for anti-gay comments.
BlackBerry loses nearly $1 billion in quarter as customers are urged to be cautious about company's future.
Allstate spreads "Mayhem" across social media.
Apple issues update for iOS 7 to fix lock-screen bug.
Bloomberg News shuffles management.
Chrysler fixes problem that had stalled output of new Jeep Cherokee.
Dove marketing execs take home 'Grand Brand Genius' award at Ad Week for viral 'Sketches' ad.
Dunkin' Donuts launches t-shirt design contest.
EA settles suit but pauses NCAA game over outcome.
Eight O'Clock Coffee launches TV spots after seven-year hiatus.Continue reading...
Posted by Dale Buss on June 12, 2013 10:47 AM
No doubt, Ford could stand to generate a little excitement these days.
It has done a great job of instilling the confidence of American consumers in its ability to field a highly competent and very competitive lineup of vehicles across every important segment, but the new F-150 pickup truck won’t come along until next year, and in the meantime the most buzz the brand can generate has to do with a newly redesigned—yet decidedly middle-of-the-road—Fusion mid-size sedan.
So hype for the 50th anniversary of the Mustang is coming along just in time. Not only that—Ford has come up with a perfect vehicle for an integrated marketing campaign that will keep the original pony car and its golden anniversary front and center right up through when the actual occasion is marked in early 2014.Continue reading...
Posted by Dale Buss on May 22, 2013 09:17 AM
ESPN begins hundreds of layoffs.
H&M says that some clothes were produced in collapsed factory in Cambodia.
Target misses earnings expectations and cuts outlook.
Cable networks are rebranding, and pay-TV brands aren't happy about it.
Dairy Queen to debut new ad campaign that promotes its burgers and fries.
Dodge enjoys star turn for its Challenger at premiere of Fast and Furious 6.
EA lawsuit over players' videogame-likeness issue threatens NCAA policies.
Facebook becoming less popular among teens, Pew study finds.
Ferrero backs off attack on World Nutella Day.
Fisker Automotive reportedly sees bid by boutique firm led by former GM exec Bob Lutz and Chinese supplier.Continue reading...
license to thrill
Posted by Mark J. Miller on May 8, 2013 12:32 PM
While the world's soccer fans have known for years where the top national teams would be headed for the 2022 World Cup, it's taken until now to nail down where their digital counterparts would be playing.
Electronic Arts and FIFA have signed a licensing extension that will continue a relationship that’s been in place for two decades. The new agreement has FIFA and EA paired up until the end of 2022, VentureBeat reports. The partnership has paid off handsomely for both brands: every week, about 65 million FIFA video game matches are played.
“Our relationship with EA Sports is of high importance to FIFA,” said Jérôme Valcke, FIFA Secretary General, in a release. “The FIFA videogames are a key experiential component in our work to communicate the FIFA brand and its values all over the world. This is highlighted by the 2.5 million football fans that have competed in this year’s FIFA Interactive World Cup, which is just one example of the power of our partnership with EA.”Continue reading...
Posted by Dale Buss on May 8, 2013 09:15 AM
SAP moves into cloud computing as brand projects $10B boost from banking software.
Coca-Cola plans to invest $2 billion in Florida orange groves.
Disney second quarter soars 32% on theme parks, ESPN ad sales as company withdraws trademark application for Dia de los Muertos.
Alibaba IPO anticipation grows on revenue surge.
American Airlines launches Klout-based promo.
AOL profits boosted by advertising.
AT&T presses case in lower bandwidth spectrum case.
Bitcoin startups begin to attract real cash.
Burger King makes bold move with delivery expansion.Continue reading...
games people play
Posted by Sheila Shayon on January 2, 2013 12:24 PM
For a brand whose logo is a dog, Zynga should have expected that putting down its PetVille social game would have raised howls of protest from some 60,000 daily active users (of more than one million registered users and 7.5 million likes) on Facebook.
Animal lovers and social gamers are mourning the loss of the game, along with ten other Zynga titles that blurred the lines between virtual and real-world games. Online reactions from players to the closure, as the San Franciso Chronicle notes, “expressed a particular emotional attachment to the game, and thus a greater sense of abandonment. Many saw their virtual pets as substitutes for companions they, for one reason or another, couldn't have in real life.”
Other Zynga Facebook games shuttered as part of the move include Mafia Wars 2, (the original Mafia Wars has survived due to its larger player/fan base) FishVille, Vampire Wars, Treasure Isle, Mafia Wars Shakedown, Indiana Jones Adventure World, ForestVille, Montopia, Mojitomo and World Scramble Challenge. The key factor is lack of sufficient manpower to keep them up and running — and, of course, the fact that these games weren't profitable.Continue reading...
Posted by Dale Buss on October 12, 2012 09:02 AM
AMC stages World Zombie Day to lobby Dish Network.
Audi contemplates minivan.
Best Buy plans to match online prices.
Bugatti goes social with its super-car brand.
Burger King seeks the next new big marketing idea.
Cadillac considers sports car.
Carrefour lifts recovery hopes.
Coca-Cola Hellenic, Greece's biggest company, quits the country.
Fila pursues Adidas market share.Continue reading...
Posted by Dale Buss on September 17, 2012 09:02 AM
Apple iPhone 5 sets pre-sale record, inspires queues outside stores.
Express Scripts members now can go back to Walgreens.
Ford becomes focus of talks with Canadian Auto Workers ahead of strike deadline at midnight.
Fox says Nicki Minaj and Keith Urban will join American Idol as judges.
GM is getting resistance from U.S. government over proposal for taxpayer exit from ownership.
HP emphasizes design in turnaround hopes.
Heineken makes over its bottle and enlists James Bond for global campaign.Continue reading...