Old Spice Man is back — this time, it's Terry Crews — in a trio of commercials directed by comic writers Tim Heideker and Eric Wareheim from Tim and Eric Awesome Show, Great Job! 

Crews video-bombs other P&G brand spots: for Charmin, Bounce and, for fun, a vending machine full of snacks.Continue reading...

Charlie Sheen attracts 500 new followers per second as he gets ready to bring the crazy to Twitter. Update: he tweeted! And uploaded a twitpic in his first tweet, no less. No word on how Naked Juice and Broguiere's Farm Fresh Dairy chocolate milk feel about being Sheen's "choose your vice" stand-ins.

In other celebranding news:

Bono swoops in to address Spider-Man on Broadway woes.

Bristol Palin is writing a book.

Christina Hendricks pitches Vivienne Westwood.

Emma Watson used as lure for Facebook "clickjacking" scam.Continue reading...