Posted by Mark J. Miller on November 11, 2013 02:18 PM
Financial services brands and sports go hand in hand (case in point: the Barclays Premier League). So it comes as no surprise that according to the most recent Sponsorium report, which tracks sponsorship and community investment dollars across the globe, financial companies this year have seen an average of “9% higher requested amounts for philanthropic donations than non-Financial industry brands” — and that the majority of those sponsorship requests are for sports.
According to the report, the “Financial industry’s sponsorship activity is focused primarily in Sports,” which makes up 52% of the sponsorship dollars the Financial industry spends. Arts came in second when it came to the industry’s sponsorship dollars, making that category “roughly 30% more popular than their global average for all industries.” When it comes to donations between $10,000 and $500,000, banks and other “financial brands are both asked for and are making larger-sized donations/grants than brands from other industries.”Continue reading...
Posted by Mark J. Miller on October 9, 2013 07:07 PM
Readers often come across products while reading stories about them, garnering interest and and intent to buy—eventually. But now Wired magazine has teamed up with MasterCard to make the page-to-purchase process and instant shopping satisfaction.
Starting with the November tablet edition of Wired, which becomes available Oct. 15, readers will be able to simply click on products within the magazine’s content and dump it into a single shopping cart for purchasing, according to a press release. MasterCard’s technology for the effort is appropriately named ShopThis! and MasterPass.Continue reading...
Posted by Sheila Shayon on September 20, 2013 07:03 PM
MasterCard is continuing its transformation from a B2B company to a digital firm as it focuses on social interactions to better understand customers and clients, moving from consumer-facing conversation to outright engagement.
After the successful launch of their Conversation Suite in May, “a real-time focus group” that tracks all mentions of MasterCard and the competition with results displayed on a giant 40 ft. LED screen, the financial services brand is launching The Engagement Bureau, the next iteration of the brand’s news sharing platform.
Along with a redesigned Cashless Pioneers Blog, the revamped newsroom will focus on creating a conversation place and publishing hub for the brand. The newsroom now features real-time tweets that populate at the bottom of the page where all news released by the company will be housed.Continue reading...
games people play
Posted by Sheila Shayon on August 13, 2013 06:48 PM
American Express is attempting to woo elusive Millennial customers by going where no one would have predicted the venerable credit brand to ever go—online gaming. AmEx is targeting the millions of digital gamers that play League of Legends, a wildly popular online game from Riot Games that entered the market early-on in 2009.
The initiative is driven by AmEx's prepaid debit cards, which will award users with Riot Points for purchasing characters and other extras inside the game with the card, which will feature images of characters from the game. For instance, signing up earns a user 1,000 points, while pre-loading $20 will earn an additional 1,000 points. Points continue to accrue with every dollar spent on the card, which features no activation fee, no minimum balance and no credit check.
For American Express, digging deeper into the $425 billion prepaid card industry was a no-brainer, but critics warn that such a partnership could contribute to the "addictive quality of games"—surely a result that AmEx wouldn't be able to argue with as long as users are swiping their branded debit cards.Continue reading...
The Big Game
Posted by Dale Buss on July 31, 2013 07:03 PM
The winner of the Intuit Small Business Big Game contest will lay claim to an opportunity reserved for some of the world's biggest brands. With an advertisement during the telecast of the 2014 Super Bowl as the grand prize, the winning company could expect the 30-second commercial to provide a significant boost to business.
Intuit—which makes products such as TurboTax and QuickBooks that aim directly at small-business owners_kicked off a contest that will award one small business with the ad during the Big Game on February 2, during the third quarter. That's usually the highest-viewership time of the game.
Former Dallas Cowboys and Miami Dolphins head coach Jimmy Johnson, now a Fox NFL-telecast icon, and reality-TV personality Bill Rancic are promoting the contest, which will ask applicants to detail their challenges, offer tips and answer questions about their business experiences, according to USA Today.Continue reading...
Posted by Mark J. Miller on April 11, 2013 02:34 PM
In a bid to redefine the financial journey, ING U.S. has announced that it will be rebranding as Voya Financial.
While the announcement was made Thursday, ING U.S. does not plan on incorporating the new name or logo until 2014, as it awaits the completion of its IPO.
ING Group, the company's Dutch parent, announced last year that it was planning to spin off its US arm through an initial public offering—where Voya will register as the company's stock ticker. The divestiture of the US part of the business along with a ING Direct and a Dutch mortgage lender had to take place in order to get approval for a 2008 bailout.Continue reading...
Posted by Sheila Shayon on March 18, 2013 04:38 PM
It’s hard to believe that American Express is celebrating its 163rd birthday today, as the iconic brand continues a spry and active presence, pushing boundaries in social media while as fresh and enduring as those half its age. Case in point: its #163candles hashtag on Twitter today.
Just last month, the blue chip brand teamed with that whippersnapper on a social commerce experience that turns Twitter hashtags into purchases. The sync and tweet with #hashtags lets users buy $25 American Express Gift Cards and products from Amazon, Sony, Urban Zen and Xbox 360.
"Based on the initial success of Amex Sync for offers, we know there is significant power in combining our assets with Twitter's platform to bring value to Cardmembers and merchants," said Leslie Berland, SVP Digital Partnerships and Development. "Now, we're leveraging our unique technology and closed-loop network to introduce a seamless solution that redefines what's possible in the world of social commerce."Continue reading...
brands under fire
Posted by Mark J. Miller on March 13, 2013 12:16 PM
H&R Block urged those who had filed taxes with other preparers over the last few years to bring in their returns for a free “Second Look” to try and find mistakes other places may have made and bring their customers more dough. It turns out the company may want to use the service itself.
The Kansas City-based company is now offering up apologies because up to 600,000 of the tax forms it filed in February could be delayed up to six weeks due to a filing mistake made by H&R Block associates.Continue reading...