Posted by Dale Buss on December 18, 2012 05:05 PM
Tide Pods are providing a robust helping of good news for Procter & Gamble in a year when its brands, products, strategy and even CEO have been taking a beating.
The company is projecting $500 million in first-year retail sales for pods, according to Ad Age. That's a major feat, given that of the 1,500 new consumer-packaged-goods launches tracked by SymphonyIRI in 2011, only 21 percent reached one-year sales of even $50 million.
Hungry for a big win at a time when nearly everything about its long-running formula for victory has been questioned, P&G has seen Tide Pods become a relatively rapid success since launching in February with a colorful campaign — with a few speed bumps along the way.Continue reading...
Posted by Abe Sauer on July 22, 2011 12:00 PM
Air New Zealand's Rico is back, this time with David Hasselhoff, who was down under last month to promote...Continue reading...
Posted by Dale Buss on July 11, 2011 09:00 AM
Airbus and Boeing compete for major deal from AMR.
Albertsons ends self-checkouts.
Apple loses “app store” battle with Amazon, picks new target.
Arby’s launches “casting call” contest.
Audi to build cars in North America, reports record first-half global sales.
Campbell Soup needs immediate help from new CEO.
Citigroup leverages digital to engage Asian consumers.Continue reading...
Posted by Sheila Shayon on June 23, 2011 01:00 PM
P&G has upped its F-commerce game with new Facebook stores for Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze, mixing social with detergents, cosmetics and diapers in a bid to fish where the fish are — and make it convenient for them to swim up to the checkout.
P&G's pilot store launched on Facebook last year, powered by Amazon, but now, the e-commerce functionality is being outsourced to PFSWeb's eStore, the CPG giant's independent online e-commerce site selling its branded products directly to consumers.
“Shop now” buttons on each brand page link to a retail page for e-commerce with a splash tab inviting fans to “Purchase on Facebook through these trusted retailers.”Continue reading...
in the spotlight
Posted by Abe Sauer on June 9, 2011 12:30 PM
The sensational trial of Casey Anthony, the mother accused of murdering her 2-year-old daughter, has become the biggest media courtroom circus since O.J. It's also proving to be the most brand-laden trial since O.J. Simpson modeled gloves.Continue reading...
House of the Rising Brand
Posted by Sheila Shayon on March 9, 2011 10:00 AM
Procter & Gamble’s Febreze air fresheners just joined the billion-dollar brand club. It’s the 24th P&G brand to reach $1 billion in annual sales, an elite club that includes Pampers, Tide and Pantene — the mainstays of 70% of the company’s sales yielding $79 billion last year.
Febreze’s success may come as something of a surprise (especially if you go by the somewhat geeky campaign above) in a cash-challenged consumer environment where purchases of more expensive detergent, shampoo and even toilet paper are generally down — unless you're paying attention to moms who blog and exchange tips on social media.Continue reading...
Posted by Dale Buss on March 9, 2011 09:00 AM
AARP sues over reverse mortgages.
Adidas opens women's concept store in Seoul.
Asahi hits roadblock in Australia push.
BMW to expand lineups of EVs and hybrids.
Daimler and Rolls-Royce launch bid for Tognum.
Dynegy faces Chapter 11.Continue reading...
Posted by Shirley Brady on January 19, 2011 05:00 PM
Expedia's Netherlands agency (Woedend) takes inspiration from the legendary Saul Bass and the Catch Me if You Can title sequence in this new :20 commercial and :10 tag-ons.
Watch more new spots — from Target, Pepsi Max, Victoria's Secret and other brands — after the jump.Continue reading...