Posted by Mark J. Miller on November 12, 2013 01:33 PM
The Weather Channel has been a leader in the cable space when it comes to integrating new technologies and viewer engagement into broadcasts, and it's not stopping anytime soon. The network is embarking on a brand update that aims to improve the channel's core coverage as it continues to proliferate its programming.
Along with its new tagline, "It's Amazing Out There" (or #itsamazingoutthere on social), the channel now features a new set and look, and most important of all, weather information 24/7 on the screen—no matter what kind of programming is playing.
“Weather can be a joyful or terrifying experience at any given moment,” said Scot Safon, EVO and CMO for The Weather Channel. "'It’s Amazing Out There' celebrates and honors how weather shapes our world in both wonderful and dramatic ways. We hope this brand message inspires viewers to explore, investigate, and appreciate the experience of weather in all of its many forms."Continue reading...
Posted by Dale Buss on October 10, 2013 09:22 AM
JCPenney undoes more of Ron Johnson's handiwork with logo revamp.
KFC preps quality-assurance campaign in China.
H&M, Gap back in the spotlight after another Bangladesh factory fire kills several workers.
A&E Networks pitches original programming.
Aereo Android app will debut Oct. 22.
Alcatel-Lucent must revise job-cut plans in France.
Apple reportedly slashes iPhone 5c production.
AT&T and GE partner for wireless global network.
BlackBerry warms to breakup exit strategy as brand expands office closures.
Chevrolet revs up major ad push for Malibu.Continue reading...
Posted by Dale Buss on October 7, 2013 09:22 AM
Fiat loses momentum in US comeback.
BlackBerry discusses bids with big-name strategic buyers that would dismember brand.
Macy's rethinks web plans in China.
Allstate outflanks online rivals.
Boston Market offers promotion related to idled government workers.
Burger King sees perception gains after "Satisfries" launch.
C-Span finds interest amid government shutdown.
Chevrolet will limit supplies of new Corvette at first.
Cracker Barrel and Kraft settle trademark differences.
ESPN drops International X Games.
Frito-Lay introduces glow-in-the-dark Halloween packages.
GM prods dealers to sell cars online.
Hershey plans plant in Malaysia.Continue reading...
Posted by Mark J. Miller on September 23, 2013 03:44 PM
ESPN often calls itself the Worldwide Leader in Sports, and there is no doubt that it is. Its market dominance is unquestioned.
However, in recent months, a few big brands have appeared on the scene ready to make some inroads into ESPN’s longtime rule. NBC has collected its sports content under one roof and scored a big victory when it began airing English Premier League games this season. Fox Sports 1 launched in August and is happy with its progress. “I don’t know how much better it could be going,” Michael Mulvihill, senior vice president, Programming & Research told TheWrap. “We’re very pleased.”
With that in mind, the Disney-owned ESPN is launching a new ad campaign for its flagship program, SportsCenter, that will remind all sports fans who’s boss. The spots will feature fans and pro athletes such as Bubba Watson, Maria Sharapova, RG III, Patrick Kane, and Clayton Kershaw, Deadspin reports, singing the SportsCenter theme song while they go about their lives. According to the Wall Street Journal, this is the first time in about a decade that the sports juggernaut is actually paying to advertise its products on other networks, including DirecTV and Comedy Central.Continue reading...
Posted by Dale Buss on September 23, 2013 09:25 AM
Tesco launches own-brand tablet, Hudl.
Apple sells nine million new iPhones on first weekend, and is named the UK's coolest brand.
Netflix picks up first Emmy.
American Airlines, US Airways extend merger termination date in light of upcoming trial.
BlackBerry explores taking company private and bets future business on services as it haults BBM roll out for iOS and Android.
Bruegger's and Caribou co-brand in growth effort.
Chanel named coolest fashion brand by UK survey.
Darden Restaurant Group makes job cuts.
ESPN launches new ad campaign for SportsCenter.
Fiat plans to buy GM share of their diesel joint venture.Continue reading...
Posted by Sheila Shayon on September 10, 2013 10:41 AM
Dunkin’ Donuts made history last night during Monday Night Football’s pregame show on ESPN, running the first ever television ad made completely from Vine videos.
Four Vine videos will run during ESPN's Monday Night Countdown throughout the 16-game season on the network's "billboard" ad unit, a full-screen, five-second spot that airs between segments on the network. Monday's Vine featured an animated latte that flips a coin to show the start of a football game.
“We think a billboard using Vine is dramatically more engaging than a standard billboard with a corporate logo on it,” Scott Hudler, VP of global consumer engagement at Dunkin’ Brands, told Adweek. “Everyone is multitasking while watching TV with their phone, tablet or laptop. A lot of times, the content on their mobile device is not related to their TV shows. We want to make sure we’re supporting our TV investment with social media that’s [relevant]. It’s our job to make sure that it’s tied together to drive consumer engagement.”Continue reading...
Posted by Dale Buss on September 5, 2013 09:26 AM
JCPenney reportedly shelves Martha Stewart deal.
Samsung unveils Galaxy Gear smartwatch as Qualcomm also enters smartwatch fray.
McDonald's tests higher-priced dollar menu.
Anheuser-Busch InBev partners with University of Illinois for big data edge.
Balenciaga sues former creative director for defaming brand.
BlackBerry seeks buyer by November.
Campbell will launch soup K-Cups next year.
Chobani recalls "fizzy" Greek-yogurt cups.
Covergirl joins NFL's pitch to female fans.
Dunkin' Donuts taps Eli Manning to promote app.
El Chico expands rebranding program.
GoDaddy steps away from jiggle marketing.Continue reading...
Posted by Dale Buss on August 30, 2013 08:02 PM
Sure, there's the Michigan-Notre Dame game on Sept. 7 and plenty of other rivalries duking it out on the football field this season, but another major tilt will be going on this season as well: Nissan vs. Hyundai.
Both brands are staking claims to having a disproportionate presence in marketing around college football this year, and it marks the third season of major emphasis for both Hyundai and Nissan. Nissan continues to focus on its marketing partnership with the Heisman Trophy while Hyundai's embrace of the game is more general.
"Our goal has been to position Nissan as the premier partner of the Heisman Trophy and also owning the space in college football," Vinay Shahani, director of marketing communications and media for Nissan USA, told brandchannel. In the past, Nissan has been "the biggest advertiser on ESPN for college football."Continue reading...