Posted by Dale Buss on December 6, 2013 09:14 AM
Sears files to spin off Lands' End as company's struggles disenchant investors.
Nike features Man-U's Wayne Rooney in ads for new soccer ball as spokesman LeBron James hinders efforts to market his own new shoe.
Spotify introduces free mobile music service.
Dell offers employee buyouts to cut costs.
Electronic Arts refocuses to fix Battlefield bugs.
Ford pulls off lavish global launch of new Mustang and promises a convertible too, while company scion says CEO Alan Mulally isn't leaving next year.
GM may pull production out of Australia soon.
Hershey introduces Jolly Rancher in India.
Honda uses dealer cash incentives to push for better December than last year.
JCPenney discloses SEC peek into its finances.
Jaguar Land Rover plans Brazil output beginning in 2016.
NBC surveys feedback on The Sound of Music live telecast that featured tight integration with Walmart ads.
Nestle continues streamlining with sale of 10-percent stake in Givaudan flavor house.
Nissan crafts promotional car-design experience based on digital goggles.
Quiznos slows into a financial crisis.
Tesla dodges bullet aimed at its plan to sell in Ohio.
Unilever plans to cut SKUs by up to 30 percent and slash marketing headcount by 12 percent.
Posted by Mark J. Miller on May 22, 2013 02:49 PM
The nanosecond a so-called student athlete in college takes money of any kind related to his or her sport, they are suddenly considered professionals and cannot play in college anymore, so says the NCAA, who laid out the rules that lets the organization instead profit from things such as jersey sales with player names.
The NCAA’s coffers have also been lined by its relationship with Electronic Arts, which has been making video games based on college teams and athletes for years. However, a few former players aren't happy about being duped out of revenues from those sales, and one of them, former Rutgers University quarterback Ryan Hart, has now made some legal headway.
The Wall Street Journal reports that the US Court of Appeals for the Third Circuit in Philadelphia on Tuesday ruled that Hart can try to cash in on some of the money EA made from the 2004, 2005 and 2006 versions of its college football game. The 2-1 decision overturned a decision by a lower court that said that it was OK for EA to use Hart’s likeness without him getting any kind of royalties due to First Amendment rights.Continue reading...
Posted by Dale Buss on May 7, 2013 09:15 AM
Adobe abandons boxed software for the cloud.
Samsung keeps hammering Apple in new ad strategy for Galaxy S4.
Tim Tebow tops Forbes' new list of most influential athletes.
Acer plans to launch windows tablet in June.
Aereo asks judge to prevent new lawsuits by CBS.
Audi considers building plant in Brazil but seeks clarity from government.
Disney plans new Star Wars games through Electronic Arts.
Estee Lauder sets sights on big September fragrance launch.
Facebook made the Fortune 500 list for the first time.Continue reading...
games people play
Posted by Sheila Shayon on January 2, 2013 12:24 PM
For a brand whose logo is a dog, Zynga should have expected that putting down its PetVille social game would have raised howls of protest from some 60,000 daily active users (of more than one million registered users and 7.5 million likes) on Facebook.
Animal lovers and social gamers are mourning the loss of the game, along with ten other Zynga titles that blurred the lines between virtual and real-world games. Online reactions from players to the closure, as the San Franciso Chronicle notes, “expressed a particular emotional attachment to the game, and thus a greater sense of abandonment. Many saw their virtual pets as substitutes for companions they, for one reason or another, couldn't have in real life.”
Other Zynga Facebook games shuttered as part of the move include Mafia Wars 2, (the original Mafia Wars has survived due to its larger player/fan base) FishVille, Vampire Wars, Treasure Isle, Mafia Wars Shakedown, Indiana Jones Adventure World, ForestVille, Montopia, Mojitomo and World Scramble Challenge. The key factor is lack of sufficient manpower to keep them up and running — and, of course, the fact that these games weren't profitable.Continue reading...
games people play
Posted by Nicole Briggs on March 30, 2012 04:31 PM
As you tune into the March Madness games, what do you think your favorite college athletics should receive for their hard work on the court, their image, and likeness? As you mull over that question, consider this case.
In the fall of 2011, former Boston Celtic and University of San Francisco athlete, Bill Russell, who led University of San Francisco to the NCAA championship in 1955 and 1956, joined forces with former UCLA basketball star Ed O’Bannon on the behalf of other former NCAA players to sue Electronic Arts and the NCAA, as covered by Bloomberg News.
The former college basketball stars accused the NCAA and Electronic Arts for “violating federal antitrust law by unlawfully foreclosing former Division I men’s basketball and football players from receiving any compensation related to the commercial use of their images and likeness,” stated Jon King, an attorney for the former players, to Bloomberg.Continue reading...
games people play
Posted by Sheila Shayon on December 16, 2011 03:11 PM
“The virtual cow is the new cash cow of Wall Street,” writes the New York Times of Zynga's blockbuster IPO today.
Even as its first-day performance is closely watched, Zynga's public debut is being seen as a coming of age for the gaming industry; the largest tech IPO since Google in 2004 and the biggest in gaming history, and an exoneration of sorts for CEO Mark Pincus, who persisted in his vision of the ‘freemium’ model (free basic play with incentives to pay for upgrades) despite derision from investors and critics of his company’s relentlessly hard-driving corporate culture.
Founded in 2007, Zynga now has 230 million monthly active users on Facebook and is a lead player in an explosive virtual goods market worth $9 billion last year.
“Zynga embodies a confluence of trends in the gaming industry. Its whimsical games cater to casual users, who may not own a console like a PlayStation 3. Its games, which are available on Facebook and mobile devices, also use social networks to allow players to share activity with their friends,” summarizes the Times.Continue reading...
Posted by Dale Buss on November 9, 2011 08:55 AM
AOL, Microsoft and Yahoo forge advertising partnership.
Activision and Electronic Arts let bullets fly in video-game holiday-sales war.
Anheuser-Busch gets label approval for higher-alcohol version of Bud Light.
Barnes & Noble has sought U.S. antitrust probe of Microsoft over e-readers.
Facebook sees recommendations on advertisers' use of "like" by Better Business Bureau.
General Motors reports strong but lower profits.
HSBC raises U.S. bad-loan provisions.
Landry's acquires McCormick & Schmick's Seafood Restaurants. Continue reading...
Posted by Mark J. Miller on October 6, 2011 10:06 AM
Want to “enhance nerve function and improve balance and flexibility”? Florida-based Energy Armor’s wristbands, which contain “negative ions infused with harvested volcanic ash” could be just the thing for you.
However, you may have to wait for your wristband for a bit. Because it has as an EA logo on it that the folks over at big-bucks video-game maker Electronic Arts think looks a little too much like their own logo.
And so Electronic Arts has filed suit against Energy Armor, according to the Gamasutra blog.
Part of the problem, the complaint points out, is that “Energy Armor advertises its health and fitness products by associating them with sports and professional athletes, ‘which is similar to how Electronic Arts advertises and markets its EA Sports products.’”Continue reading...