brand news
Posted by Dale Buss on May 23, 2013 09:15 AM

PepsiCo rethinks soda pricing strategy in the US.
Discovery plans to launch online video network.
Sergio Garcia catches serious heat from sponsors Adidas, TaylorMade after Woods "chicken" comment.
Borders customers are stuck with their gift cards, judge rules.
ESPN layoffs show network's vulnerability.
Equal sweetens its look.
Ford plans to exit manufacturing in Australia as it launches new marketing campaign for Europe.
GE weighs selling off large parts of financing arm.Continue reading...
More about: Brand News, PepsiCo, Discovery, Sergio Garcia, Adidas, Borders, ESPN, Equal, Ford, GE, H-P, McDonald's, Mike's Hard Lemonade, Neiman Marcus, Saks, Sony, Taco Bell, TaylorMade, Time, Twitter, Walmart, Yum! Brands
brand news
Posted by Dale Buss on May 22, 2013 09:17 AM

ESPN begins hundreds of layoffs.
H&M says that some clothes were produced in collapsed factory in Cambodia.
Target misses earnings expectations and cuts outlook.
Cable networks are rebranding, and pay-TV brands aren't happy about it.
Dairy Queen to debut new ad campaign that promotes its burgers and fries.
Dodge enjoys star turn for its Challenger at premiere of Fast and Furious 6.
EA lawsuit over players' videogame-likeness issue threatens NCAA policies.
Facebook becoming less popular among teens, Pew study finds.
Ferrero backs off attack on World Nutella Day.
Fisker Automotive reportedly sees bid by boutique firm led by former GM exec Bob Lutz and Chinese supplier.Continue reading...
More about: Brand News, ESPN, H&M, Target, Clearwire, Dairy Queen, Jamie Dimon, Dodge, Dodge Challenger, EA, Facebook, Fast and Furious 6, Ferrero, Fiat, Fisker Automotive, Ford, Halo, Hoover, JPMorgan, Bob Lutz, Sergio Marchionne, Microsoft, NCAA, Nespresso, Nestle, Nissan, Nutella, Oreck, Pandora, Renault, Ruth's Chris Steak House, Shang Xia, SkyWest, Sony, Steven Spielberg, Sprint Nextel, Verizon, Vodafone, Volkswagen
brand news
Posted by Dale Buss on May 16, 2013 09:20 AM

Walmart posts mixed results, expects "challenging" quarter; earnings report also discloses $73M expenses related to foreign bribery probes.
Microsoft to Google: We need APIs to fix YouTube app.
Abercrombie & Fitch signs Bangladesh safety agreement as deadline passes for Gap deal.
Apple defends brand (but not Steve Jobs) in US book price-fixing suit.
Boeing and GE hunt for engine defect in 777s.
Campbell Soup uses digital marketing to target Millennials.
Capri-Sun targeted by German ad watchdog for misleading marketing.
Cisco profit is boosted by services.Continue reading...
More about: Brand News, AB InBev, ABC, Abercrombie & Fitch, Apple, Bloomberg, Boeing, BP, Buick, Campbell, Capri-Sun, Cisco, Citi, Compuware, Covisint, Diageo, Dish Network, Disney, ESPN, Fiat, GE, Glencore Xstrata, GM, Google, Groupon, H&M, Honda, HSBC, IBM, JPMorgan, John Deere, Mall of America, Microsoft, NBC, NBCUniversal, Newsweek, Nissan, Olympics, Popeyes, Qantas, Sony, Sprint, Taco Bell, Twitter, USA Network, Walmart, Wells Fargo, YouTube, Warren Buffett, Tony Hayward
brand news
Posted by Dale Buss on May 14, 2013 09:26 AM

BMW is investing 3 billion euros in EVs and marketing.
AP execs outraged over government probe of phone records.
Sony is targeted for breakup by American investor.
Airbus aims to steal limelight from Boeing at upcoming Paris Air Show.
Amazon workers go on strike in Germany.
BNP Paribas eyes mobile and online banking.
Citibank says "no fees" means "never."
Coach approached Tory Burch about a deal.
Coca-Cola faces claim that Coke top-secret recipe has been found.Continue reading...
More about: Brand News, Airbus, Amazon, American Idol, AP, Audi, BNP Paribas, Boeing, Celebrity Apprentice, Citibank, Coach, Colgate, DC Comics, Duane Reade, ESPN, Ford, Fox, Google, Infiniti, JCPenney, Angelina Jolie, Maggiano's, McDonald's, NBC, Nissan, Nokia, Samsung, Sharp, Smart, Sony, Taco Bell, Target, Tory Burch, Twitter, Verizon Wireless, Volkswagen, Walgreens, Yum!
mobile brands
Posted by Mark J. Miller on May 10, 2013 02:40 PM

Ardent sports fans love having access to info as it happens. What’s the score right now? Who is winning the race? How many fouls have already been committed?
But answering questions like these along with watching videos of spectacular plays or events can use up a lot of a mobile user’s monthly data plan, but ESPN is apparently considering a way to help those poor sports-obsessed folks out.
The Wall Street Journal reports that, “ESPN is considering a plan to pay wireless carriers for the mobile content used by the sports channel's subscribers.” That way, any usage of ESPN mobile content wouldn’t count against a user’s monthly data plan. Such a deal isn’t imminent, but it has been discussed with at least one major carrier, the Journal notes.Continue reading...
More about: ESPN, Disney, Mobile, Mobile ESPN, Wireless, Verizon, AT&T, Sprint, T-Mobile, ESPN Mobile, Sub-Brands, MVNO, Sports, Entertainment, Super Bowl, Advertising, Mobile Advertising
brand news
Posted by Dale Buss on May 10, 2013 09:20 AM

YouTube launches paid channels after rumors swirled earlier this week about subscription partners.
ESPN may subsidize wireless-data plans.
JPMorgan Chase is sued by California over credit-card cases.
AT&T returns to chatty kids for Mother's Day ads.
Amazon is reportedly developing a smartphone with 3-D screen.
Caterpillar and union suspend talks.
Chrysler faces uphill climb for Jeep in China.
Costco now offers travel packages to members.
Dell may see rival bid by Carl Icahn group.
Delta sees new terminal as symbol of air-travel makeover.Continue reading...
More about: Brand News, YouTube, ESPN, JPMorgan Chase, AT&T, Amazon, Caterpillar, Chrysler, Costco, Dell, Delta, Facebook, Facebook Home, Fox Carl Icahn, J&J, Jaguar, Jeep, Macy's, McDonald's, Rupert Murdoch, National Geographic Channel, Panasonic, The Great Gatsby, Usher
brand news
Posted by Dale Buss on May 8, 2013 09:15 AM

SAP moves into cloud computing as brand projects $10B boost from banking software.
Coca-Cola plans to invest $2 billion in Florida orange groves.
Disney second quarter soars 32% on theme parks, ESPN ad sales as company withdraws trademark application for Dia de los Muertos.
Alibaba IPO anticipation grows on revenue surge.
American Airlines launches Klout-based promo.
AOL profits boosted by advertising.
AT&T presses case in lower bandwidth spectrum case.
Bitcoin startups begin to attract real cash.
Burger King makes bold move with delivery expansion.Continue reading...
More about: Brand News, Alibaba, American Airlines, AOL, Apple, AT&T, Bitcoin, Burger King, Cadillac, Chrysler, Coca-Cola, Coty, Diageo, Disney, EA, Einstein Noah, ESPN, Facebook, Fiat, FIFA, Foxconn, GE Capital, Google, Google Glass, iPhone, JCPenney, Klout, LeBron James, Manchester United, McDonald's, Microsoft, Nike, Nintendo, Nokia, Papa John's, Samsung, Santander, Sony, T-Mobile, Target, Tim Hortons, Toyota, True Value, Vaio, Walgreens, Walmart, Windows 8, Whole Foods Market, Yahoo
brand news
Posted by Dale Buss on April 30, 2013 09:15 AM

ESPN apologizes for comments by commentator after NBA player announces he's gay.
Honda recalls almost 46,000 Fits in North America.
Chrysler sees profit tumble on poorly executed product launches.
Alibaba and Sina form alliance of China online businesses.
Apple files for new technology that tells whether to text or call friends.
Asos prepares marketing drive to grow global brand.
BP reviews safety after oil leak in North Sea.
Best Buy sells Europe unit back to Carphone Warehouse.
BlackBerry CEO questions future of tablets (which brand doesn't have).Continue reading...
More about: Brand News, ESPN, Honda, Chrysler, Alibaba, Apple, Asos, BBDO, BP, Best Buy, BlackBerry, Boeing, Budweiser, Carphone Warehouse, Conde Nast, Datsun, Fab, Facebook, Gillette, Google, Google Glass, Grey H&M, Herbalife, Hostess, J.P. Morgan Chase, LG, Macy's, Madonna, Nissan, Nissan Altima, Pandora, Pfizer, Procter & Gamble, Sbarro, Siemens, Sina, Target, Twitter, Virgin, Wall Street Journal, Weather Channel, WWE, Wired, Yahoo