start your engines
Posted by Barry Silverstein on November 11, 2009 05:47 PM
Nissan's Infiniti division is taking a novel route with Essence, a concept car the company unveiled at the Geneva auto show last March. Convention has it that automakers cart their concept cars from one auto show to the next and then, someday, the concept gets molded into something they can sell to the public.
The Essence road trip is considerably different, reports The New York Times. The sleek, stylish car has been showing up at exclusive hotels and upscale shopping malls in Atlanta, Miami, and New York. The Essence also appeared at the Pebble Beach Concours d'Elegance, an exclusive annual charity event, displaying exceptional autos on the eighteenth fairway of the Pebble Beach Golf Links.
What's more, the Essence is being shown with a set of matching luggage that fits in the trunk, courtesy of marketing partner Louis Vuitton. Clearly, Infiniti wants to bypass industry insiders and take this concept directly to the right audience.Continue reading...
Posted by Stephanie Startz on November 11, 2009 07:13 AM
Barclays is on track to report record profits. [Guardian]
Renault boasts it will produce a cheaper car than the Tata Nano. [FT]
Infiniti's Essence debuts at Geneva auto show, then tours malls and hotels in the US. [NY Times]
Audi, BMW and Mercedes sales gain due to BRIC countries. [WSJ]
Visa launches worldwide campaign in run-up to Olympics. [BrandWeek]
Starbucks attributes 52-week high to "strength of the brand." [CNBC]
Google newest iteration, Caffeine, will go live soon. [Telegraph]
Novartis will spend $200 million on campaign for OTC heartburn drug Prevacid. [WSJ]
(More headlines: Tesco loyalty, Marriott boutique chain.)Continue reading...