Posted by Shirley Brady on September 7, 2012 08:55 AM
Apple seeks to create web radio Pandora rival as TV talks bog down with content companies.
Beyonce-backed House of Dereon fashion label sags.
Bobbi Brown Cosmetics reveals Katie Holmes campaign.
Cablevision refreshes Optimum brand.
Elizabeth Arden launches Nicki Minaj's perfume debut, Pink Friday.
Emporio Armani becomes first brand to partner with Spotify.
Fashion's Night Out brings out global fashionistas.
Ford expands offerings for Europe.
Grand Marnier launches experiential rooftop bubble bar in London.
IHOP partners with PepsiCo's Quaker Oats brand.Continue reading...
Posted by Shirley Brady on June 13, 2012 06:14 PM
Lance Armstrong denies new doping charges that could strip him of seven Tour de France titles.
Facebook prepares to launch real-time bidding for ads.
Skype starts interrupting video chats with advertising.
AIG is ready to use its own name again.
Barnes & Noble CEO reportedly settles shareholder lawsuit for $29 million.
Duran Duran announce first digital premiere on Facebook.
Elizabeth Arden acquires rights to Justin Bieber and Nicky Minaj fragrances.Continue reading...
Posted by Shirley Brady on January 31, 2012 05:05 PM
Lynx is promoting Lynx Attract, its first fragrance for men and women, in the UK with an action-packed new commercial and a Twitter hashtag, #UnleashTheChaos.
The Unilever-owned brand, which launched in France as Axe in 1983, launched its fallen angels campaign for Lynx Excite a year ago in the UK. It's also known as Axe in the US, where Unilever is promoting its version of the unisex fragrance, called Axe Anarchy, with an interactive comic book and a US version of this commercial.
Curve, a Liz Claiborne-produced fragrance distributed by Elizabeth Arden, is also promoting Curve Appeal, its unisex fragrance, in a new campaign featuring reality TV star Audrina Partridge and actor Kevin Zegers.Continue reading...
Posted by Shirley Brady on June 18, 2010 08:00 AM
Universal opens its new Harry Potter attraction in Orlando today.
Airbus A380, the world's biggest aircraft, is a hot ticket for Air France, Emirates, Singapore Airlines, Qantas and other airlines.
BP CEO Tony Hayward's performance on the hot seat yesterday drew mixed reviews at home in the U.K. as Moody's cuts its rating again.
Marlboro's color-coded cigarette packs investigated by FDA.Continue reading...
Posted by Shirley Brady on May 10, 2010 08:30 AM
Carlsberg's new World Cup spot (above) features soccer legends.
BMW prototype sparks bomb scare in Manhattan as global sales increase.
Borders unveils Kobo e-reader.
Smirnoff tops power 100 ranking of alcohol brands.
Uniqlo dubbed New York's "hippest retailer."
IBM acquires Cast Iron systems for cloud capabilities.
JetBlue unveils new "digital brand experience" campaign.Continue reading...
Posted by Sara Zucker on March 25, 2010 07:14 AM
Fox Mobile Group is selling television-for-phones subscriptions. [LA Times]
Avoiding bankruptcy, Blockbuster will attempt to do the same. [NY Times]
Tanning bed companies may be negatively impacted by a new tax. [CNN Money]
Go Daddy will no longer supply certain domains to Chinese consumers. [WSJ]
Subway sandwich chains are set to launch a new menu of breakfast items. [Wallet Pop]
Starbucks investors are excited about their additional 10 cents. [NY Times]Continue reading...