Posted by Brandchannel Staff on November 11, 2013 05:12 PM
Brandchannel is a proud media sponsor of Sustainable Brands London 2013, taking place Nov. 18-19. The following is a guest post from Paula Oliveira, director of brand valuation and analytics for Interbrand London, who will once again be participating in the conference. Follow her on Twitter at @PaulaOliveiraBV and follow the conversations at #SBLondon
This time next week, brand leaders will once again convene at Sustainable Brands London to discuss, debate, analyze and leverage the role of brands in creating a better future for all. Guided by the insights of MC Jo Confino, editorial director of The Guardian's Sustainable Business channel, the program this year will have a great focus on sustainable innovation.
As noted in our white paper on sustainable innovation, we here at Interbrand firmly believe that sustainability should not be an add-on to business strategy. Rather, it should be part of it, so embedded in the way you do business that you cannot separate one from the other. We've also learned that consumers will not buy your products or services "just" because they are sustainable. Products and services exist to address a need, and if the table stakes are not there, consumers might like you for your values, but they will not spend their money with you.Continue reading...
Posted by Mark J. Miller on August 12, 2013 01:43 PM
For years, Live Nation Entertainment's Ticketmaster has been doing everything it can to stave off ticket scalpers and resellers, keeping its premium ticket marketplace top-of-mind for eager event goers. However, despite its best efforts, scalpers still remain, and ticket resellers, like eBay's StubHub, are thriving.
Tired of pushing against the $4 billion resale industry, Ticketmaster has decided to join the ranks instead, debuting its TM+ service for a handful of test events, according to the Wall Street Journal.
The service, which is being tested on a Black Sabbath concert outside Chicago this month, gives ticket seekers two options: seating charts feature prices for unsold tickets, as well as prices for those that consumers are trying to resell.Continue reading...
Posted by Barry Silverstein on June 19, 2013 12:06 PM
Procter and Gamble is a gargantuan global force in branding, with such names as Bounty, Cover Girl, Dawn, Gillette, Pampers, Scope and Tide in its brand portfolio. So why not take over the biggest media city in the world?
In what P&G calls "the largest consumer event in the company's 175 year history," New York City is being blitzed on June 19 with 25 P&G brands as part of "The Everyday Effect," a new campaign. Throughout the city, P&G will distribute more than 40,000 products at strategically timed moments. The company will offer free Scope mouthwash samples to coffee drinkers, Febreze car vent clips to taxi drivers, and Iams dog treats to people walking their dogs.Continue reading...
social media watch
Posted by Sheila Shayon on February 19, 2013 12:32 PM
Social Media Week 2013 (SMW13), sponsored by Nokia for the third year, runs this week through Friday, with more than 500 events in 10 cities worldwide including debuts in Copenhagen and Lagos, a return to Milan and participation in seven other veteran cities.
“Social Media Week’s global theme to ‘explore openness in a connected and collaborative world’ is fully aligned with Nokia’s mission of connecting people through innovative products and services and encouraging the open sharing of knowledge to learn what others are thinking and doing,” said Craig Hepburn, Global Director of Digital & Social Media at Nokia.
In the past, Nokia has powered secret rooms and silent dance parties, conducted social experiments like Can Man Survive on Social Media Alone, forged bridges between social media and sports with NokiaxBurton and tackled fashion with SMW Fashion Days.Continue reading...
Posted by Sheila Shayon on September 18, 2012 02:43 PM
Remember Google's Agile Creativity Pitch to agencies? It's now amping up its own digital creativity to attract ad agencies to come and play in its Creative Sandbox, an "open platform to surface and celebrate" inspiring new campaigns and digital creative.
The name is no doubt familiar to digital types, as Creative Sandbox was the banner under which Google hosted events, dating back to San Francisco, Chicago in 2008, and more recently popping up as events to inspire creatives in Cannes, New York, London and Shanghai.
Now the party is moving online with the launch of a virtual gallery to share and showcase new creative work .Continue reading...
Posted by Shirley Brady on January 24, 2012 11:50 AM
Tropicana UK's new TV commercial, "Awake to Alive," shows how the world wakes up to a brighter morning with Tropicana. The PepsiCo-owned brand, the top-selling juice in the UK, is also giving away 1,000 litre cartons of Tropicana on its Facebook page — and used the ad as the inspiration for an eye-opening event: an artificial sunrise in London's Trafalgar Square on January 23rd. Watch below.Continue reading...
Posted by Mark J. Miller on January 9, 2012 11:49 AM
With 1.3 billion residents, China is the place every marketer hopes to conquer. Even if a product can get a percentage of that market, they are golden.
Last week we noted how Chinese surfing brands were taking market share from their neighboring action sports brands in Australia. Now, Western brands are chilled to hang ten in China. The mainland isn’t exactly known as a surfing hotbed (yet), but that isn’t stopping the International Surfing Association from trying to rope in some dollars from China.
This past weekend marked the start of the four-day China Cup sponsored by the ISA and Womei Media along with Quiksilver, according to the festival’s website. The idea of the Hainan Wanning Riyue Bay International Surfing Festival, which features back-to-back surf contests, a food festival, and live music, is to “blend surfing with elements of Chinese culture,” according to the site.Continue reading...
are you experienced?
Posted by Mark J. Miller on January 5, 2012 03:30 PM
You want to go check out some serious water polo at the Olympic Games this summer in London but don’t feel like ponying up a boatload of cash to make it happen? Well, you just might have the opportunity.
United Continental Holdings has announced that it will let its loyalty-program members use their points to bid on events and experiences, such as tickets to attend the London 2012 Games, entry to concerts, and other hot tickets, according to the Chicago Tribune.
The new auction site, Mileage Plus Headliners, sets minimum bids for experiences, with a ski trip to California’s Mammoth Mountain that includes a private guide starts at 27,000 miles while four tickets to see the Chicago Orchestra starts at just 5,000 miles. Other experiences to bid on include “an opportunity to train like a pilot in United's flight simulator in Denver” and the possibility of being one of the first travelers on the Boeing Dreamliner when United gets delivery of that plane.Continue reading...