Amazon has just entered the flash sales market with MyHabit, a members-only (but free to sign up) fashion destination offering up to 60% discounts on designer brands.

Featured sale items are posted at noon ET daily from high-end fashion labels including Doo.Ri, Elizabeth and James (one of the labels designed by the Olsen sisters, who are also exploring e-commerce with StyleMint), Halston and Vera Wang.

Competing with other portals' fashion-forward sales channels, along with celeb-heavy direct-to-consumer e-commerce fashion sites, MyHabit isn't just targeting women, although that's who will likely do most of the shopping.Continue reading...

The CFDA-nominated actors-turned-designers Mark-Kate and Ashley Olsen could easily retire with their billion-dollar empire and the four fashion labels they're now running, from The Row on the luxe end to mid-range Elizabeth and James and Olsenboye for jcpenney.

Their latest fashion venture is a pure digital play: StyleMint.com, an e-commerce, personalized shopping venture that's subscription-based ($29.99 monthly) and designed to lure fans of their brands and personal style with a launch collection of eight t-shirts not available anywhere else.

It doesn't go live until July, so the website is deliberately obtuse: cloaked in black, giving off an air of exclusivity, and commanding with all the imperiousness of Anna Wintour: “Membership is limited. Get on the list now.”Continue reading...

If you’ve finally crawled out of the unfashionable rock you’ve been living under, you should know that mini moguls/actresses/now-designers Mary-Kate and Ashley Olsen have created a line of sunglasses to accompany The Row, a collection that's fast gaining popularity with all sorts of sets.

The four-piece compilation of eyewear was designed with the help of Linda Farrow, and includes a range of styles from one with tortoise shell upper rims to those infamous Olsen bug-eye shades. Note that Farrow does sunglasses for labels like Bernard Willhelm, Dries Van Noten, and Jeremy Scott.Continue reading...