Posted by Sheila Shayon on November 20, 2013 11:33 AM
The B Corp, or “For Benefit” corporation, is redefining fiduciary responsibility, governance, ownership and stakeholder relationships in light of an equal increase in stewardship and sustainability obligations by businesses, government and consumers.
“It's not just retailers that take notice of B Corp certification. It can also be a game changer for consumers and investors. Over the past five years, B Lab said small businesses with B Corp certification have had a 30 percent higher survival rate than U.S. small businesses as a whole," Hartford Business noted.
While green products are increasingly available, telling the difference between "eco-friendly" companies and those with a real commitment to sustainable practices has become much easier thanks to B Corp certification, a business badge for companies with a proven track record on sustainability, community, transparency and fair employee treatment.
Companies looking for certification must complete an assessment of their current practices, gather documentation and go through an audit with a B Lab consultant, and pay fees anywhere from $500 to $25,000 depending on size. But the payoff is more than worth the trouble.Continue reading...
Posted by Sheila Shayon on October 23, 2013 03:32 PM
eBay is cleaning up its act and making the site a more personal space to shop with new features focused on curation of collections, and lending a more personal feel with user profiles and seller "storefronts."
Borrowing from Etsy and Pinterest, users can now create product boards attached to eBay listings to follow those with like-minded tastes.
"We've got 500 million active listings at any given time. It's an amazing amount of inventory, but the fact is you've got to find the stuff you want," Richelle Parham, eBay CMO, told Advertising Age. "What's phenomenal about eBay is we make those moments of inspiration instantly shoppable."
A campaign geared toward informing consumers about the new features through online videos features curators including blogger Joy Cho.Continue reading...
Posted by Sheila Shayon on June 26, 2013 06:50 PM
In a classic bait and switch, Square, the mobile payments company known for its quarter-sized credit-card reader, is taking its business online in a direct challenge to PayPal, which is moving more of its services offline into brick-and-mortar retailers.
After dominating the mobile card reader market, including a hefty deal with Starbucks locations, Square is turning its attention to e-commerce with its new Square Market, which enables merchants to list their products on a website where Square will handle payment processing and deliver cheaper point-of-sale credit card payments (2.75 percent per transaction) by replacing equipment with a smartphone or tablet computer.
"There's a blurring of the lines between offline and online commerce," Square's chief executive, Jack Dorsey, told the Wall Street Journal. "This is the next obvious step for us,” he said, while PayPal's VP lobal product Hill Ferguson commented, "We feel good about our position. When you're successful at something, others try to follow you.”Continue reading...
Posted by Sheila Shayon on April 22, 2013 03:41 PM
Back in 1994, when Amazon was just a book seller, online sales tax was a thought as far away as standard same-day delivery. But today, the biggest online retailer and its constituents—eBay, Etsy, Walmart—are keeping states from collecting billions of dollars in tax revenue, and they aren't too happy about it.
According to the National Retail Federation, 45 states lose a combined estimated $24 billion annually from unreported internet purchases. In turn, the Marketplace Fairness Act—legislation that would force online merchants to collect sales tax for America's approximately 9,600 state and local taxing authorities—was recently approved by the US Senate. While e-commerce giants like Amazon and Walmart support the bill, others like eBay, which have large communities of sellers, are fighting back against the mandate.
eBay CEO John Donahoe is reportedly sending emails to the site's 40 million users asking them to email Congress and let them know that the Marketplace Fairness Act is actually unfair to online small business owners, and places an inordinate amount of burden on sellers, who should be exempt.Continue reading...
Posted by Dale Buss on December 20, 2012 08:55 AM
NYSE Euronext is in merger talks with the IntercontinentalExchange. (Update: Sold!)
Foursquare starts using Facebook data for recommendations.
General Mills announces more than 100 new products for 2013.
Amazon's Jeff Bezos among retail leaders honored by NRF.
Apple feels heat in Brazil over iPhone brand and sees "pinch to zoom" patent rejected.
Barack Obama pledges to take action on gun control.
Best Buy digital chief resigns.
Darden takes new tack to spur U.S. restraurant brands.
Deutsche Bank image remake suffers.
Disney raises bar on customer experience with new Fantasy Land.
eBay stops advertising inside mobile apps.Continue reading...
Posted by Mark J. Miller on August 30, 2012 05:19 PM
You think only your friends are checking out your social-media postings? Think again. Checking out what the hoi polloi is putting up on social-media sites is a window into what the American culture is thinking a feeling. That’s a goldmine for the thinking person’s marketer.
One of those marketers apparently works at Amazon.com Inc.’s Zappos. The site, known for its shoe sales, has partnered with Pinterest to create a new site called PinPointing that will suggest Zappos products to consumers based on their Pinterest posts.Continue reading...
Posted by Sheila Shayon on August 27, 2012 10:05 AM
Bubble, bubble, toil and trouble no more on eBay after August 30th.
Sales of all potions, psychic readings, voodoo dolls and “powerful money and wealth” spells will no longer be sold by eBay.com, the online auction and shopping website founded in 1995, one of the most noted success stories of the original dot-com era and a multi-billion dollar global business.
Gone, gone, gone will be a “magical demon destroyer potion” ($51), “Windfall Money Riches Fortune Gambling Good Luck Spell” ($8.99), a “djinn genie potion” ($14.97), “powerful spell of vampire transformation” ($15.68), and the “powerful female succubus lover spell” ($24.99).
Any attempts (no matter their sphere of origin or personage) to sell items of this nature will be blocked, and by September 1, eBay.com will return to selling flatware, toys, garden supplies, and the other pedestrian paraphernalia of this planet. Continue reading...
Posted by Dale Buss on May 10, 2012 09:03 AM
A&P to make CEO its spokesman in new marketing campaign.
Bed Bath & Beyond sees novelty in buying Cost Plus.
Brad Pitt is the new face of Chanel No. 5.
Burger King spurs sales with turnaround efforts.
Cadillac to debut instrument console that functions like an iPad.
Cisco sees grim outlook for tech sector.
Coca-Cola redefines its marketing around Super Bowl, and signs Danica Patrick as ambassador.Continue reading...