Posted by Sara Zucker on December 10, 2009 11:37 AM
Brands hate scandals, so it comes as no surprise that many are distancing themselves from Tiger Woods.
Gatorade's move to discontinue its line of Tiger Focus beverages is intriguing because the brand had been quietly planning to drop the line long before the golf phenom's recent affairs became printed on every tabloid.
In fact, before Woods crashed his Cadillac Escalade (Irony Alert: Tiger represents Buick, but hasn't been seen in a TV advertisement since late-November) Beverage Digest published a report stating the product line was scheduled for termination. Editor John Sicher explains:Continue reading...
Posted by Abe Sauer on November 5, 2009 09:46 AM
Another day, another dig at Hummer, the white hot epicenter of scorn from New York to Beijing. But environmentalists might want to check themselves: they may not have Hummer to kick around for much longer. And then what?
Brands are, of course, a set of attributes agreed upon by brand owner and consumers. And no brand may have suffered worse from the latter part of that arrangement than Hummer, the unthinking environmentalist's go-to brand shorthand for bad autoing. The brand is so synonymous with a lack of concern about the environment that it is assumed Hummer owners, while claiming they are attracted by the “American exceptionalism, rugged individualism, love of the frontier, community and freedom" characteristics of the brand, really just revel in the image of sticking it in Mother Nature's ear. Radical activist group Earth Liberation Front even set one Hummer dealership on fire several years ago.
But then there are facts.Continue reading...
Posted by Peter Feld on October 6, 2009 12:23 PM
Thanks to Woody Harrelson, star of last weekend's US top-grossing Zombieland, the world now knows vegan Twinkies. His new film's plot revolves around the spongy cakes, which he spends munching as he looks for the last Twinkie on earth. As Michelle Boisson reports:
While Twinkie, by far, receives the most prominent brandcameo in the film—being totally integrated in the plot—in reality, Harrelson couldn’t eat the Hostess brand. Being a raw vegan, he had to have special Twinkie-like cakes made for him.
Zombieland may be a dangerous place, but it's also a brand fiesta. Many products make appearances in the comedy-horror film, ranging from the AK-47 to Cadillac Escalade, and from Animal Crackers to Purell. (See the brandcameo page for brandchannel's complete reference list of product placements in this and other top-grossing films.)
One well-known social media site also shows up, though it most likely didn't pay for the mention. According to Jesse Eisenberg's character Columbus, the best thing about Zombieland is: “No more Facebook status updates.”