The latest brand to call the San Francisco 49ers’ new stadium in Santa Clara, Calif. home is Yahoo. The venue, aka Levi’s Stadium (or better, the 'Field of Jeans'), is just down the road from some of Yahoo's offices and will provide an off-campus media hub for the growing internet brand. 

The 10-year deal makes Yahoo the “exclusive online sports content, social networking, and photo and video sharing partner," of the stadium. The company will get to place its logo on the new Fantasy Football lounge as well as install Flickr-branded photo-sharing booths in the stadium's concourses. The booths will have a direct tie-in to the stadium's big screen, as Yahoo hopes it will encourage fans to use Flickr first before uploading to Instagram or Facebook.Continue reading...

Put all that talk of concussions and what Joe Paterno knew and when and just how Tim Tebow is going to fit into the New York Jets offense, real football is coming soon. Actual bodies wearing actual pads in actual games will soon be filling up America’s TV screens and you can be sure that marketers are getting ready for some pigskin action.

Fantasy football from Yahoo! got underway today and big brand names were all over it. Citi, Miller Lite, Snickers, Toyota, and Visa all found ways to get their names onto the Yahoo! Fantasy Football pages in one way or another, whether it is the Toyota Hall of Fame: Legends of Fantasy Football or the Visa Stat Tracker. Snickers and Miller Lite have both selected to sponsor content that is “personalized” to each individual fantasy user. They’ll all benefit from Yahoo!’s attempts to push their fantasy users to keep up with their teams across a variety of platforms, including Connected TVs and mobile devices, a company release notes. Continue reading...