Posted by Dale Buss on September 3, 2013 07:12 PM
The week is already building to a crescendo, that moment awaited by National Football League fans for seven months now, since the closing moments of the last Super Bowl. That's right—the moment when fantasy-football players need to lock in their rosters for the first week of action.
Well, alright: Fantasy leagues haven't become quite as big as the game itself, which will renew play for the 2013-2014 season with a Thursday evening kickoff between the visiting Super Bowl Champion Baltimore Ravens and the host Denver Broncos. But the continued rise of fantasy play is one of the most interesting marketing elements of the upcoming season, along with the primacy of Sunday Night Football, the need for creative renewal by brands using NFL games as an advertising vehicle—and concern about the issue of head injuries.
So many Americans now are enrolled in NFL fantasy leagues that a growing number of marketers are turning to them as a sort of poor man's NFL-marketing platform. Lenovo, for example, has created a fictional fantasy-team owner whose exploits bring him in contact with actual NFL stars, according to the New York Times.Continue reading...
let's make a deal
Posted by Sheila Shayon on June 19, 2013 04:02 PM
The latest brand to call the San Francisco 49ers’ new stadium in Santa Clara, Calif. home is Yahoo. The venue, aka Levi’s Stadium (or better, the 'Field of Jeans'), is just down the road from some of Yahoo's offices and will provide an off-campus media hub for the growing internet brand.
The 10-year deal makes Yahoo the “exclusive online sports content, social networking, and photo and video sharing partner," of the stadium. The company will get to place its logo on the new Fantasy Football lounge as well as install Flickr-branded photo-sharing booths in the stadium's concourses. The booths will have a direct tie-in to the stadium's big screen, as Yahoo hopes it will encourage fans to use Flickr first before uploading to Instagram or Facebook.Continue reading...
Posted by Mark J. Miller on August 22, 2012 05:12 PM
Put all that talk of concussions and what Joe Paterno knew and when and just how Tim Tebow is going to fit into the New York Jets offense, real football is coming soon. Actual bodies wearing actual pads in actual games will soon be filling up America’s TV screens and you can be sure that marketers are getting ready for some pigskin action.
Fantasy football from Yahoo! got underway today and big brand names were all over it. Citi, Miller Lite, Snickers, Toyota, and Visa all found ways to get their names onto the Yahoo! Fantasy Football pages in one way or another, whether it is the Toyota Hall of Fame: Legends of Fantasy Football or the Visa Stat Tracker. Snickers and Miller Lite have both selected to sponsor content that is “personalized” to each individual fantasy user. They’ll all benefit from Yahoo!’s attempts to push their fantasy users to keep up with their teams across a variety of platforms, including Connected TVs and mobile devices, a company release notes. Continue reading...