US Eastern Seaboard braces for Hurricane Sandy, as NYSE (for first time since 9/11) and NASDAQ halt trading on Monday and thousands of flights are cancelled.

San Francisco Giants beat Detroit Tigers to win baseball's World Series.

GM tests magnesium to produce lighter cars.

NBC wins Premier League broadcast rights.

Toyota misfires with Chinese buyers.

Apple masters art of planned obsolescence, while Steve Jobs' yacht finally revealed.

EDF Energy in UK raising prices 10.8%.

IBM reports nanotube chip breakthrough.

McDonald's leans more on Dollar Menu.

News Corp. bids for Penguin books, owned by Pearson.

Univision to launch UVideos digital network spin-off.

Vodafone restructuring to result in "massive" job losses.

& British police arrest pop star Gary Glitter as more arrests are expected in Jimmy Savile scandal.

"Digital is one of the most crucial things for a modern brand manager to get right, so the pressure is on for (social media/digital strategist) Siobhan to explain her strategy. Twitter, Facebook, Mashable and even MySpace all have their part to play in creating the digital legacy for the Games."

BBC Two's Twenty Twelve comedy series (already a must-see) nails the overzealously social nature of the London 2012 Summer Olympics in the video above. All kidding aside, teams of social media strategists at the BBC and indeed around the world have been working almost as vigorously as the athletes, organizers and sponsors on how to make this the most interactive Olympic Games yet.

Since the previous Olympics in Beijing, tech advancements including Super Hi-Vision, live 3D TV and live broadcasting via smartphones have moved center-stage. Now the advent of social apps, social TV and social everything will be threaded through this Olympics, and — brace yourselves — all Olympics to come.Continue reading...

Among the Olympics sponsors celebrating the 365-day countdown to the start of the London 2012 summer games, Adidas taped this promo with rapper Snoop Dogg. The spot's description:

Snoop Dogg and Warren G joined British triple jumper Phillips Idowu in a 3 on 3 basketball match against GB basketballers in the Olympic borough of Greenwich, London, to mark the one year to go countdown to the London 2012 Olympic Games. Snoop Dogg is all in, Warren G is all in, Idowu is all in. London 2012, adidas is all in.

The London 2012 site is sponsoring a Twitter promotion today, inviting fans from around the world to "fill its stadium" with tweets. According to Marketing Week, 2012 sponsors running "one year to go" promotions in the UK include BP, Lloyds Bank, British Airways and Holiday Inn:Continue reading...

Apple releases iOS 4 and targeted ads as it starts collecting and sharing iPhone users' locations. Facebook also plans to add geolocation feature "soon."

Amazon cuts Kindle price as Barnes & Noble discounts Nook e-reader.

AT&T looks to repair image through customer care-based social networking.

BP CEO Tony Hayward is expected to visit Russia to shore up company's interests.

Coca-Cola, Heineken and Diageo support U.K. pub-rating website.

Foursquare teams up with C-SPAN for political education.Continue reading...