sports in the spotlight
Posted by Mark J. Miller on December 6, 2013 11:28 AM
Soccer fever is running high across the globe as FIFA officials gather in Brazil today to draw names from a series of pots to decide what teams will face eachother in the first round of next summer’s World Cup.
The 32 teams that have earned a berth will not only find out how skilled their opponents are but also discover the schedule and locations of their first-round games. As the New York Times points out, Brazil could fit the four countries that have hosted the last three World Cups—South Africa, Japan, South Korea, and Germany—inside its borders, which means that some teams are going to be traveling far distances between games and playing in very different environments while others will get the lucky draw of playing all their first-round games in a much smaller area. England coach Roy Hodgson predicts that the travel for some teams could be more difficult than the actual opponents on the field.
When the names start getting pulled out of the pots to decide the eight groups of four, expect all of the World Cup official partners—Adidas, Coca-Cola, Hyundai/Kia, Emirates Air, Sony, Visa—to be on high alert.Continue reading...
Posted by Mark J. Miller on November 12, 2013 11:07 AM
The kickoff of the 2014 FIFA World Cup in Brazil won’t take place until June 12, but Coca-Cola is already in the spirit of the beautiful game thanks to its “Under the Crown” campaign, which follows the globetrotting World Cup trophy.
The brand brought former Manchester United player Dwight Yorke and singer David Correy (who is the voice of Coke’s World Cup anthem, “The World is Ours) to Haiti on the Cup's latest tour stop. It will continue on to Kathmandu, Nepal on Dec. 2, when Coke will offer three fans the chance to fly to Nepal on the official FIFA World Cup Trophy Tour plane.
Another World Cup sponsor, Adidas, is busy doing its own promo tour for its new Samba soccer cleats, designed to reflect the colors and culture of Brazil's Carnivale. The brand has already got a laundry list of top soccer players sporting the new cleats, including Leo Messi in a new ad for the line.Continue reading...
sports in the spotlight
Posted by Mark J. Miller on November 11, 2013 06:04 PM
Adidas announced lackluster third-quarter results last week, with hopes for a fourth quarter sprint to put things right. “Sales were down 7%, with operating profit 6% lower,” Reuters reported. Archrival Nike, meanwhile, has been on a rollw. When it revealed its fiscal first-quarter numbers back in September, revenue had risen 8% over the same period in the previous year.
That's why Adidas is hoping that its official sponsorship role for next summer’s World Cup in Brazil will help revive sales just as its connection to the London 2012 Olympic Games and European Championships did last summer.Continue reading...
Posted by Mark J. Miller on September 26, 2013 05:45 PM
When soccer’s international governing body, FIFA, awarded Qatar with the 2022 World Cup, there was some concern about the country's summer heat that reaches well above 100 degrees Fahrenheit. But it turns out that Qatar's brutal heat will be the least of FIFA's problems.
The Guardian reports that 44 Nepalese migrant workers died between June 4 and August 8 due to "modern-day slavery" conditions they were forced to endure. Fellow laborers told the paper that they're working extremely long hours without food and money, living in squalor and have been prevented from leaving the country.
"We were working on an empty stomach for 24 hours; 12 hours' work and then no food all night," Ram Kumar Mahara told the paper. "When I complained, my manager assaulted me, kicked me out of the labor camp I lived in and refused to pay me anything. I had to beg for food from other workers."Continue reading...
Posted by Mark J. Miller on June 28, 2013 06:06 PM
Social Media Helps Launch New Beer
When British beer company Brew Dog put the word out that they wanted some help with a new beer, help poured in via Twitter, Facebook, and blog posts.
Over one week, beer fans chose everything from the beer’s name and taste and alchohol content, Mashable reports. "This project totally handed the keys to the brewery over to our fans and put them in the driving seat," Sarah Warman, a spokesperson for Brew Dog. "This gave us an incredible platform to explain the different stages of brewing and show how your choice at that stage influences the final beer you end up with, be it determining the alcohol level, bitterness or style."
The end result: #Mashtag, a 7.5 percent American Brown Ale made with New Zealand hops and aged on hazelnuts and oak chips.Continue reading...
Posted by Mark J. Miller on June 6, 2013 02:33 PM
The top soccer players from around the globe under the age of 20 will be heading to Turkey at the end of the month to take part in the U-20 FIFA World Cup, which runs from June 21 to July 13.
While no one is likely as excited as the talented players who get to participate, one long-time sponsor is happy to further its brand with the help of a little tournament product placement. Hyundai, which has been a sponsor of every international FIFA event since 1999, has provided 112 vehicles to the local organizing committee which will be used in all seven cities that the tournament is being played in. The vehicles will be used to transport tournament officials and personnel.
For the South Korean automaker, the country holds a lot more promise than just soccer sponsorships. Hyundai recently invested in a factory there, and has a growing number of dealerships.Continue reading...
license to thrill
Posted by Mark J. Miller on May 8, 2013 12:32 PM
While the world's soccer fans have known for years where the top national teams would be headed for the 2022 World Cup, it's taken until now to nail down where their digital counterparts would be playing.
Electronic Arts and FIFA have signed a licensing extension that will continue a relationship that’s been in place for two decades. The new agreement has FIFA and EA paired up until the end of 2022, VentureBeat reports. The partnership has paid off handsomely for both brands: every week, about 65 million FIFA video game matches are played.
“Our relationship with EA Sports is of high importance to FIFA,” said Jérôme Valcke, FIFA Secretary General, in a release. “The FIFA videogames are a key experiential component in our work to communicate the FIFA brand and its values all over the world. This is highlighted by the 2.5 million football fans that have competed in this year’s FIFA Interactive World Cup, which is just one example of the power of our partnership with EA.”Continue reading...
Posted by Dale Buss on May 8, 2013 09:15 AM
SAP moves into cloud computing as brand projects $10B boost from banking software.
Coca-Cola plans to invest $2 billion in Florida orange groves.
Disney second quarter soars 32% on theme parks, ESPN ad sales as company withdraws trademark application for Dia de los Muertos.
Alibaba IPO anticipation grows on revenue surge.
American Airlines launches Klout-based promo.
AOL profits boosted by advertising.
AT&T presses case in lower bandwidth spectrum case.
Bitcoin startups begin to attract real cash.
Burger King makes bold move with delivery expansion.Continue reading...